Unlocking the True Potential of CTV Through the Power of Deterministic Data, a Beet.TV Leadership Series at CES 2026, presented by Intuit SMB MediaLabs

Connected TV isn’t often considered a primary channel by B2B marketers to target their desired audiences. But Lenovo is not only making the case for CTV as a valuable venue for B2B, it’s also touting the channel’s use for eliminating ad waste. Specifically,  the electronics company boasts achieving over 90% reach against specific enterprise audiences […]

LAS VEGAS — Connected TV’s real value as a performance channel happens when advertisers can know exactly who sits in front of the screen, enabling precise targeting that reaches people in their most relaxed, engaged living room state. It’s been a “holy grail” hope since CTV’s earliest days. And in many ways, that hope is […]

LAS VEGAS – The quest for meaningful audience metrics in the CTV space continues to challenge advertisers and media companies alike. Could behavioral intent data hold the answer to proving advertising effectiveness? By analyzing real-world search behavior and website visits following ad exposure, companies can create actionable signals from the noise of digital interactions to […]

LAS VEGAS – Roku is leaning into a message advertisers have long wanted to hear: connected TV can now drive measurable business outcomes, not just awareness. Speaking with Beet.TV Editorial Director Lisa Granatstein at CES 2026, Lauren Benedict, vice president of global ad sales and partnerships at Roku, said the company is seeing growing demand […]

LAS VEGAS — Are the days of B2B marketers waiting around for small business owners to type their needs into a search box numbered? A growing cohort of advertisers is realizing that, by the time someone searches for “freight logistics” or “business insurance,” they’ve already made up their mind – and the bidding war has […]