OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership

LOS ANGELES – Advertisers are seeking more flexibility in their marketing campaigns, including the ability to target audiences among multiple media platforms in a cost-effective manner. They also want more insights into how their advertising drives business outcomes like sales, especially with media budgets being squeezed in the pandemic economy. In this environment, audience targeting […]


Blockgraph Touts Data Control To Major Players, New CRO Schleider Says

The new chief revenue officer of an industry initiative aimed at helping marketers and publishers share audience data segments without technology intermediaries has issued a call to major data and broadcast partners, as he joins the company. Aleck Schleider has joined Blockgraph from Amobee, where he was SVP of client and data strategy.  The company […]


Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger

Cord-cutting is still happening at a rate of knots whilst, for many viewers, traditional appointment-to-view TV is a thing of the past. Amid these shifting audience behaviors, it would be tempting for marketers to contemplate switching from one medium to another. But emerging evidence suggests a tag-team approach can drive optimal results. In this video […]


Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay

MOUNTAIN VIEW, CA – With some marketers becoming more skeptical toward top-of-funnel, awareness-driving campaigns in a tricky economy, television is being challenged to transform itself into a digital-style medium that can offer guaranteeable results. One expression of that is attribution technology that can link up a known exposure to a TV ad with a consequential […]


Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says

DENVER – It has long been a medium used to fill the top of the marketing funnel, awareness. But, bit by bit, the connection of TV to the internet is upgrading the old box in the corner of the living room with new tricks. The new ability of TV to not just deliver messages but […]


‘We’re Going After Everyone’ with Growth Strategy: Peacock’s Patricia Hadden

Comcast’s NBCUniversal entered the video streaming market with the launch of Peacock, which is now available on multiple platforms to watch on TV and mobile devices. The ad-supported service has a mix of live and on-demand programming including movies, news, sports, reality series and late-night shows for free, and a premium tier with exclusive original […]


Mediaocean Buys 4C Insights in Deal of Over $150 Million

Mediaocean, the New York-based firm, best know a software platform to manage linear advertising, has made a major move into the area of audience analytics and planning with the acquisition of Chicago-based 4C Insights. The acquisition is for over $150 million in equity and cash. The Wall Street Journal first it  reported today. Update:  The […]


During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz

US digital ad spend will slow from a previously-projected 17% growth this year to just 1.7%, as brands tighten their purse strings amid the COVID-19 pandemic, according to eMarketer. But some executives think bold spending at a time when rivals are cutting back could help some brands emerge out of this period in the lead. […]


New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton

A year after Sony sold a majority stake in its Crackle video service to the company behind Chicken Soup For The Soul, things are looking up. Crackle had struggled to find its place in a world increasingly dominated by YouTube and Netflix. But the sale to Chicken Soup for the Soul Entertainment, which produces entertainment […]


Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross

By now, ad buyers have become sorely aware of the impact of ad fraud. A study for the ANA last year pegged the problem at $5.8 billion globally. But, even though that is declining on previous years, ad fraud has primarily been seen as a problem in the display and online video arenas. When it […]


Project OAR Gets Rolling, Ready For Open Addressable: Neumeier

SAN FRANCISCO  —  Inscape’s addressable TV data consortium is kicking off with nine programmers this week, the latest cooperative to try bring scale and simplicity to the targeted TV ad opportunity. Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks will begin their tests of Project OAR, on June 24, while Disney Media Networks, Discovery Networks, […]


SeeHer and Getty Images Partner on New Guide: “Inclusive Visual Storytelling for Women”

Historically, women and other marginalized groups tend to bear the brunt of crises, says Nadine Karp McHugh, president of SeeHer, the ANA’s initiative to increase accurate portrayals of women in advertising. This could lead to a reversal of the limited success we’ve experienced around gender equality, she says, citing a study by the United Nations […]


Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership

As the advertising world prepares for a world without third-party cookies, many of the alternative “identity graph” approaches start with email addresses. LiveIntent is looking forward to that world. It is an ad-tech vendor whose technology already has sight of more than three billion unique online identifiers. Its nonID identifier uses email newsletters – a […]


National Is Now Local: 2020 Ad Trends With’s Prioleau

Will 2020 end up looking like a “V”, a hockey stick or a cliff edge? So far, the advertising industry has been whacked by the COVID-19 pandemic. But, in this video interview with Beet.TV, Frost Prioleau, CEO of, a local-focused programmatic ad platform, gets under the hood of current ad trends, which some sectors […]


Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement

For Disney, subscription video may have been the headline-grabber over the last year. By April, Disney+ had passed 50 million subscribers. But, while SVoD grows, other parts of the Mouse’s empire are busy revolutionizing how they sell ads and deliver them to relevant audiences. The Disney Advertising Sales footprint, of course, includes ABC, ESPN, NatGeo, […]


Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek

Comscore is seeking a “holistic view” of audience behavior because newly “thrifty” advertisers are demanding accurate data on the effectiveness of ad spend. In this video interview with Beet.TV, CEO Bill Livek says the COVID-19 pandemic is pushing more brands to seek even greater accountability. To that end, he hopes a recently-inked partnership with ad-tech […]


Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS

The blockchain initiative set up by Comcast’s FreeWheel to help advertisers go around third-party tech platforms to develop insights is ready for prime-time. Blockgraph, which already included Comcast, ViacomCBS and Charter’s Spectrum Reach as partners, is now reconstituting as a joint venture, in which the three groups will take equal ownership. Jason Manningham, who was […]


With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients

She calls it “positive provocation” – a strategy of challenging clients.  For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both  managing clients and winning new ones, she explains in this interview with Beet.TV The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media […]


Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers

Sharing daily updates of set-top data with local advertisers on TV consumption has helped them map to “business outcomes” says Melanie Hamilton, Head of Enterprise Sales at Effectv, formerly known as Comcast Spotlight, its local cable advertising unit. It’s part of the changes taking place in the local cable TV marketplace during the pandemic, she […]


Kara Swisher to Jack Dorsey: Remove Offensive Tweets, Labels Won’t Work

Twitter has removed various offensive tweets, but has not removed any by Donald Trump.    There’s no rhyme or reason for this except that Trump is the social network’s biggest draw, opines Kara Swisher, New York Time Op-Ed contributor and co-founding editor of Recode in this video interview with Beet.TV Swisher wrote in today’s Times […]

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