Pumping it Up: Workout Videos are Fast Growing Genre, Comscore

With millions staying a home during the pandemic, many are trying to stay in shape and workout videos are the fastest growing segments in Video on Demand (VOD) and other OTT devices, according to the Comscore. While streaming consumption is up overall 30 percent year-over-year for March, the fitness category is up nearly 150 percent.  […]


Marketers Turn to Interactive TV Units During the Crisis, Roku’s Levin

Interactive advertising units on OTT have been part of the landscape for several years. The form factor is getting a big boost from brand marketers during the pandemic, says Alison Levin of Roku, VP of Ads & Strategy at Roku in this interview with Beet.TV She explains that brands are seeking to provide direct feedback […]


MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking

While traffic has soared at many news sites during the pandemic, digital advertising has declined as marketers have pulled back on budgets and many are using  keyword blocking to keep their marketing messages away from words mentioning coronavirus or COVID-19. MediaMath, one of the industry’s leading DSP’s, is urging marketers not to use “blunt” keyword […]


Amobee’s Ryanne Laredo: Combatting Covid-19 Misinformation with Industry Partners

VIA BEETCAM– Good information is hard to come by, and in the midst of a global crisis, companies across the media landscape are coming together to ensure that viewers are being presented facts. In a BeetCam chat, Ryanne Laredo, chief customer officer at Amobee, explains an initiative that has mobilized agencies, advertisers and other members […]


We Are Going to “Virtualize” Cannes Lions, MediaLink’s Michael Kassan

Nothing can replace the “magic” Cannes Lions, from its focus on creativity in the Palais to the shoulder-to-shoulder encounters along La Croisette, but it will be come back in force in 2021, says Michael Kassan, CEO of of MediaLink, a unit of Ascential, the London-based owner of Cannes Lions. Having the festival in France completely […]


Walled Gardens Will Benefit From Pandemic: Fromm

VIA BEETCAM — The coronavirus pandemic looks like wreaking havoc for all sites of the media and marketing industries. But there is one class of player that could actually emerge from COVID-19 even more healthy. In this video interview with Beet.TV, Justin Fromm, EVP of business intelligence at Advertiser Perceptions, says “walled garden” platforms like […]


TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay

LONDON via BEETCAM — What happens when the law of supply and demand gets unhinged? A good deal for new advertisers. The coronavirus pandemic has spawned two contradictory business patterns: Supply: TV viewers are booming as consumers are forced to stay at home. Demand: But advertisers are pulling back, fearful of reduced consumer spending or […]


Pandemic Media Trends In Focus: Total Media’s Duff

LONDON via BEETCAM — For a media industry that has long been used to enduring disruption, the coronavirus pandemic has hit like the most disruptive wave yet. Many brands, especially in hardest-hit verticals like travel, are pulling back ad budgets or blacklisting inventory adjacent to virus news, placing media companies under pressure. But there are […]


Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin

VIA BEETCAM — Time was, understanding the effectiveness of your ad campaign was all about using the available data. But now advertisers are demanding more. In this video interview with Beet.TV, Josh Chasin, who recently left as Comscore’s chief research officer to become VideoAmp’s chief measurability officer, explains how brands are getting more demanding about […]


Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says

VIA BEETCAM — The pandemic could be good for already-powerful tech platforms with ambitions on further solidifying their power in advertising sales. That is the view of one of the world’s leading ad agency leaders, who has long wrestled against the influence exerted by tech giants. In this interview with Beet.TV, Sir Martin Sorrell says […]


Brand Marketers Are Focused on Reach During Pandemic, LiveRamp’s Grammier

LiveRamp, which acquired the performance measurement company Data + Math last year, expects performance around advertising to be a top consideration after the COVID-19 crisis has passed. Effective ad planning is essential now as media consumption spikes, but direct business outcomes like store traffic not as important. For the current period, most marketers are focused […]


NBCU Unites Talent, Industry in COVID-19 PSA Campaign

The team of NBCU’s award-winning, 30-year old public service unit  The More You Know, has galvanize the network’s executives and talent for a highly visible public service announcement around the COVID-19 crisis. The campaign is a collaboration with the Ad Council, The White House, the CDC and the Department of Health and Human Services. It […]


Pioneering Publisher Rafat Ali: Keep Editorial Strong Through the Storm

Rafat Ali, who founded paidContent and went on to create Skift in 2012, a highly regarded travel industry trade publication and events business, is reeling from the impact of COVID-19 pandemic on the sector. With the industry in crisis, traffic to Skift has spiked as its events business has been put on hold and advertisers […]


Now is a Pivotal Moment for Programmatic CTV, Telaria’s Mark Zagorski

Just as the financial crisis of 2008 lead to the rise of programmatic advertising, the current disruption of the television marketplace will likely become a watershed moment for advanced TV, says Mark Zagorski, who holds the titles of CEO of Telaria and President of Rubicon Project. With the cancellation of most of the TV UpFronts, […]


Don’t Block News, Get More Granular: IAS’ Utzschneider

Amid the coronavirus crisis, many ad buyers, deeming the news too negative to appear next to, are adding virus-related keywords to brand safety tools that let them automatically filter the hottest news story of the day out of their media plans. That is kneecapping the revenue of many news publishers at a precarious moment, and […]


Xandr’s Kirk McDonald: We’re “Leaning in” with Advanced TV Tools Amid Market Disruption

While TV viewership soars, available inventory is changing, notably a spike in news and the lack of live sports. All this changing where and how consumers watch TV. Helping brands navigate the market disruption,  Xandr is “leading in” with advanced TV products including reach and frequency management and addressable TV tools, explains Kirk McDonald, Chief […]


Digital Will Accelerate Through V-Shaped Recession: Sorrell

The COVID-19 pandemic will bring a recession unlike any seen before, one that will  see many brands cut advertising budgets – but it will also accelerate existing digital transformation trend lines and produce new ones. That is the view of Sir Martin Sorrell, executive chairman of his S4 Capital vehicle and former WPP CEO. Sorrell […]


“Creativity Can Flourish Amid Chaos,” 4A’s CEO Kaplowitz

The creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic.  This shift is fostering a period of creativity where taped productions are not practical and the use of stock footage and other tools are being employed, says Marla Kaplowitz, president […]


TV Viewership is Up as Ad Engagement is Down: EDO’s Kevin Krim

While television consumption is up during the current crisis, the engagement with TV ads is down as measured by EDO, says Kevin Krim, CEO of the TV analytics and data company. As consumer intent to purchase is soft, it is important for advertisers to quickly change creative to address the crisis and their role, suggests […]


The Crisis is Accelerating the Inevitable Movement to TV Streaming, Analyst Greenfield

Stuck at home, television viewing is spiking and it will accelerate the adoption of streaming services as investment in most  linear programming wanes, says Richard Greenfield, industry analyst and partner with LightShed Partners in this video interview with Beet.TV In this segment he also outlines what he expects to be consumer habits around streaming services […]

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