Cannes Lions Chairman Philip Thomas: A Virtual Event Is “Impossible”

For Cannes Lions, the notion of replicating the event online, or making it “virtual” is not possible, says Philip Thomas, Chairman of Cannes Lions and president of events Ascential, the London based operator of the Festival, in this interview with Beet.TV He advises other event organizers that the lack of human interaction can’t be the […]

 

In Covid Crisis, Hoax Sites Proliferate, NewsGuard’s Steve Brill

Ad placements on news sites should be made by understanding the value of the publisher,  not always programmatically, by using key word blocking, says Steven Brill, co CEO of NewsGuard, in this interview with Beet.TV. He says that brand advertising are appearing increasingly on “hoax” sites which have been proliferating during the pandemic.    NewsGuard […]

 

VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike

The relationship between programmers and advertisers has been closer than ever in recent times given the shifting viewing trends that have occurred. In this Beet.TV interview, Sean Cunningham, president and CEO of television trade association VAB, explains how this has led to advertisers finding their target audiences in unexpected ways. According to a study by […]

 

FreeWheel Unifies Direct, Programmatic TV Buys

Comcast’s FreeWheel is releasing a capability that unifies the way it handles decision making for TV commercials bought both directly through traditional media sales channels and via programmatic technology. NBCUniversal, also owned by Comcast, and The Trade Desk, a large demand-side buying platform, have both signed up to use FreeWheel’s new unified decisioning. In a statement from […]

 

Tubi Gets Personal With TransUnion Data Deal: Rotblat

LAFAYETTE, CA – Could a partnership with a consumer data agency help a fast-moving OTT TV service capitalize on an unexpected boom in viewing? Today, Tubi announced it has done a deal with consumer credit profiling and data provider TransUnion which lets it add offline purchase and profiling data to the existing first-party data Tubi […]

 

This Is an Incredibly Creative Time for Brands to Innovate, Laura Desmond

While the current crisis is taking a heavy toll on travel and retails companies, other brands can come through as they listen to consumers, retool their roadmap and invest, says Laura Desmond, former global CEO of media agency giant Starcom. She says that consumers are in control and smart marketers need to follow consumer trends […]

 

Pumping it Up: Workout Videos are Fast Growing Genre, Comscore

With millions staying a home during the pandemic, many are trying to stay in shape and workout videos are the fastest growing segments in Video on Demand (VOD) and other OTT devices, according to the Comscore. While streaming consumption is up overall 30 percent year-over-year for March, the fitness category is up nearly 150 percent.  […]

 

Marketers Turn to Interactive TV Units During the Crisis, Roku’s Levin

Interactive advertising units on OTT have been part of the landscape for several years. The form factor is getting a big boost from brand marketers during the pandemic, says Alison Levin of Roku, VP of Ads & Strategy at Roku in this interview with Beet.TV She explains that brands are seeking to provide direct feedback […]

 

MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking

While traffic has soared at many news sites during the pandemic, digital advertising has declined as marketers have pulled back on budgets and many are using  keyword blocking to keep their marketing messages away from words mentioning coronavirus or COVID-19. MediaMath, one of the industry’s leading DSP’s, is urging marketers not to use “blunt” keyword […]

 

Amobee’s Ryanne Laredo: Combatting Covid-19 Misinformation with Industry Partners

VIA BEETCAM– Good information is hard to come by, and in the midst of a global crisis, companies across the media landscape are coming together to ensure that viewers are being presented facts. In a BeetCam chat, Ryanne Laredo, chief customer officer at Amobee, explains an initiative that has mobilized agencies, advertisers and other members […]

 

We Are Going to “Virtualize” Cannes Lions, MediaLink’s Michael Kassan

Nothing can replace the “magic” Cannes Lions, from its focus on creativity in the Palais to the shoulder-to-shoulder encounters along La Croisette, but it will be come back in force in 2021, says Michael Kassan, CEO of of MediaLink, a unit of Ascential, the London-based owner of Cannes Lions. Having the festival in France completely […]

 

Walled Gardens Will Benefit From Pandemic: Fromm

VIA BEETCAM — The coronavirus pandemic looks like wreaking havoc for all sites of the media and marketing industries. But there is one class of player that could actually emerge from COVID-19 even more healthy. In this video interview with Beet.TV, Justin Fromm, EVP of business intelligence at Advertiser Perceptions, says “walled garden” platforms like […]

 

TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay

LONDON via BEETCAM — What happens when the law of supply and demand gets unhinged? A good deal for new advertisers. The coronavirus pandemic has spawned two contradictory business patterns: Supply: TV viewers are booming as consumers are forced to stay at home. Demand: But advertisers are pulling back, fearful of reduced consumer spending or […]

 

Pandemic Media Trends In Focus: Total Media’s Duff

LONDON via BEETCAM — For a media industry that has long been used to enduring disruption, the coronavirus pandemic has hit like the most disruptive wave yet. Many brands, especially in hardest-hit verticals like travel, are pulling back ad budgets or blacklisting inventory adjacent to virus news, placing media companies under pressure. But there are […]

 

Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin

VIA BEETCAM — Time was, understanding the effectiveness of your ad campaign was all about using the available data. But now advertisers are demanding more. In this video interview with Beet.TV, Josh Chasin, who recently left as Comscore’s chief research officer to become VideoAmp’s chief measurability officer, explains how brands are getting more demanding about […]

 

Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says

VIA BEETCAM — The pandemic could be good for already-powerful tech platforms with ambitions on further solidifying their power in advertising sales. That is the view of one of the world’s leading ad agency leaders, who has long wrestled against the influence exerted by tech giants. In this interview with Beet.TV, Sir Martin Sorrell says […]

 

Brand Marketers Are Focused on Reach During Pandemic, LiveRamp’s Grammier

LiveRamp, which acquired the performance measurement company Data + Math last year, expects performance around advertising to be a top consideration after the COVID-19 crisis has passed. Effective ad planning is essential now as media consumption spikes, but direct business outcomes like store traffic not as important. For the current period, most marketers are focused […]

 

NBCU Unites Talent, Industry in COVID-19 PSA Campaign

The team of NBCU’s award-winning, 30-year old public service unit  The More You Know, has galvanize the network’s executives and talent for a highly visible public service announcement around the COVID-19 crisis. The campaign is a collaboration with the Ad Council, The White House, the CDC and the Department of Health and Human Services. It […]

 

Pioneering Publisher Rafat Ali: Keep Editorial Strong Through the Storm

Rafat Ali, who founded paidContent and went on to create Skift in 2012, a highly regarded travel industry trade publication and events business, is reeling from the impact of COVID-19 pandemic on the sector. With the industry in crisis, traffic to Skift has spiked as its events business has been put on hold and advertisers […]

 

Now is a Pivotal Moment for Programmatic CTV, Telaria’s Mark Zagorski

Just as the financial crisis of 2008 lead to the rise of programmatic advertising, the current disruption of the television marketplace will likely become a watershed moment for advanced TV, says Mark Zagorski, who holds the titles of CEO of Telaria and President of Rubicon Project. With the cancellation of most of the TV UpFronts, […]

 
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