Brightcove’s Expands a la Carte Video Solutions

AMSTERDAM — Is this the end for “end-to-end”? It often seems like every online video technology vendor is flaunting its “end-to-end” credentials. But, whilst they have boasted of offering content clients every single video function under the sun, the big video services Brightcove has gone in the opposite direction. “The single biggest strategic pivot that […]

 
 

Innovid Co-Founder: Ad Agency Structures Holding Back Digital Video

AMSTERDAM — Is corporate split personality syndromestopping online video advertising from reaching its potential commercial heights? That’s what one sector exec thinks. “Digital video is managed by the digital teams on the buy side, whereas, at broadcast linear TV, buying is managed by a completely different team,” says Tal Chalozin, CTO and co-founder of interactive […]

 
 

Rovi Shoots Toward ‘Recommendation 2.0’ For Video

AMSTERDAM — Video services like Netflix thrive on learning about viewers and giving them targeted recommendations about next viewing opportunities. Now those recommendations are becoming more advanced. In this video interview with Beet.TV at the IBC show, Rovi product sales and marketing SVP Bob Shallow christens “search and recommendation 2.0 – effectively going to prediction as […]

 
 

Rovi’s Bierstein: HEVC Is Where We’re Focused

AMSTERDAM — Online video technology supplier Rovi’s top priority is helping clients pump out video in the next-generation video compression standard. Succeeding the popular H.264 standard, High-Efficiency Video Compression (H.265) promises up to 50 percent smaller video sizes for cheaper online transmission. Rovi has been amongst the few to commit early support for the standard, in […]

 
 

Akamai Puts Video Transcoding In Its Cloud

AMSTERDAM — Akamai may be best known for helping speed up the flow of internet packets of all kinds using its distributed network technologies. But the Cambridge, MA-based outfit is also zeroing in on the booming online video industry. In this video interview with Beet.TV at the IBC show, EMEA product director Stuart Cleary says […]

 
 

HEVC Adoption ‘Must Happen Across The Supply Chain’

AMSTERDAM — The upcoming successor to the popular H.264 video standard could save video content owners money on encoding by reducing file sizes by up to 50 percent. But, so far, adoption of High-Efficiency Video Compression (HEVC) has been slow. “The key challenge around HEVC today is to put all of the pieces together,” says […]

 
 

Civolution Moves Into the Second Screen

AMSTERDAM — Technology company Civolution is using its tools for second-screen applications to enable multi-screen synched advertising, says Alex Terpstra, CEO of Civolution, in an interview with Beet.TV from IBC at the 2nd Screen Summit. The Netherlands-based company’s watermarking and fingerprinting tools can also be used to identify ads in real time at the moment they […]

 
 

Zeebox Anthony Rose: More Real-Time TV Interaction Slated for the Coming Months

AMSTERDAM — Given the growth in second-screen applications, expect broadcasters to build in tools and technology to deliver real-time graphics, text and information with their shows in the coming months. That’s the prediction of Anthony Rose, Co-Founder and CTO at Zeebox, a companion TV app, in an interview with Beet.TV from IBC at the 2nd Screen Summit. […]

 
 

Cisco And Innovid Partner For Another Second-Screen Ad Solution

AMSTERDAM — At this year’s video industry conferences, we are hearing a lot from technology vendors claiming to have cracked the second-screen advertising opportunity. The latest is a pairing, Cisco and Innovid, who used IBC to show off two proofs of concept. In the first, the pair would use metadata describing a linear TV ad […]

 
 

Opera Sees The Web Browser As TV’s Ad Booster

AMSTERDAM — Norwegian web browser maker Opera is having a busy International Broadcasting Convention show. It announced IPTV firms Amino and AirTies will adopt Opera’s software on their devices, giving Opera greater traction for its ambitions to break in to interactive TV. And the firm also announced it is basing the latest version of its […]

 
 

TV Apps Maker 24i Media Coming To America

AMSTERDAM — Content owners who want to get their content on new smart TV platforms frequently need technology vendor help. One such TV app maker, 24i Media of the Netherlands, is expanding globally on this quest. “We probably will start an office this year in the United States in order to be closer to our clients,” […]

 
 

Cracking Device Fragmentation High On IBC Agenda, Brightcove CTO Lai

AMSTERDAM — Speaking with multiple online video players at the International Broadcasting Convention, you get the feeling the industry has converged on one main challenge this year – how to deliver video to a burgeoning number of different devices. “We see device fragmentation,” Boston-based Brightcove media and broadcast services CTO Albert Lai tells Beet.TV in […]

 
 

Brightcove CEO Sees Fundamental Video Shift

AMSTERDAM — One of the biggest beasts amongst online video technology vendors says the space has never seen such change. “We are at a time of fundamental change in the way people are delivering video, and it’s all driven by consumers,” Brightcove CEO David Mendels tells Beet.TV in this video interview at the IBC show. […]

 
 

Videoplaza Sees Boost in Mobile, Tablet Traffic

AMSTERDAM — Multiplatform advertising is growing quickly for ad management platform Videoplaza, says David Muhle, a regional director at the company in an interview at IBC with Beet.TV. About 40% of Videoplaza’s total ads served are now from non-PC traffic, he explains. Of that, about half originate on tablets and mobile phones, with tablets rising as a viewing […]

 
 

Qualcomm To Put Adaptive-Bitrate Video Standard On More Phones

AMSTERDAM — Delivering adaptive-bitrate video streaming efficiently to smartphones could soon get much easier, with mobile chip maker Qualcomm pledging to use the MPEG-DASH video standard in a broader range of devices. “We believe it is the right direction for the video industry,” Qualcomm senior product manager Aytec Biber tells Beet.TV in this video interview […]

 
 

Adaptive MPEG Streams Gain Backing From Microsoft, Others

AMSTERDAM — At the International Broadcasting Convention, a video standard that enables high-quality live streaming from conventional HTTP servers took a step forward to satisfy content rightsholders. Microsoft announced the next version of its forthcoming PlayReady digital rights management standard would support the so-called MPEG-DASH standard in Windows 8.1 and Internet Explorer 11. “You can […]

 
 

HBO Nordic’s Backer Looks Beyond Scandinavia

AMSTERDAM — When US TV operator HBO launched a VOD service in to the Nordic countries 13 months ago, HBO Nordic, it was as a joint project with local digital video tech firm, Parsifal. Now the latter says it wants to pull off similar tricks elsewhere around the world. “We’re looking in a lot of […]

 
 

Irdeto Offers Multi-DRM Choice For Multi-Screen World

AMSTERDAM — In a world of competing technology standards, vying for lock-in, it can be tempting to back a favorite candidate. But one video tech firm is supporting multiple digital rights management standards, so as to not isolate any clients or potential customers. We take an agnostic perspective on rights,” says Irdeto Americas sales VP […]

 
 

Kit Digital Relaunches as Piksel at the IBC Show

AMSTERDAM — The reorganized and slimmed-down Piksel is relaunching at the current IBC Show in Amsterdam with a continued focus on online video services for major media companies around the world. The company is eyeing growth opportunities in online, VOD and second screen in markets in Europe and North America in particular, says Alan Wolk, […]

 
 

Video Metadata Growing More Sophisticated, RAMP’s CEO

VIEQUES — For video to become more discoverable, the metadata needs to be more sophisticated and connect to text and other related videos as well, says Tom Wilde, CEO of RAMP, a content optimization platform during an intervew with Jason Pontin, Editor-in-Chief and Publisher of the MIT Technology Review at the Beet.TV executive retreat

 
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