Mobile Video Nearly Half of Collective Mobile Business

PALM SPRINGS, CA — Online video and mobile video are among the fastest growing categories at multi-screen video ad tech firm Collective Media, with mobile video 50% of the mobile business, says Travis Lusk, VP Inventory at Collective in an interview with Beet.TV. This is an evolution from Collective’s genesis in display ads as the company […]

 

Tablets Aren’t Mobiles: Collective CEO Apprendi

PALM SPRINGS, CA — Many mobile ad spending numbers consider smartphones and tablets together. After all, each is more portable than a desktop PC. But not for multi-screen video ad tech firm boss Joe Apprendi. “I’d argue mobile is a state of a device – you’re either in motion or you’re at rest,” says the […]

 

Viewability Standards Coming to Digital Media this Year, UM’s Cohen

PALM SPRINGS, CA – Facing widespread click fraud, perpetrated by a variety of bad players, the digital media industry is facing a crisis and needs to embrace standards to turn the web into a “clean, well-lit” place, says David Cohen, Chief Investment Officer of Universal McCann, in in this interview with Beet.TV He says that […]

 

Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk

PALM SPRINGS, CA — The idea that many online video ad views are not really generated by actual viewers has been gathering pace lately. But could it really be that video content makers are defrauding their own system? Video ad tech firm Collective‘s inventory VP Travis Lusk is pointing the finger at freelance videographers hired […]

 

Collective’s CEO Apprendi: Sell Side or Buy Side, “You’ve Got to Pick Sides”

PALM SPRINGS, CA –  Since its inception, digital advertising services company Collective has focused on brand marketers, not publishers.    Joe Apprendi, CEO and co-founder says that a number of technology providers are covering both the “buy side” and the “sell side” of the advertising marketplace. He says that companies need to pick which side, […]

 

The New York Times Readies Front Page Module for Native Ads

PALM SPRINGS, CA – It is “early days” for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow and  become increasingly discoverable, explains Meredith Levien, EVP for Advertising, in this interview with Beet.TV. The publisher has launched with campaigns for Dell, Intel and Goldman […]

 

Video View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris

PALM SPRINGS, CA –  Fraud around viewable advertising was one of the biggest issues discussed at the recent IAB leadership meeting. In this interview with Beet.TV, Frank Voris, CEO of VivaKi, says that there is widespread fraud and the industry has to take action.  Among the bad players are (unnamed) venture-backed companies who drive false […]

 

PR is Poised to Power Native Advertising, Edelman’s Rubel

PALM SPRINGS, CA – The looming demand for “journalistic” style native advertising will be  addressed  by public relations professionals, says Steve Rubel, Chief Content Strategist at Edelman, the giant global PR firm.   He notes that PR professionals have long worked in the intersection of journalism, brands and the consumers and the industry is well […]

 

GroupM’ Tilds: Mobile Apps Need Deeper Data

PALM SPRINGS, CA – As mobile use accelerates, so does the opportunity for brands.  While content viewed on the “mobile web,” mobile devices using a browser has many of the same elements for advertising including cookies, the big challenge now is to get deeper analytics around mobile use via Apps, says Cary Tilds, Chief Global […]

 

VivaKi’s Tech Chief: We Find “Dodgy Players” Among Tech Vendors

PALM SPRINGS, CA – In the nascent digital media world, there a number of emerging tech vendors who make unsubstantiated claims, says Domenic Venuto, Global President of Technology and Data for VivaKi, a Publicis unit.   He calls them “dodgy players” and part of his agency’s role is to vet them, he explains in this […]

 

UM’s David Cohen: Advertising is Moving to a “Barbell” Scenario

PALM SPRINGS, CA –  Digital advertising is moving inexorably to two poles, with programatic on one side and custom content on the other, says David Cohen, chief investment officer at IPG’s Universal McCann unit.   He refers to this as a “barbell” scenario.  Also in the segment, he speaks about the impact of date on […]

 

The New York Times Has “Big Revenue Increase” in Video Ad Sales

PALM SPRINGS, CA  – Video stream production grew by nearly 60 percent last year at the Times, and there has been a “big increase” in ad revenue, albeit on a small scale, says Meredith Kopit Levein,  EVP for Advertising at The New York Times, in this interview with Beet.TV She talks about the increased focus on […]

 

The Washington Post will “Lead” with Video on Story Pages

PALM SPRINGS, CA –  The Washington Post, which has ramped up video production around its video hub called PostTV, is going to increase  video production and will “lead”  with clips in article pages across the newspaper’s site, says Kevin Gentzel, Chief Revenue Officer, in this interview with Beet.TV. Gentzel joined the Post in May of […]

 

IAB Readies Biggest NewFronts w/ Buzzfeed, New York Times, Vice, others

PALM SPRINGS, CA —  The Digital Content NewFronts, the annual showcase of original video programming to the advertising community, will span two weeks, and will  include a number of new presenting publishers including Buzzfeed, The New York Times and Vice, says Randall Rothenberg, CEO of the IAB in this in this over view of the […]

 

“Our Business Has Moved to the Cloud,” Adobe’s CMO Lewnes

PALM SPRINGS, CA – With the move of Adobe’s creative tools to a subscription business, the company has “effectively moved  to the cloud,” explains Ann Lewnes, Chief Marketing Officer, in this interview with Beet.TV In the segment, she talks about the transformation of the software company ,which includes the integration of Omniture for advertisers as […]

 

Creative Optimization on Horizon, WPP’s Digital Chief David Moore

PALM SPRINGS, CA — Big data has helped marketers optimize audiences for their ad campaigns but the next important trend will be in optimizing creative, says David Moore, Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV at the IAB Annual Leadership Meeting. Real-time buying makes it possible to quickly learn if an […]

 

Buzzfeed Getting 100 Million Monthly Views on YouTube, Steinberg

PALM SPRINGS, CA  – Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, President and COO, in this video interview with Beet.TV We spoke with him about the growth of video under Web video pioneer Ze Frank, in the company’s LA studios. Steinberg also […]

 

Google Integrates with comScore’s Cross-Platform Measurement Tool

PALM  SPRINGS, CA –  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-platform ad campaigns.   Here is is the comScore press release. For an overview on the agreement and its implications for the digital industry, we spoke with Serge Matta, president of comScore. […]

 

John Battelle on His New Venture: Programmatic for Publishers Big and Small

PALM SPRINGS, CA –  John Battelle, who sold Federated Media last month,  has kept the programmatic unit of the company which is called Sovryn.  In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers.  He also reflects on content marketing and the elements of success around “native advertising.” We spoke with him […]

 

WPP’s Xaxis Expanding Global Reach, Products

PALM SPRING, CA – Xaxis, the programmatic advertising and technology unit of WPP’s GroupM, is expanding into nearly 50 global markets this year and plans to expand the offering of Xaxis TV, says Brian Lesser, Global CEO.  In this interview, he speaks about programmatic advertising, the issues around video viewability and the expansion of Xaxis. […]