Rovi’s Parekh: Big Data Will Change Ad World

Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas last week, Rovi trailed two new products aiming to help advertisers out. Ad Optimizer and Promotion Optimizer take in multiple data feeds […]

 

SMG’s Twitter Partnership Moves Into Social Retargeting

LAS VEGAS — Starcom MediaVest Group is working with brands and Twitter to leverage social conversations around TV and to apply retargeting tactics to the social medium, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Consumer Electronics Show. “We can […]

 

Original Videos to Move to Home Page of AOL, Susan Lyne

LAS VEGAS – Original video production will continue to ramp up and will soon be seen on the home page of AOL, says Susan Lyne, CEO of the AOL Brand Group, in this interview with Beet.TV Also in in the interview, she talks about the success and relevance of the AOL tech brands, Engadget and […]

 

Akamai and Qualcomm in Pact for UltraHD Streaming

LAS VEGAS — With a growing number of connected screens, streaming services having risen above local playback and the demands of UltraHD video looming, internet infrastructure is being sorely tested. Akamai and Qualcomm think one solution is to cache popular digital content in the home or office. At the Consumer Electronics Show (CES), Qualcomm’s Atheros […]

 

Rovi’s Baumgartner Sees HEVC Enabling 4K

LAS VEGAS — The 4K content being showed off on TVs at this week’s Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in super-sharp TV fare can be shrunk back down to size. “With the picture being four times the resolution, […]

 

Slingbox Use is Growing in the Home

LAS VEGAS — Sling Media‘s Slingbox is best know for helping customers in America’s patchwork TV ecosystem access their home TV setup whilst traveling in other states. But, just as the digital TV industry is realizing many mobile TV viewers actually don’t watch whilst “mobile”, Sling, too, is beginning to put greater focus on at-home […]

 

Adobe Expands ‘Primetime’ Platform to Shaw, Bell in Canada

LAS VEGAS — Adobe continues to expand the reach of its TV Everywhere Primetime platform with the recent launch of multichannel service providers Shaw and Bell in Canada, says Ashley Still, Director of Product Management at Adobe, during an interview with Beet.TV at the Consumer Electronics Show. Bell has launched a “TV to-go” product to deliver programming […]

 

Yahoo Takes Steps to Integrate Tumblr into Content, Ad Platform

LAS VEGAS — As Yahoo integrates Tumblr via the acquisition, Tumblr’s sponsored posts will now be powered by Yahoo ads, says Lee Brown, Global Head of Brand Partnerships at Tumblr, during an interview with Beet.TV at the Consumer Electronics Show. “That lets us accelerate our ad technology by leveraging the technology Yahoo has already built,” he […]

 

Starcom-Yahoo Team on Data to Find Audiences

LAS VEGAS — Starcom’s recent deal with Yahoo that gives the agency access to the portal’s first-party data to help find the right audiences for content is this sort of partnership can shift the traditional models around, says Mark Pavia, EVP/Digital Managing Director for Starcom USA, during an interview with Beet.TV at the Consumer Electronics Show. By […]

 

Beet Commentary: Ashley Swartz’ 10 Takeaways from CES

LAS VEGAS –  From wearables to connected cars to the  new 4H TV’s, here’s the takewawy on the 10 most notable trends emerging from  CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.  

 

Millennial’s Seifer: The Two Key Data For Mobile Ads

LAS VEGAS — If you want to know how best to advertising to consumers across mobile devices, look to the numbers, says one exec. “Some of the best mobile advertising we’re seeing to date are from brands who understand the importance of data,” mobile ad tech firm Millennial Media‘s global strategy VP Carrier Seifer tells […]

 

Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

LAS VEGAS — By most reckonings, the US TV ad industry sells about $70 billion in ads each year. Dave Morgan thinks he can make that $100 billion. The Tacoda founder now helms Simulmedia, a company bringing an avalanche of data to bear on TV ad buying – a process Morgan says deserves to be […]

 

Twitter Sees High Engagement in Video Tweets; Offers Real-Time Tips for Brands

LAS VEGAS — Twitter is focusing on a number of initiatives with marketers to link brands more closely to the real-time opportunities in the daily tweet stream of users, says Melissa Barnes, head of agency and brand advocacy at Twitter in an interview with Beet.TV at the Consumer Electronics Show. “The best brands [in real-time] are the ones […]

 

Rovi Set To Relaunch Recommendations This Quarter

LAS VEGAS — Digital content data provider Rovi is preparing to reboot its recommendations offering in the next few weeks. The Rovi Recommendations Service uses metadata describing the content viewers are watching to make suggestions for similar next content to consume. “Our recommendations product will be relaunched this quarter,” company product management VP Priya Rajagopalan […]

 

Mobile Rewards Tech Service Kiip Expands to Fitness, Health, To-Do Apps

LAS VEGAS — Mobile gaming is expanding into fitness, casual health, to-do apps and other areas of gaming that are ripe for brand integration, says Brian Wong, Founder and CEO of Kiip, a mobile gaming service, in an interview with Beet.TV at the Consumer Electronics Show. “It’s reflective of people living their lives. You are using […]

 

Rovi In 2014: More Functions In More Countries

LAS VEGAS — Kicking off its new year, digital video tech outfit Rovi announced it has been contracted by Mexico’s América Móvil to provide its guidance, search, recommendations and metadata products to the broadcaster. The year ahead heralds further development, says Rovi’s corporate strategy EVP Julian Lighton. “You’ll see us expand in to Europe and further parts […]

 

AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

LAS VEGAS — Marketing land is abuzz about “native advertising” – the hybridized presentation of marketing in the guise of publisher editorial. As different publishers and agencies approach the opportunity in different ways, the commonly accepted notions of what constitutes an ad and how you recognize it begin to break down. AOL CEO Tim Armstrong wants […]

 

Media Agency SMG Lets its Brands Run Publisher Content via New Platform

LAS VEGAS — Branded content is hot in marketing land. Now Starcom Mediavest Group (SMG’s) is saving brands the trouble of creating their own content – by obtaining publishers’ permission to re-publish theirs. SMG’s new Content@Scale CMS, launched this week, ingests text articles and images from Ahalogy, Demand Media, Glam Media, Forbes, Martha Stewart Omnimedia, Parade, […]

 

Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

LAS VEGAS – Content@Scale, the new content marketing platform launched by Starcom Mediavest Group, will soon add video capability to its text article re-distribution offering. The service lets marketers licence “evergreen” articles from 15 US publishers to re-use as content in display ad units. Flite CEO Will Price, whose technology powers the service, says he […]

 

Multiscreen Consumers Outnumber Single Screen by Three Times

LAS VEGAS — Multiscreen consumers now outnumber single-screen consumers by three to one, with about 203 million multiscreen consumers in the United States, says Joe Apprendi, CEO of ad technology company Collective, during an interview with Beet.TV at CES. Collective is working with marketers and agencies to help them reach audiences in a targeted fashion across […]

 
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