LAS VEGAS – From wearables to connected cars to the new 4H TV’s, here’s the takewawy on the 10 most notable trends emerging from CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.
Beet Commentary: Ashley Swartz’ 10 Takeaways from CES
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“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto
LONDON — Thirteen years in business and $72 million in funding tends to give you a certain authority position in the marketplace. For Amobee, the demand-side platform and analytics suite operator, that position seems to be getting bigger. After already acquiring Ringring Media, AdJitsu, Gradient X, Adconion, Kontera and Turn, the Redwood City, CA, company this […]
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
SAN JUAN, Puerto Rico—For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options. In this interview at Beet Retreat 2018, Arrix talks about the partnership between Sling TV and audience measurement provider Comscore and the […]
Agencies Deserve Automated TV: Cadent’s Power
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LiveRamp’s Goal: Unduplicated Reach Across Broad Spectrum Of Platforms
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CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino
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Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
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Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands
LONDON — It is now more than a year since GroupM launched Finecast, a new subsidiary to bring together various strands of addressable TV advertising. What comes next? Maybe getting it in to the hands of media agencies, says the man who runs the product. “We’re looking to bring that out into markets, so the […]
Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics
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Data Thinking Is Short-Termism: GroupM’s Thomas
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Research Veteran Shimmel On The Difficulty Of Amassing Reach
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