LAS VEGAS – From wearables to connected cars to the new 4H TV’s, here’s the takewawy on the 10 most notable trends emerging from CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.
Beet Commentary: Ashley Swartz’ 10 Takeaways from CES
Recent Videos
TransUnion Acquires People-Based Marketing Firm TruSignal
On the heels of its recent investment in OTT data specialist Tru Optik, TransUnion has acquired people-based marketing technology provider TruSignal. Both relationships will help to enhance TransUnion’s role as an “enabler” that helps map consumer identities in a complex, multi-platform world, says the Matt Spiegel, the company’s EVP of Digital Marketing Solutions and Head […]
Mapping The Identity And Privacy Challenges With 4INFO’s Jenkins
Mapping consumer identities for the purposes of advertising targeting and attribution isn’t getting any easier in the face of rising privacy standards and consumer expectations. That’s in addition to the challenges TV programmers face in trying to stitch together their various viewing platforms, says 4INFO CEO Tim Jenkins. Finding a common ID across platforms for […]
Identity Tech Will Figure In Media M&A: LUMA’s Kawaja
The online advertising world is now navigating a set of seemingly contradictory trends. On the one hand, technology which pieces together the various parts of audience’s online identity is becoming important. Yet, on the other, regulation is now limiting some of the excesses of ad targeting. The digital marketing world’s arch deal-maker says that adds […]
As The Cookie Crumbles, Bet On Identity: Providence’s Desmond
The business of corporate investment isn’t quite like gambling, despite what can frequently be uncertain outcomes. But, for one former media agency boss who now is now part of a private equity company, the next gamble make in marketing is clear. “If I were a betting person, I would go long on identity,” says Laura […]
WarnerMedia Teams with Xandr to Guarantee Advertising Outcomes, Donna Speciale
In addition to unveiling new and returning series, WarnerMedia used its UpFront presentation today to share case studies showing linear television’s impact on business outcomes and discuss its upcoming SVOD and AVOD services. “What I’m thrilled about is that we’re going to be showing a lot of results,” WarnerMedia President of Ad Sales Donna Speciale […]
TEGNA’s Daigle Explains Data And Analytics Partnership With Alphonso
TEGNA’s new partnership with Alphonso provides advertising campaign attribution across linear television and OTT “in one fell swoop” and enhances the local station group owner’s consultative sales approach, says VP of Sales Intelligence Jessica Daigle. “We’ve entered into a new era where people are not buying platforms. It’s not just TV is the only game […]
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
Data may be the new oil – but, sometimes, you can just wring more miles out of the same oil. That is the view of one ad-tech exec who says the emerging imperative is not to get more audience data but, rather to tie together existing available pieces in a better way. “I think more data […]
Premion’s OTT And Connected-TV Solution Draws Local And National Advertisers
When local television station group owner TEGNA launched Premion in 2016 for one-stop OTT advertising, it didn’t know just how quickly local advertisers would take to OTT and connected-TV. “The point is that local caught on really fast,” says Premion President Jim Wilson. “We wanted to make sure that there was an opportunity to bring […]
Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett
In the days after the desktop web was the only channel game in town, many publishers struggled to adapt to a world without cookies. Then, new regulations and changing consumer sentiment put the brakes on advanced ad techniques which sought to solve the cookie problem. But the latest emerging tech promises to give open-web publishers […]
Inspired by Lulu and Leo: The “Choose Creativity Awards” Honors J.P. Morgan Chase’s Kristin Lemkau
Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter. It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo. It turned grief into a movement and the formation of a charitable foundation that offers a creative […]
Subscribe to our Beet.TV Daily Digest to get our videos delivered to directly to your inbox.