LAS VEGAS – From wearables to connected cars to the new 4H TV’s, here’s the takewawy on the 10 most notable trends emerging from CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.
Beet Commentary: Ashley Swartz’ 10 Takeaways from CES
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AI and Data are Transforming Healthcare Marketing, but Privacy Remains Paramount: Swoop’s Marcella Milliet Sciorra
CANNES — The convergence of real-world health data, artificial intelligence and omnichannel media is reshaping pharmaceutical marketing, but for Marcella Milliet Sciorra, chief marketing officer of healthcare omnichannel platform Swoop, patient privacy remains the industry’s most essential responsibility. “Pharmaceutical marketing now really has the ability of bringing the real-world health data into the linear TV […]
From Retail Media to Reddit, CVS Media Exchange Celebrates Five Years
CANNES — CVS Media Exchange (CMX) is marking its fifth anniversary this August by expanding beyond traditional retail media placements through a new collaboration with Reddit. CMX allows brands and advertisers to place their products within CVS Pharmacy’s digital touchpoints, includes online channels, such as CVS.com, and in-store digital media. In this video interview with […]
Retailers Feel Left Behind in the AI Race; Topsort’s Regina Ye Wants to Change That
CANNES – The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder and chief executive of adtech startup Topsort. “I think we’re sitting at a really interesting moment in technology right now where all the retailers are sort […]
Marketers Need Simpler, Smarter Paths to Audience Insights: TransUnion’s Brian Silver
CANNES — With today’s marketing landscape fragmented across dozens of tools, consumer-data company TransUnion is positioning itself as a one-stop solution for brands looking to better understand, expand, and measure their audiences. “Today’s marketer has somewhat upwards of 16 different solutions in order for them to understand their consumers and future consumers through the lifecycle […]
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything. For the head of the consumer transaction data analytics company head, that represents a fundamental shift from just a year ago. “I’ve been walking around Cannes for the past five days, and […]
Programmatic Fuels Brand Investment in Women’s Sports, Says WBD’s Huda Kazi
Programmatic advertising is quietly transforming the landscape of women’s sports, and Warner Bros. Discovery’s vice president of ad technology and operations, Huda Kazi, says it’s just the beginning. Speaking with Beet.TV Editorial Director Lisa Granatstein at the FreeWheel Programmatic Summit in New York, Kazi said programmatic isn’t simply a tool for monetization. It’s a matchmaking […]
Modular, Composable Solution Needed for Retail Media Frustration: Pentaleap’s Reiffen
What began as a gold rush is now encountering the hard realities of fragmented markets and complex execution. How can retail media maintain sustainable growth? Andreas Reiffen, CEO and co-founder, Pentaleap, believes retailers’ rush to rival Amazon has been both its catalyst and its problem. In this video interview with Beet.TV, he says the space […]
CVS Media Exchange Teams with Reddit to Expand Reach, Tap into Health-Focused Communities
CANNES — CVS Media Exchange (CMX), the retail media arm of CVS Health, is teaming up with Reddit to unlock new advertising opportunities for brands, tapping into Reddit’s vast, high-intent communities focused on health, wellness and beauty. “Our collaboration with Reddit will be available early Q4 of this year,” said Raphaela Walsh, head of product […]
DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. “Pause Ads… are going to be mainstream very soon,” Matt Van Houten, SVP of Ad Sales at DirecTV, told Beet.TV contributor David Kaplan at the Cannes Lions […]
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that advertising investments drive sales. “CMOs still lack the ability to show CFOs the yield on investment,” Tal Jacobson, CEO of Perion, told Beet.TV contributor David Kaplan at the Cannes Lions […]
Seamless Retail Media Still Out of Reach, but Innovation Is Closing Gap: Criteo’s Stephen Howard-Sarin
CANNES — Retail media has become a cornerstone of modern advertising, but delivering a truly seamless experience for both brands and shoppers remains elusive, says Stephen Howard-Sarin, managing director of retail media at ad-tech company Criteo. “A seamless experience for brands and shoppers is hard to get,” Howard-Sarin said in an interview with Jon Watts, […]
Albertsons’ Cannes Checkout Heralds In-Store Display Ad Network
CANNES — Some companies bring panelists and talking points to Cannes Lions. Albertsons brought a fully-fledged grocery store. For Albertsons Media Collective, the chain’s media arm, the physical store at Cannes, stocked with products ready to be sold, represented the ultimate goal: getting products off the shelves and into customers’ hands. According to Evan Hovorka, […]
Connected Identity, Predictive AI and Push Beyond Walled Gardens are Reshaping Ad Industry: Epsilon’s Mike Ng
CANNES – Epsilon is expanding its global reach and doubling down on predictive AI to help brands build more meaningful, measurable relationships with consumers, says Mike Ng, chief revenue officer of Publicis Groupe’s Epsilon. Speaking with Jon Watts, managing director of the Coalition for Innovative Media Measurement, at the Cannes Lions International Festival of Creativity, […]
Generative AI will Dramatically Reshape Ad Workflows by 2030: Google’s Darline Jean
CANNES – The relationship between advertisers and publishers is evolving as brands demand more transparency, efficiency and precision in how they reach audiences, says Darline Jean, managing director of global publisher platforms at Google, the biggest trend shaping this evolution is the desire for buyers to get closer to the inventory source. “What we are […]
PayPal Brings Its ‘Transaction Graph’ to the Beach at Cannes
CANNES — It’s not just a marker of Cannes Lions’ expansion that a payments company like PayPal was a key fixture at this year’s event. It’s also a symptom of PayPal’s own emergence into the advertising business. PayPal unveiled its own PayPal Ads platform in October 2024, adding Offsite Ads this April. Mark Grether, SVP […]
WPP’s Choreograph Thinks AI can Take Ads Beyond ID
CANNES — In an advertising ecosystem grappling with signal loss and privacy demands, the prevailing wisdom has often involved centralizing vast pools of consumer data. A new approach, however, posits that the future of data intelligence lies not in collection, but in connection—using artificial intelligence to find patterns across disparate datasets without ever moving them […]
Ogury’s Thomas Bernal: Stop Looking for the Right People. Find the Right Personas Instead
CANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the right mindset, the right characteristics, without effectively encroaching on their privacy,” Thomas Bernal, SVP of Go-to-Market at Ogury, told Beet.TV […]
Magnite’s Dale: It’s Time to Figure Out the ‘How’ Behind CTV’s Programmatic Evolution
Everyone knows the TV, tech and ad industries are replete with high-level buzzwords. What will it take to move to practical, operational concerns? For one ad-tech leader, the industry has reached a “tipping point” – it is time for collaboration to establish the standards for this next phase. “I’m interested in diving into the how […]
United’s Kinective Media Sees Loyalty as a ‘Lifestyle,’ Not Just Miles
CANNES — The days of loyalty programs being limited to airline miles or hotel points are over, says Khatidja Ajania, director of strategic partnerships at Kinective Media by United Airlines, the carrier’s advertising network. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Ajania said data collaboration and strategic partnerships […]
Streaming Surpasses Linear, but Ad Challenges Persist: Simulmedia’s Dave Morgan
CANNES — Television may be evolving, but one thing remains constant: advertisers still face the challenge of finding and measuring their audiences across an increasingly fragmented landscape. So says Dave Morgan, founder and chief executive of Simulmedia, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “Television is […]
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
CANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobol, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been the case a few years ago that you could have a decently performing media campaign with a few assets, but […]