LAS VEGAS — Adobe continues to expand the reach of its TV Everywhere Primetime platform with the recent launch of multichannel service providers Shaw and Bell in Canada, says Ashley Still, Director of Product Management at Adobe, during an interview with Beet.TV at the Consumer Electronics Show. Bell has launched a “TV to-go” product to deliver programming across Apple and Android devices, and both providers are also leaning on Adobe for ad insertion, digital rights management and other tools, she tells us.
In 2013, Adobe’s Primetime Platform supported desktop, Apple’s IOS, and Android, and at the end of last year Adobe added Xbox and Roku, letting its customers stream content to those platforms, protect their content and insert ads as well. “It lets you get TV content to your audience, to understand what they’re watching, and support your business model. TV over the Internet is no longer an experiment. It’s becoming a standard offering for different companies.”
Still adds that Adobe is studying 4K display technology and what it means for content accessibility across screens. “TV Everywhere is going to be everywhere in the next few years. Once you have the content there, you will see lots of interesting ways for consumers to figure out what they want to watch across these devices,” she says.
For more insight into what’s on the horizon with TV Everywhere, check out this video interview. At the show, Adobe was honored with a 2013 Technology and Engineering Emmy Award from the National Academy of Television Arts and Sciences.