There may not be enough ad dollars to go around for video sites, so they should aim to diversify the type of advertising they rely on, says digital video consultant Joanna Breen during an interview taped at the recent Beet.TV executive retreat. "Video content creators have to start looking at a nuanced content strategy in order to survive," she says.

Continue reading “Video Sites Need to Diversify Ad Formats, Types of Brand Videos, Consultant Joanna Breen”