Beet Retreat

Video discovery and distribution service Taboola will be focusing more this year on measuring the type of traffic and visitor interaction it generates for publishers, says Adam Singolda, CEO of Taboola, during an interview taped at the recent Beet.TV executive retreat.

A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview taped at the recent Beet.TV executive retreat.

Videology, the Baltimore-based video advertising services company, is expanding its platform to television advertising and the company’s management of deep data around consumer preferences is key, says Tom McMahon, President, in this interview with Forrester Principal Analyst Joanna O’Connell.

The giant video site Dailymotion, which has worked with marketers primarly as a distribution platform, is doubling down on content production for brands with new studios set to open soon in Paris and New York, says Roland Hamilton, Managing Director of Dailymotion in the U.S.

AOL, one of the largest syndicators of news/lifestyle/entertainment videos from a range of publishers, will soon launch a platform for marketers to broadly distibute branded content.

Digital video ad marketplace SpotXchange has seen a ten times increase in revenue for its real-time bidding marketplace and a seven times bump in global bid requests from 2011 to 2012, the company announced this week.

VIEQUES — For video to become more discoverable, the metadata needs to be more sophisticated and connect to text and other related videos as well, says Tom Wilde, CEO of RAMP, a content optimization platform during an intervew with Jason Pontin, Editor-in-Chief and Publisher of the MIT Technology Review at the Beet.TV executive retreat

VIEQUES, PR — The traditional way of thinking about online advertising exchanges is evolving, says Joanna O’Connell, Principal Analyst at Forrester Research.

VIEQUES, PR – Video on the Washington Post has long been a sort of “sideshow” or enhancement to its print reporting, but is now becoming a “prime” platform for breaking news , says Vijay Ravindran, Chief Digital Officer of The Washington Post Company, in this session fromt the Beet.TV executive retreat.

VIEQUES, Puerto Rico — Keep an eye out for “natural language searches” as they relate to video on the Web, as video search is an area likely to pick up speed, says Stephanie Sarofian, senior VP and managing director at Digitas during an interview with Beet.TV at the recent Beet Retreat. She shared her thoughts […]

VIEQUES, Puerto Rico — Last week, thought leaders in online video advertising came together to discuss the problems, the challenges and the opportunities of the industry at the Beet Retreat 2013.  In this wrap-up video Ashely Swartz, CEO and Founder of Furious Minds, discusses the main thematics that came through in the panels and conversations.

VIEQUES, Puerto Rico — Second-screen companion app Zeebox earned more than one million downloads in the first three months following its September launch, says Jason Forbes, Managing Director of Zeebox, in an interview with Lisa Hsia, Executive VP Digital Media at Bravo at the recent Beet.TV executive retreat.

VIEQUES, Puerto Rico — Innovid, leader in interactive online video advertising, has just released their 2012 Q4 Benchmark review, providing insight into the effectiveness of interactive video advertising.  The company’s co-founder and CTO, Tal Chalozin, shared some of the key findings of Innovid’s benchmark at the Beet Retreat 2013 in Vieques, Puerto Rico.

VIEQUES, PR – With the end of YouTube’s funding for the Reuters channel, the giant news agency is finding a powerful, new syndication partner in Ustream, says Dan Colarusso, Head of Global Programming for Thomson Reuters, in this segment from the Beet.TV executive retreat.

VIEQUES, PR –  From  ESPN to the widely watched content channels on Yahoo and YouTube, from  producers including Machinima, Maker and Vice — to emerging news producers at The New York Times and the Washington Post, media buyers are finding an attractive range of digital content, says Rob Norman, Chief Global Digital Officer of GroupM, […]

VIEQUES, Puerto Rico — Branded content is easy to pull off in the online video world, but that doesn’t always mean it should be done, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.

VIEQUES, Puerto Rico — Global video-sharing site Dailymotion plans to expand its live programming offering this year to include more music coverage as well as conferences and b-to-b live events, says Roland Hamilton, Managing Director of Dailymotion USA, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.

VIEQUES, Puerto Rico — Advertisers, media companies and programmers have been grappling with convergence for more than twenty years, and it’s finally taking shape in some areas, notably with TV-quality content across platforms, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.

VIEQUES, PR — Please check out this four and a half-hour Webcast with digital leaders from Bravo/NBCU, Dailymotion, Digitas, Draper Fisher Jurvetson, the Gannett Company, Forrester Research, GroupM,  MediaVest, MIT, Videology, the Washington Post Company and Zeebox recorded  Friday, February.

The concept of “platform agnosticism,” the notion that legacy media companies must have their content on all digital outlets is “completely wrong,” says NBC News Chief Digital Officer Vivian Schiller in this session excerpt from the Beet.TV Executive Retreat.