Robert Andrews

LONDON – Samsung knows what you use your TV for – now it just needs to encourage advertisers to use that data. The electronics manufacturer’s Samsung Ads division has access to viewing data from 45 million US owners of Samsung Smart TVs plus 200 million connected devices. The business unit is able to understand actual […]

LONDON — It’s half a year since three of the biggest US cable TV groups came together to unite TV distributors around addressable targeting technology. Going in to a new year, one of the technical partners delivering the project says it will pilot the initiative in 2020. Comcast, Charter Communications and Cox Communications announced On […]

LONDON – Ad agencies are rearchitecting themselves to meet the opportunities of advanced TV technology that promises them the ability to reach individual households or precision-targeted groups of individuals. That is the observation from one group providing a helping hand to agencies under the banner of the world’s largest agency holding group. Finecast claims to […]

LONDON – It is already helping advertisers understand what viewers are watching on TV channels around the world. Now it is gearing up to increase its European footprint significantly in the year ahead. TV ad-tech firm Samba TV tells Beet.TV it just inked a deal that will allow it to so so. “We recently did […]

Roku is the world’s most popular add-on internet TV device. But, in a world where more new TV sets are now shipping with internet services built in, Roku is going to need to change to defend its position. After previously getting its software embedded on TVs from TCL, Sharp and Hisense in the US, Roku […]

It is the addressable TV technology that started by storing alternative commercials on satellite subscribers’ set-top boxes, then grew in to one of the world’s most revered such systems. Can Sky’s AdSmart now become a global standard in the deployment of household-targetable TV advertising? After the European provider’s acquisition by Comcast last year, after it […]

2019 was the year during which the proliferating range of options for buying targeted TV ads proved enticing but confusing for marketers. That precipitated a range of initiatives, collaborations and consortia aimed at making things simpler, achieving scale and reducing the number of players buyers need to work with. But, outside of the US, things […]

The promise of addressable TV – the technology which allows advertisers to reach individual households – may seem to be all about the targeting. But true use of the opportunity is running wider than that. This is according to one man whose addressable TV company is celebrating having achieved a depth of real use cases. […]

If you are a Call Of Duty: Modern Warfare wizard, Cathy Oh may know about it. As global head of marketing and analytics at Samsung Ads, Oh boasts that her employer can see what 45 million owners of Samsung Smart TVs are doing on their sets. Of course, it is all anonymized. But, for Oh, […]

LONDON – With initiatives like OpenAP, Ampersand, Project OAR and more making big announcements, it is clear that 2019 was the year when collaboration became the key imperative in seizing the opportunities of advanced TV ad targeting. In Europe, the leading pay-TV provider Sky has long been forging a collaborative path with its pioneering AdSmart […]

LONDON –   A year after acquiring the former Videoplaza video ad technology from its latest owner, ad-tech firm INVIDI says it has launched a new software suite, aimed at uniting the disparate worlds of advanced TV advertising. In December 2018, INVIDI, which is owned by a consortium of groups, acquired Pulse, the technology of the […]

The upcoming holiday season is likely to lead to a greater deployment of smart TVs that may help smoothe the path for advertisers to buy advanced, addressable targeting ad campaigns using the latest OTT technology. That is the hope of the addressable TV leader at Modi Media, the advanced TV wing of media agency Group […]

LONDON – The ability to precision-target TV ads at individual households – currently limited to a relatively small proportion of available broadcast time – will soon expand to the majority of inventory, according to one exec making it happen. Keith Kryszczun, president of global sales at Cadent, a technology company which enables the practice for […]

One of the industry groups aiming to bring simplicity and scale to advanced TV ad buying just got a little bigger. OpenAP says it is adding ad inventory from CBS Television Network and CBS digital video properties to its offering that already included Fox, Viacom, NBC Universal and Univision. The move is a natural consequence […]

For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is not a good look. Excess ad delivery can actually create negative results. It’s a phenomenon that now has a name, and Anthony Koziarski, chief media officer at Omnicom’s PHD agency, is prepared to […]

It is the consumer electronics industry’s annual jamboree in the desert. But Cathy Oh has business and results on her mind. In 2019’s Consumer Electronics Show (CES), taking place in Las Vegas, Samsung ran its own “city” with “districts” showcasing the company’s newest TVs, monitors, appliances and more. For Oh, the global head of marketing […]

For any modern ad buyer, making decisions to reach audiences in the fast-moving TV and video ecology is fraught with difficulty. Everyone knows the market has tipped substantially toward SVOD services and that many people are beginning to shun cable TV subscriptions and live TV. But that’s not the whole story, says a company with […]

With an explosion of platforms and services, over-the-top (OTT) television is bursting out in a hundred different flavors. That is great news for consumers, who are now experiencing more viewing choice than ever. But, for advertisers, things are getting a little confusing. Increasingly, they are turning to their agencies to figure out how exactly to […]

With Thanksgiving coming and going, the holiday season looming and the end of the year in sight, the digital industry’s minds turn to… the Consumer Electronics Show (CES). In recent years, the annual January shindig in Las Vegas has become about more than just the latest gadgets, with executives from media, marketing and other companies […]

For the longest time, it seemed like an unfair fight – digital platforms could sell super-targeted ads, whilst TV was stuck reaching the ill-defined mass. But now connected TV platforms mean digital-style ad buying can come to the living room, whilst even linear, old ad buys can benefit from digitally-infused planning. In this video interview […]