Robert Andrews

YouTube is now the most-watched living-room digital video platform in the US after Netflix, according to Nielsen. So why aren’t advertisers taking it more seriously when it comes to developing a connected TV advertising plan? In this video interview with Beet.TV, media agency Essence’s Mike Fisher explains the value of YouTube. Shifting viewing “Within the […]

Apple may have alarmed the ad industry about declining ability to target users by turning its IDFA (Identifier for Advertisers) opt-in and app-specific. But what if other clues about smartphone usage could continue giving advertisers valuable signals about users’ identity? In this video interview with Beet.TV, Aziz Rahim, CEO of ad-tech software provider Sabio and […]

Connected TV systems offer advertisers a way to reach individual households and go beyond traditional linear delivery. That’s the theory. The reality is that connected TV (CTV) ad buying has far from overcome traditional TV ad buying yet. In this video interview with Beet.TV, Jay Askinasi, Chief Growth Officer, Publicis Groupe United States, describes how […]

CHICAGO – The increasingly complex world of advanced, targeted TV advertising may settle down into an accepted norm of multiple standards, buying channels and viewer identity profiles – as long as there are sufficient connectors to translate between each of them. In the latest move, OpenID, the US TV network consortium, is launching its own […]

LOS ANGELES  – A lot can change in a year. A year ago, as the pandemic bedded in, ad buyers were holding on to their money, pushing it down the marketing funnel and calling for a delay to the upfronts, the traditional annual season in which TV and video networks pitch for advance ad spending […]

QR must have had one of the longest gestation periods of any technology. Started in Japan in the mid-nineties, they were initially popular with the countries NTT DoCoMo mobile carrier, but then never quite took off until they were baked into the cameras of iOS and Android. Recently, however, practices like contactless ordering from restaurant […]

The emerging world of connected TV (CTV) advertising often seems to create as many challenges as it does opportunities. Case in point – the ability to target ads in CTV also creates new management tasks around the traditional TV ad “pod”. That is according to one seasoned video ad-tech exec. In this video interview with […]

Traditional TV viewing may be waning – but TV’s new tricks mean the medium remains an important part of a leading agency’s media planning. That is the view of an experienced advertising exec who has skated on both sides of the ice. In this video interview by Beet.TV guest host Tim Spengler of Amobee, Vinny […]

If a tree falls in a forest, but two observers disagree on what exactly happened, did it really make a sound? That is the key question which has suddenly engulfed the craft of TV measurement, as Nielsen’s admission it may not have measured pandemic TV audiences as well as beforehand has caused TV execs to […]

Cookies may be going away, mobile identifiers may have new controls – but one ad industry veteran says alternative targeting signals are available in the emerging TV and video world. With digital advertising’s traditional signals being reduced in usefulness, many in the industry have looked toward contextual targeting as an alternative. But, in this video […]

VideoAmp has been named as the “data partner of choice” for a new solution Dentsu Media will use to buy linear TV across cable and broadcast. But the partnerships won’t stop there. In this video interview with Beet.TV, VideoAmp president Michael Parkes explains the company is non-monogamous with agencies, and has big growth plans. DELTA’s […]

Once upon a time, it was derided as the platform for skateboarding dog videos. But now YouTube is the number-two streaming media platform on TVs and amongst the largest beneficiaries of connected TV advertising spend. In this video interview with Beet.TV, Pixability advisor and former Dunkin’ CMO Tony Weisman charts YouTube’s rise – and why […]

A pioneer in the addressable TV advertising space is ramping up to enable the latest incarnation of the opportunity. INVIDI began 18 years ago, helping TV providers enable their ad inventory for targeted buying, primarily through set-top boxes. In this video interview with Beet.TV, Michael Kubin explains what comes next. From box to everywhere “The […]

ATLANTA – As the upfront TV ad sales season gets going, will connected and addressable TV finally make a big splash, or will it fail to convince buyers it doesn’t have to be so complicated? Many in the industry hope the channel can make in-roads during the traditional sales season. In this video interview with […]

The new-wave opportunity to precision-target TV ads at individual households may be novel and may be plagued by operational inefficiencies – but that doesn’t mean ad buyers should sit on their hands. In this video interview with Beet.TV, ViacomCBS’ advanced and addressable ads SVP Mike Dean explains addressable TV is worth a shot, and why […]

TORONTO – If you had told Richard and Maurice McDonald, the founders of McDonald’s in the 1940s, that, one day, they would get to use fine-grain customer data to electronically target fans of particular meals in the palm of their hands, they might have looked at you crazy. But, in 2021, that is exactly what […]

Is it a targeted TV ad, swapped-out in a slot carved out for addressability, or is it a traditional linear TV ad, the same one that was always destined to be played out? Thanks to a new technology that brings control to how commercial breaks are constructed, the answer could be either. In this video […]

The Trade Desk’s new deal with a Publicis Groupe agency division gives it a boost as it aims to popularize its audience identity system across the industry on a non-profit basis. Publicis Groupe’s Epsilon is integrating its CORE ID, a audience identity system for Publicis’ clients, with The Trade Desk-based Unified ID 2.0, a post-cookie […]

Once upon a time, the ability to target ads at individual linear households was confined to just two minutes of local cable air-time per hour. But new services have expanded the addressable ad opportunity. As a result, addressable TV is coming out of the shadows. In this video interview with Beet.TV, WarnerMedia Ad Sales VP […]

Little by little, the advertising world is picking up the pieces left by the deprecation of third-party cookies, creating alternative mechanisms to reach digital audiences. In the latest, Publicis Groupe is partnering with The Trade Desk to integrate their two respective identity solutions. In this video interview with Beet.TV, Joe Doran, chief product officer of […]