Robert Andrews

These days, many of the headlines about TV networks’ advanced advertising technology solutions concern big national players. But, under the hood of the TV industry, local players still have tremendous value. So says a man whose technology is helping local TV providers bring more value, in turn, to their advertisers. Value in local “If we […]

In this year’s US upfront ad sales season, ad buyers are pushing content owners to be able to give them automation and to limit the frequency with which viewers are exposed to their ads across different screen types. With that challenge, it may seem like the ongoing limits being placed on digital user identifiers would […]

With a footprint as broad as The Walt Disney Company, Lisa Valentino can count on at least one kind of diversity. As EVP, Client & Brand Solutions, for Disney Advertising Sales, Valentino is figuring out how best to monetize the ad-supported channels across Disney’s massive portfolio. In 2021, that means automation, leveraging Disney’s own customer […]

LONDON – Although the common view is that, during the first year of the COVID-19 pandemic, all kinds of TV platform saw increased viewing, Vicky Fox has a different story. On top of a general reduction in linear TV viewing, the chief planning officer at OMD UK says casual TV viewers are drifting away, too. […]

SEATTLE – The COVID-19 pandemic threw everything up in the air. Now Nicole Whitesel is trying to put the pieces back together. The EVP of advanced TV at Publicis Media has seen an explosion in video viewing and, as a result, ad opportunities. But, in this video interview with Beet.TV, she says that can cause […]

LOS ANGELES  – TV is evolving from a world that is roughly targeted by demographics and roughly measured by panels. It is becoming one that is precision-targeted to household and accurately measured by on-box data. In this video interview with Beet.TV, Jerrold Son of ad-supported VOD service XUMO explains how the mechanics of connected TV […]

When the world’s biggest ad buyers start advising clients to lean into connected TV, you know the channel has finally made it. For years, CTV has been a side note to many media plans. But, in this video interview with Beet.TV, Digitas VP Beth Weeks says brands in the current season of upfront ad sales deals […]

It may already have one of the largest list of divisions in the industry, but ad agency holding group WPP has just launched another new agency. But Choreograph is a little different. Launched at a time when brands around the world are trying to activate their own first-party data as a response to challenges facing […]

New TV capabilities promise ad buyers new abilities like household targeting, frequency-capping and advanced reporting all the way to purchase outcomes. But, to get there, the industry is currently in a phase of stitching together a still-proliferating range of viewing services and buying options. In this video interview with Beet.TV, Kevin Lemberg, Head of Partnerships […]

Now that the clouds over the media industry are parting as COVID-19 lockdown constraints ease, industry watchers are trying to forecast the chances of an uptick. For The Weather Group, the near future is about a steady bounce-back fueled by recovery, SVoD and a culture change. In this video interview with Beet.TV, Barbara Bekkedahl, president […]

Alcohol brands have been facing a triple whammy lately: Traditionally heavy investors in TV ads, the channel is losing viewer share. Many younger consumers are turning away from alcohol itself. The pandemic closed bars, distancing consumers further from the tipples. Constellation Brands, an agency representing beer, wine and spirit brands, is fighting back by tilting […]

The company conceived as an ambitious cable industry effort to insert ads in interactive TV says it is forging ahead with enabling addressable ad targeting for linear networks. In the last few months, it has added linear addressability to 22 million homes in its footprint of 38 million. In this video interview with Beet.TV, Canoe’s […]

Converged addressable TV advertising is now a reality that advertisers can take advantage of today. But, to make the opportunity truly soar, the new-look TV industry needs to work on harmonizing the way such ads are bought. That is the view of Kristine Bayles, Vice President of Advanced Advertising Sales at ‎AMC Networks. Reforming the […]

If connected TV technology seems to make it easy to target TV ads at individual households, well, tell that to the people charged with making the spaghetti soup of a system work together. As powerful as CTV can be, a common complaint is that it remains too complex. In this video interview with Beet.TV, Al […]

Up until now in the maturation of advanced TV ad targeting, many agencies and their clients had merely been dipping their toe in the water. That is now changing, with more of them apparently seeing reason to flip their ad strategy on its head. In this video interview with Beet.TV senior adviser Jon Watts, GroupM’s […]

In a hectic world of media convergence, publishers and TV networks face a challenge – as they seek out the opportunities in new platforms, they also create administrative overhead and complexity. That is why the ecosystem of software designed to help them is so rich. One vendor of such software has been operating since 1992 […]

With on-demand viewing options still exploding, it may seem like linear viewing is on its way out. But that’s only half the story. In this video interview with Beet.TV, the chief executive of one TV ad-tech company says linear has a future. Viewing habits converging VOD and linear viewership could be on course to equal […]

The increasing ability to digitally-target linear TV ads plus the new capability to dynamically assemble those ads for individual households, when taken together, sound like super-powers. But, if they are not careful, some TV ad sellers and buyers also end up feeling the extra complexity that goes hand-in-hand feels like Kryptonite. A new thought leadership […]

These days, TV networks are trying to sell advertisers with a broad-based offer that comprises both linear and on-demand programming. That’s the theory. The truth is, behind the scenes, a veritable spaghetti soup of systems is required to make the dream a reality. In this video interview with Beet.TV, Stacy Daft, GM, Enterprise Commercial Business Development […]

At this point in the evolution of online video and connected TV advertising, many people have heard of dynamic creative optimization (DCO), or dynamic versioning – the practice of creating different permutations of ads from a a library of raw creative elements. But, whilst many of the methods for achieving DCO rely on simple rules […]