LOS ANGELES — CNN is seeking advertisers to buy slots in its recently-announced next-generation news platform, CNNx.

The news broadcaster announced the product in April, including live-updating contextual information around real-time shows and scroll-back access to previously-aired stories.

“You’re no longer at the mercy of the broadcast,” says Rajin Persaud, VP of next-gen business at the company. CNNx is available today on your iPad, it will  be available in a few weeks on your desktop and, before the end of the year, it will be available on your set-top box.

“We’re in conversation with multiple partners right now to think about creative ways we can inlude ad inventory in to this product.”

Persaud spoke with Beet.TV at The Cable Show.