Rovi’s Bierstein: HEVC Is Where We’re Focused

AMSTERDAM — Online video technology supplier Rovi’s top priority is helping clients pump out video in the next-generation video compression standard. Succeeding the popular H.264 standard, High-Efficiency Video Compression (H.265) promises up to 50 percent smaller video sizes for cheaper online transmission. Rovi has been amongst the few to commit early support for the standard, in […]

 
 

Akamai Puts Video Transcoding In Its Cloud

AMSTERDAM — Akamai may be best known for helping speed up the flow of internet packets of all kinds using its distributed network technologies. But the Cambridge, MA-based outfit is also zeroing in on the booming online video industry. In this video interview with Beet.TV at the IBC show, EMEA product director Stuart Cleary says […]

 
 

Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

COLOGNE — Automated, programmatic ad-buying technologies are disrupting the display advertising market. And, increasingly, they will do the same for video ads, says one exec. “From an advertiser point of view, the idea of audience targeting is something they’re extremley keen to do across video as much as they are across other places,” Caspar Schlickum, […]

 
 

PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery

COLOGNE — The US PRISM data snooping controversy has hampered efforts to argue against European ad-targeting rules that are already too onerous, says GroupM Interaction COO John Montgomery. GroupM is the media agency holding unit of WPP. “The US is trying to support self-regulation – we’re trying to avoid any form of legislation by regulating […]

 
 

AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

COLOGNE — Don’t call it “Rise Of The Machines”, but AOL’s new ad chief reckons real-time ad bidding algorithms will soon do much of the grunt work currently done by Mad Men and women. In this video interview with Beet.TV at the DMEXCO industry conflab, AOL Networks’ Bob Lord says: “Traders on the floor (of Wall […]

 
 

HEVC Adoption ‘Must Happen Across The Supply Chain’

AMSTERDAM — The upcoming successor to the popular H.264 video standard could save video content owners money on encoding by reducing file sizes by up to 50 percent. But, so far, adoption of High-Efficiency Video Compression (HEVC) has been slow. “The key challenge around HEVC today is to put all of the pieces together,” says […]

 
 

AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB

COLOGNE — The emergence of real-time, programmatic online ad buying is usually seen as a race toward cheaper ad pricing and, therefore, appealing more to lower-tier publishers. But, speaking to Beet.TV at DMEXCO, the CEO of AOL’s ad server business, AdTech, says he is hoping to appeal to bigger publisher brands, some of which are […]

 
 

AOL’s ‘Marketplace’ Launching Across Europe, Asia Next

COLOGNE — Earlier this year, AOL launched Marketplace, a supply-side ad platform allied to its Adtech ad-serving business that helps premium publishers sell their non-reserved ad spots. Then, the launch happened only in the US and UK. But now AOL is green-lighting Marketplace across Europe. “This is about giving publishers the controls and the choices […]

 
 

Cisco And Innovid Partner For Another Second-Screen Ad Solution

AMSTERDAM — At this year’s video industry conferences, we are hearing a lot from technology vendors claiming to have cracked the second-screen advertising opportunity. The latest is a pairing, Cisco and Innovid, who used IBC to show off two proofs of concept. In the first, the pair would use metadata describing a linear TV ad […]

 
 

AOL Launches Video Insight Tool to Provide Deep Data on Views

COLOGNE — Everyone in media nowadays is eager for more data to inform their business. Now AOL is hoping to bring more data to every part of the video value chain, launching a new tool called Insights. “There’s such a big gap right now,” AOL Networks international SVP René Rechtman tells Beet.TV in this video […]

 
 

Opera Sees The Web Browser As TV’s Ad Booster

AMSTERDAM — Norwegian web browser maker Opera is having a busy International Broadcasting Convention show. It announced IPTV firms Amino and AirTies will adopt Opera’s software on their devices, giving Opera greater traction for its ambitions to break in to interactive TV. And the firm also announced it is basing the latest version of its […]

 
 

TV Apps Maker 24i Media Coming To America

AMSTERDAM — Content owners who want to get their content on new smart TV platforms frequently need technology vendor help. One such TV app maker, 24i Media of the Netherlands, is expanding globally on this quest. “We probably will start an office this year in the United States in order to be closer to our clients,” […]

 
 

Cracking Device Fragmentation High On IBC Agenda, Brightcove CTO Lai

AMSTERDAM — Speaking with multiple online video players at the International Broadcasting Convention, you get the feeling the industry has converged on one main challenge this year – how to deliver video to a burgeoning number of different devices. “We see device fragmentation,” Boston-based Brightcove media and broadcast services CTO Albert Lai tells Beet.TV in […]

 
 

Brightcove CEO Sees Fundamental Video Shift

AMSTERDAM — One of the biggest beasts amongst online video technology vendors says the space has never seen such change. “We are at a time of fundamental change in the way people are delivering video, and it’s all driven by consumers,” Brightcove CEO David Mendels tells Beet.TV in this video interview at the IBC show. […]

 
 

‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

SAN FRANCISCO – Just when many in the industry are excitedly committing to buying targeted ad slots using automated, real-time bidding systems, some publishers want to slow down the real-time clock – and one agency group is backing them. “Today, (real-time bidding) is known as being motivated by trying to drive prices down as low […]

 
 

Kaltura Finds Broad Adoption of Video Solution in Higher Education & the Enterprise

Online video technology provider Kaltura sees a growing business line in the growing movement to revolutionize education. The firm, which began by offering open-source software, has been offering its services to colleges for some time. But CEO and co-founder Ron Yekutiel reckons there is further promise in the “flipped classroom” movement, in which students would […]

 
 

Qualcomm To Put Adaptive-Bitrate Video Standard On More Phones

AMSTERDAM — Delivering adaptive-bitrate video streaming efficiently to smartphones could soon get much easier, with mobile chip maker Qualcomm pledging to use the MPEG-DASH video standard in a broader range of devices. “We believe it is the right direction for the video industry,” Qualcomm senior product manager Aytec Biber tells Beet.TV in this video interview […]

 
 

Adaptive MPEG Streams Gain Backing From Microsoft, Others

AMSTERDAM — At the International Broadcasting Convention, a video standard that enables high-quality live streaming from conventional HTTP servers took a step forward to satisfy content rightsholders. Microsoft announced the next version of its forthcoming PlayReady digital rights management standard would support the so-called MPEG-DASH standard in Windows 8.1 and Internet Explorer 11. “You can […]

 
 

HBO Nordic’s Backer Looks Beyond Scandinavia

AMSTERDAM — When US TV operator HBO launched a VOD service in to the Nordic countries 13 months ago, HBO Nordic, it was as a joint project with local digital video tech firm, Parsifal. Now the latter says it wants to pull off similar tricks elsewhere around the world. “We’re looking in a lot of […]

 
 

Irdeto Offers Multi-DRM Choice For Multi-Screen World

AMSTERDAM — In a world of competing technology standards, vying for lock-in, it can be tempting to back a favorite candidate. But one video tech firm is supporting multiple digital rights management standards, so as to not isolate any clients or potential customers. We take an agnostic perspective on rights,” says Irdeto Americas sales VP […]

 
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