Forrester’s Joanna O’Connell: There’s a Growing Imbalance in Advertising

SAN JUAN, PR– Joanna O’Connell and her team are conducting research looking at the future of advertising three to five years out. In a keynote at the Beet Retreat in San Juan in February, O’Connell, the vp and principal analyst at Forrester, assured that advertising is not going anywhere, but explained some warning signs about […]

 

NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’

SAN JUAN, PR– Adsmart, the advanced advertising unit at NBCU, has been a “petri dish” for testing and learning to see if cross-portfolio work was viable for the company to do as it moves toward its new One Platform solution. Covering all advanced advertising initiatives including digital programmatic, Adsmart’s approach breaks down silos, streamlines the […]

 

Roundel’s Hovorka: Tech Companies Need Humility When Working with Brands

SAN JUAN, PR– After conversations at the Beet Retreat in San Juan, Evan Hovorka, the director of business development at Roundel, thinks that brand needs could be more front and center. On stage with Beet.TV’s Jon Watts, Hovorka says that 15 years at Target has made his thinking brand-centric. “As a brand, I’m trying to […]

 

Matter More Media’s Scheppach: Linear TV Is On Its Way to Being 35% Addressable

SAN JUAN– We’re at the tipping point for addressable. In an interview with Alan Wolk of TVREV at the Beet Retreat earlier this month in San Juan, Tracey Scheppach, CEO of Matter More Media, explained that we’re now on the right path to increase the addressable inventory. Scheppach was a pioneering advance TV senior executive, […]

 

Dentsu’s Maggie Zhang: ‘Measurement Is Not Just the Output’

As more video sources become available, the landscape is becoming fragmented. In an interview with Beet.TV, Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network, discussed the data-access challenges and opportunities in today’s television industry. Consumers today are screen-agnostic, and watch content from anywhere. Yet with these evolved consumption habits, […]

 

Samsung Ads’ Scott: Samsung TV+ Is Like Cable, But a ‘New Way of Working’

Samsung Ads’ head of sales and brand Michael Scott says that advertisers are attracted to Samsung TV+ because it has a similar format to linear cable TV but with access to new audiences who may be cord cutters. “The look and feel is a lot like linear television, or cable network TV,” says Scott. “Advertisers […]

 

Roundel’s Kristi Argyilan: Shopper Marketing Is the “New Black”

SAN JUAN– When Target began using its own first-party data – comprised of information culled from 100 million guests – in its own marketing strategy, it saw a better performance than the past third-party data it had been using from partners. That data included online search, transaction and offline data, a key differentiator. “When you […]

 

WideOrbit’s Eric Mathewson: We’re Making Transactions Easier For Marketers

SAN JUAN. PR – As leaders in advertising management, WideOrbit has a robust marketplace of their own. In an interview with Beet.TV at the Beet Retreat in San Juan, Eric Mathewson, CEO of WideOrbit, discussed the importance of having a robust inventory. Having started 20 years ago, WideOrbit has attached approximately $20 billion into the […]

 

WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities

SAN JUAN– Addressability is an area that many are focused on this year, and WarnerMedia is no different. In an interview with Beet.TV at the Beet Retreat in San Juan, David Porter, vp of ad innovation and programmatic at WarnerMedia, emphasized that he’s excited about the progress they’re making in national linear addressable capability. They […]

 

NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’

SAN JUAN, PR– Establishing a system of standards for the TV industry is something that will be crucial for its overall health moving forward. In an interview with Beet.TV at the Beet Retreat in San Juan, Dominick Vangeli, vp of advanced advertising products at NBCU, emphasized this importance, but explained that it will be a […]

 

Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration

SAN JUAN, PR– Addressability is evolving. In an interview with Beet.TV at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group discussed the present and future of addressable. One of the exciting parts of the here and now is that supply enablement is finally moving forward. The sheer amount […]

 

Samsung Ad’s Denn: Brands Need to Be Where the Customers Are

Having the largest, most comprehensive source of TV data available in the market has tremendous advantages. In an interview with Beet.TV, April Denn, regional sales director for Samsung Ads, explains that with this data, the company is looked at to solve three main problems. The first of these problems is to leverage this data and […]

 

Forrester’s O’Connell: Data Privacy Is a ‘Big Force’ Shaping the Future of Advertising

SAN JUAN, PR– Forrester Research vp and principal analyst Joanna O’Connell believes that she was early to the topic when she and her colleague researched the cross-channel video advertising landscape at the end of last year. A long will change, she says; right now, brands are mostly piecing together their disparate video planning, buying and […]

 

MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement

SAN JUAN, PR– When it comes to the division between linear and digital, addressability and measurement are two considerations that continue to be redefined. In a conversation with Alan Wolk, co-founder of TV/REV, at the Beet Retreat in San Juan, Julie Anson, director of strategic investment in advanced TV at MAGNA Global, gave some insight […]

 

Omnicom’s Maron: Connected TV at Its Full Potential Will Be ‘Amazing’

To Courtney Maron, the managing director of enterprise partnerships at Omnicom Media Group, the most exciting part of connected TV is that it combines the familiarity of linear with the targeting of digital. For now, however, that excitement is still about potential rather than the current reality. “We’re not necessarily there yet when it comes […]

 

Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together

When it comes to helping customers focus on their business objectives, Samsung Ads boils it down to two key ideas: reach and response. In an interview with Beet.TV, Justin Evans, global head of analytics and insights at the company explains just what this entails. From a reach perspective, Evans says that clients are anxious about […]

 

Noah Levine: 605 Introduces New Data Platform to the Industry

Like many others in the TV ecosystem, 605 has worked to create data sets that continue to grow the advanced TV marketplace. Noah Levine, CRO of 605, presented a new company offering to the industry at the Beet Retreat in San Juan this week that lends a new data perspective. 605 Platform is built on […]

 

Samsung Ads’ Meyer: The Gaming Industry Is Advertising’s Next Frontier

Gaming, like streaming, has become an enormous part of a burgeoning ad model. In an interview with Beet.TV, Karl Meyer, head of sales, media and entertainment at Samsung Ads, explains that his company is able to use unique metrics to help this corner of advertising grow. Gaming provides a target audience for Samsung in age […]

 

Horizon Media’s Dobarro: To Grow, Brands Need to Be Speaking to Multicultural Segments

Karina Dobarro, svp of multicultural and brand strategy at Horizon Media, sees music as a critical avenue to reaching the diverse audiences that clients want to connect with. In working with music video platform Vevo, Horizon Media is carving out a strategy to engage with multicultural customers when they’re most engaged. “Vevo is reflective of […]

 

OpenSlate’s Foyle: Audience and Content Impact Measurement Is a ‘Utopia’ for Clients

OpenSlate launched eight years ago to measure content as people began watching more than just linear TV. The goal was to translate nature and quality to advertisers and marketers in an unfamiliar content landscape – specifically on YouTube and Facebook, where brand safety has been an issue. At the end of last year, Nielsen took […]

 
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