Aetna’s Edelman: A Multicultural Approach to Employee Training Makes Better Marketers

ORLANDO – How do you extend your message to as many different populations as possible all while remaining authentic to both your mission and to the cultures you are aiming to reach? According to Aetna CMO David Edelman, the first step is to hold up the mirror to your own company. “We’ve launched a pretty […]

 

Fox’s Callahan: OpenAP Will Add Value For All Participating Parties

As the TV landscape is changing, there are certain things that stay the same. For Fox, that constant has been the habit of watching sports live, which has given the network the ability to engage an audience of millions during appointment viewing, an increasing rarity in programming. “It’s designed to be watched live, it draws […]

 

Get to Know the Evolving World of Data and Privacy: 4A’s Marla Kaplowitz

ORLANDO – Getting a better understanding of privacy and data will help protect agencies. In an interview with Beet.TV at the ANA Masters of Marketing Conference, Marla Kaplowitz, president and CEO of the 4A’s, says it will also help agencies connect with consumers. “It’s not just data for data’s sake,” says Kaplowitz. “It’s about understanding […]

 

Streaming Is in the Age of Acceleration: Pluto TV’s Morganstern

The key to Pluto TV’s value proposition lies with its 18 million monthly viewers who spend 185 minutes per session. These are cord cutters and cord nevers, says Harold Morganstern, svp and head of national sales at Pluto TV, and the service is able to give clients access to these customers that they might not […]

 

Entercom’s Lagana: There’s an Audio Renaissance and Brands Are All In

Entercom’s acquisition strategy is solidifying its position as a leading force in podcasting and podcast advertising. Having acquired Cadence 13, a podcast network, and Pineapple Studios, which specializes in both original and branded content, Entercom is riding the “renaissance in the audio space,” according to Ken Lagana, evp of digital sales and strategy at Entercom. […]

 

Dunkin’s Weisman: Constant Innovation Is Key to Survival

ORLANDO – To Tony Weisman, the CMO of Dunkin’, paranoia is necessary for brands’ survival. “If we keep serving the same product to the same consumers in the same way, over time, we’re going to go the way of a lot of other retail brands in recent years,” Weisman told Beet.TV in an interview at […]

 

Triad to Help Brands Build Shopper Marketing Strategies Via New Unit

ORLANDO – Triad plans to launch a new solution designed to help brands navigate the complex commerce environment, according to David Haase, the company’s global chief development officer. Under the umbrella name The Market are tools to help brands create marketing strategies and execution strategies across shopper marketing, national media and e-commerce sites. “All to […]

 

SAP’s Tillman: Marketers Need to Work to Build Better Data Sources

ORLANDO – SAP global CMO Alicia Tillman believes siloed data is holding the industry back. She’s working to solve it. A year ago, SAP joined forces with Microsoft and Adobe to launch the Open Data Initiative, a strategy that unites the data systems across the three companies to improve customer experiences for companies that operate […]

 

GroupM’s New Majority Ready Initiative Aims to Prepare Media for More Diverse Audiences

GroupM is spearheading a new initiative to help media companies prepare for and understand America’s new audience groups and demographics as the country becomes more diverse. Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US. “Multicultural” […]

 

It’s About Mattering to Consumers, Not Marketing to Consumers: Mondelez’s Williams

ORLANDO – When recruiting new hires, Katie Williams, vp of marketing at Mondelez, likes to share the company’s values: loving Mondelez consumers and brands, growing every day and doing what’s right. The goal is to underscore that employees will work on the iconic brands owned by Mondelez, including Oreo, Sour Patch Kids and Chips Ahoy […]

 

Pearle Vision CMO Zarkin: Marketing Can’t Be Everything to Everybody

ORLANDO – For Pearle Vision vp and CMO Doug Zarkin, a successful marketing strategy has to involve sacrifice. “Marketing can’t be everything to everybody,” Zarkin told Beet.TV in an interview at the CMO Growth Council. “It forces brands to be rigorous and disciplined in terms of what we stand for. We could talk about a […]

 

Employees Want to Work for Companies Driving Change: Citi’s Breithaupt

ORLANDO  – In an interview with Beet.TV at the 2019 Global CMO Growth Summit, Global Consumer CMO of Citi, Jennifer Breithaupt, lent insight on the company’s approach to employee engagement and advertising investment. In discussing causes that are meaningful to the brand, Breithaupt says that the commitment must be felt top-down from the whole organization. […]

 

CMOs Need to Be Change Agents: American Express’ Rutledge

ORLANDO – In an interview with Beet.TV at the 2019 Global CMO Growth Summit, American Express CMO Elizabeth Rutledge provided insight into the ways that marketing has, and has not, evolved in recent years. While new breakthroughs in data and technology have brought new capabilities to marketing, including personalized messaging, Rutledge says “the customer has, […]

 

The Best Way to Deal With Disruption Is to Lead It: P&G’s Pritchard

ORLANDO  – Ahead of his panel during the 2019 Global CMO Growth Summit, P&G chief brand officer and co-chair of the ANA Marc Pritchard spoke to Beet.TV to give an overview of his outlook on the industry. It starts with disruption. “Everyone’s being disrupted,” says Pritchard. The only way to deal with disruption is to […]

 

Nelson: With Roundel, Disney Can Better Meet Brands’ Demands

ORLANDO – Disney’s deal with Roundel, from Disney’s perspective, is a play to help brands optimize and measure the effectiveness of their own campaigns. According to Disney Advertising Sales svp of cross portfolio solutions Laura Nelson, in conversation with Beet.TV at the annual ANA Masters of Marketing Conference, Disney caught on to just how powerful […]

 

Our Environment Is Naturally Data Rich: GSTV’s McCaffrey

GSTV, formerly Gas Station TV, has a valuable piece of customer insight to share with brands. When people fill up their tanks, they tend to spend more money overall that same day, making them a prime audience for advertisements and content. GSTV is a national video platform, running in more than 200 markets with 93 […]

 

Ad-Supported Content on OTT Is TV Done Better: Vudu’s Blanksteen

Walmart’s video streaming arm, Vudu, is flexing its shopper marketing data to better match advertisers with its video audience. According to Vudu vp Scott Blanksteen, it’s what brings “power to the platform.” Shopper marketing data from Walmart – which includes customer purchasing and behavior data around habits like who buys Coke and who shops for […]

 

P&G’s Pritchard Wants to Eliminate Toxic Content From Advertising in 3 Years

ORLANDO – P&G’s Marc Pritchard has goals for himself, for the Association of National Advertisers and for the Global Alliance for Responsible Media, a committee comprised of 27 participating brands, five agencies and major platforms that launched out of Cannes Lions in June. In three years, the group aims to eliminate toxic content completely from […]

 

Brand Safety and Customer Trust Are Key to Good Advertising: Verizon Media’s Lucas

Verizon Media’s data strategy is built on customer trust. The company, which owns media titles including Yahoo News, Yahoo Sports, Huffpost, TechCrunch and Engadget, has content at scale second only to Google and ahead of Facebook, according to Jeff Lucas, Verizon Media’s head of North American sales and global client solutions. That positions it between […]

 

The Tipping Point Has Happened for Linear TV: Tubi’s Rotblat

Tubi doesn’t just see itself surviving the streaming wars, it sees itself winning. Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the […]

 
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