TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’

VIA BEETCAM– The digitization of the world has sped up across the board as a result of coronavirus. In an interview via BeetCam, Matt Spiegel, EVP of Marketing Solutions and head of media vertical at TransUnion explained how this rapid learning curve will have longer effects. Ad tech has been on the front end of […]

 

Acxiom’s Baudino: Companies Need to Prioritize People-Based Marketing

SAN FRANCISCO– Data is more relevant than ever, and clients and partners are becoming more educated about it. Because of this, they’re able to ideate much more effectively. In an interview with Beet.TV’s Jon Watts, John Baudino, gvp of publisher and platform partnerships for Acxiom, explains that as the ecosystem changes, by sticking with the […]

 

eBay’s Scott Kelliher: Flexibility, Not Standardization, Is Key to Success

SAN FRANCISCO– Contextual targeting has become increasingly part of the industry conversation now that the cookie is going away. In an interview with Beet.TV’s Jon Watts, Scott Kelliher, head of brand advertising and partnerships at eBay, explains how contextual has been a part of his company’s strategy for some time now. There are a number […]

 

Helping the Neediest: Jay Sears is Aligning the Ad Tech Industry to Build Schools in Underdeveloped Communities Globally

Team Dayā is a foundation that raises money to build schools in underdeveloped communities in other countries. In an interview with Beet.TV, Team Dayā’s founder and veteran ad tech executive Jay Sears gave a bit of history behind the company and explained how folks in the advertising and technology industries can help. Team Dayā started […]

 

Digiday’s Morrissey: In a Crisis, Advertisers Should Think About Actions, Not Words

VIA BEETCAM– As the editor in chief of Digiday and president of Digiday Media, Brian Morrissey is at the forefront of how a media company is adapting to the disruptions caused by the coronavirus pandemic, and overseeing coverage of how industries like advertising are adjusting. “This is a massive story – it’s touching every single […]

 

EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel

There’s currently great potential to evolve and enhance linear TV measurement in a way that could b currency-grade. In a Beet.TV townhall interview with Ashley J. Swartz, CEO and founder of Furious Corp, Scott Grunther, CRO of EDO, explained how defining impact and reaching scale are important steps. Grunther says that EDO is focused on […]

 

NCSolutions’ Brothers: ‘The Right Buyer Is Worth the Added CPM’

The ad industry is heading away from mass reach to smarter reach, says NCSolutions’ CRO Lance Brothers. In a townhall interview with Jon Watts at February’s Beet Retreat in San Juan, Brothers explained how his company is helping advertisers and ad sellers navigate the shift. It starts with helping the industry understand what attribution means […]

 

Simulmedia’s Morgan: We Must Look Beyond Tentpole Events to Reimagine Advertising

VIA BEETCAM– How do we reallocate advertising money when major tentpole events are taken out of the buying schedule? In a BeetCam interview, Dave Morgan, CEO and founder of Simulmedia, explains that it’s going to take a massive industry shift to move away from a calendar that relies on live events. The macro change that […]

 

Nielsen’s Bradbury: Consumption Won’t Trail Off Due to Coronavirus, but It Will Change

VIA BEETCAM– As people stay at home due to the coronavirus pandemic, data is showing an increase in media consumption across all platforms. This may come as no surprise, but in a BeetCam interview, Peter Bradbury, chief commercial officer of Nielsen Global Media US, provided greater detail around exactly how much of an increase there […]

 

Forrester’s Jim Nail: TV Is About to ‘Move Into a Whole Different World’

SAN FRANCISCO– As an industry, TV is still feeling its way towards the large-scale use of outcome-based measurements. In an interview with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Jim Nail, principal analyst at Forrester Research, explained that companies are starting to get a handle on it, but there’s still a long way to go. […]

 

Ashley J. Swartz: ‘Work at a Distance, Yet Connect in a Meaningful Way’

VIA BEETCAM– The media industry is reimagining what it looks like going forward given the Coronavirus pandemic. In an interview via BeetCam, Ashley J. Swartz, CEO and founder of Furious Corp., discussed some of the upsides and challenges involved with shifting the industry to working from home. There are no longer tools in the arsenal […]

 

ZEFR’s Greenspan: We Want to Give Control Back to Brands

SAN FRANCISCO– When thinking about contextual advertising, ZEFR thinks about how brands can align with specific types of content that make sense based on their specific preferences. In an interview with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Jeremy Greenspan, svp and head of programmatic Sales at ZEFR, explained how the conversation around contextual has […]

 

Digitas’ Liane Nadeau: Death of the Cookie Is ‘the Symptom, Not the Illness’

SAN FRANCISCO– As the third-party cookie is phased out, the industry must rethink its approach around all media types. In an interview with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Liane Nadeau, head of programmatic at Digitas North America, described how this is especially true for figuring out how programmatic fits into the landscape. There’s […]

 

Luma’s Terry Kawaja: ‘There’s a Lot at Stake’ in the Streaming Wars

SAN FRANCISCO– Data is an ecosystem, and maintaining that ecosystem is paramount to the health of the industry, says Luma CEO Terry Kawaja. Speaking with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Kawaja says that LiveRamp’s partnerships-driven business helps the industry to function. “Everyone either contributes data, utilizes data or applies data in a cooperative […]

 

TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’

SAN FRANCISCO– Accuracy is everything when it comes to consumer data. In an interview with Beet.TV, David Oliveira, vp of media vertical partnerships at TransUnion explored how their precise date has given them a tremendous advantage in addressability. TransUnion aims to develop solutions for the connected consumer in mind. They have a comprehensive and accurate […]

 

LiveRamp’s Travis Clinger: ‘We Have an Opportunity to Transform the Industry’

SAN FRANCISCO– Addressability boils down to how a marketer engages with a consumer. But what does it mean to drive a meaningful consumer journey? In an interview with Beet.TV’s Jon Watts, Travis Clinger, vp of global strategy and partnerships at LiveRamp described how his company is aiming to drive this. For LiveRamp, crafting this engagement […]

 

NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation

SAN JUAN, PR– Consumer behavior is changing, even if just by virtue of access. In a keynote interview with Joanna O’Connell, vp and principal analyst at Forrester at the Beet Retreat in San Juan, Dominick Vangeli, vp of advanced advertising products for NBCU, discussed some of the ways that his company is dealing with this […]

 

Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up

SAN JUAN, PR– With all of the different sources of data informing the TV industry, fragmentation is a natural consequence. In a town hall interview with Beet.TV’s Jon Watts at the Beet Retreat in San Juan, Lisa Giacosa, global md of data and analytics for Spark Foundry, explained how some collaboration is necessary in order […]

 

Simpli.fi’s Sareyko: Educating Clients Improves Confidence and Business

SAN JUAN, PR– Simpli.fi, a programmatic advertising and DSP platform launched 10 years ago, has been building trust with local media as it helps lead it into the new ways of the market. “With change, there’s a lot of education,” says Sandra Sareyko, the vp of platform sales, advanced TV and addressable at Simpli.fi, during […]

 

Omnicom’s Steuer: The Industry Needs Standardization of Measurement

SAN JUAN, PR– In a landscape that values data, measurement, ROI, and other affirming selling points, why is it so hard to navigate? In a town hall with Ashley J. Swartz, CEO and founder of Furious Corp. at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group, explored how […]

 
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