SAN JUAN. PR – As leaders in advertising management, WideOrbit has a robust marketplace of their own. In an interview with Beet.TV at the Beet Retreat in San Juan, Eric Mathewson, CEO of WideOrbit, discussed the importance of having a robust inventory.
Having started 20 years ago, WideOrbit has attached approximately $20 billion into the marketplace by aggregating a comprehensive inventory from across the industry.
“If you are a buy-side advertiser, agency or direct-to-consumer marketer,” Mathewson said. “You can come onto our platform and buy directly TV and radio ad inventory.”
This library on their platform includes 93% of TV stations in the U.S., a third of cable networks, half of radio, 75% of sports networks, Univision and Telemundo which makes up almost all of U.S. Hispanic, five out of five owned and operated station groups, all equating to a vast collection of premium audio and video.
With all of this content, Mathewson also emphasizes the importance of making the transactional process a lot easier. WideOrbit has worked to make this even more efficient on their platform.
“We continue to grow share in our marketplace, and more advertisers are opting to work on our platform to more efficiently transact sell-side TV and radio ad inventory.”
This video was produced at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi. For more videos from the series, please visit this landing page.