Mindshare’s Malmad on Emerging Media Opportunities in Wearables

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That’s why agencies such as Mindshare are devoting significant resources to this emerging market, via partnerships with companies like Apple as well as through internal research. “We are looking at how consumers are receptive to messages on wearables, […]

 

Cablevision Finds Success with Census-Level, Impression-Based Ads

Addressable advertising can yield huge new opportunities in TV with “impression-based selling,” says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV. The cable operator has been selling ads with this type of census-level data for the last 18 months, using the access it has to every single channel tune-in in real time […]

 

To Find Success, “Embrace Failure,” Laura Desmond Urges

CHICAGO — Embrace failure. It’s often possible to learn more from mistakes and pitfalls than from victories. That’s the advice of Laura Desmond, CEO of Starcom MediaVest Group in this deep-dive interview with Beet.TV about her strategy and approach to her career in the advertising business over the last few decades. “I’ve learned more from failure than […]

 

Women’s Lifestyle Destination Focuses on Mobile, Video and Data

Women’s lifestyle digital content company PureWow is aiming to expand deeply into video, as well bolster its work in mobile this year, says Ryan Harwood, CEO of PureWow, in this interview with Beet.TV. Thanks to a recent venture round, PureWow is investing in its mobile infrastructure as well as video content and data science. With […]

 

Susan Lyne on Consumer Behavior, Women in Business, & Magazines

Watch the consumer. Always keep an eye on how she is changing. That’s the advice on how to thrive and survive in the media business from a veteran and a luminary who has shepherded TV networks, designer goods e-commerce sites and now a venture fund. “I am always struck by how much has changed, not just […]

 

Koplovitz on Infinite Possibilities of Worldwide Digital Access

Consumer habits have become the biggest driver of change in the media business and in enterprise too, says Kay Koplovitz, Chairman and co-founder of Springboard Enterprises in an interview with Beet.TV. The prevalence of mobile and digital devices and their growth worldwide is leading media and corporations to shift how they run their businesses. “Consumer habits have taken over […]

 

Digital First Content Companies Primed for Programmatic TV, SMG’s Delaney

Digital-first content companies such as Netflix, Hulu and AOL are well-positioned for the transition to addressable buying in TV, says SMG programmatic SVP Mac Delaney in an interview with Beet.TV. The recent Digital Content New Fronts mark a transition point in the shift to programmatic buying in TV. “We have jumped over a significant hill, and it […]

 

Building a Brand Depends on eCommerce, Razorfish’s Denton

The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the consumer feel special as […]

 

Ogilvy’s Shelly Lazarus on Long-Term Career Success

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that’s a reality and presents an enormous opportunity for the industry and those leading the digital charge. “When I was working in direct marketing we used to […]

 

Adobe Ups Speed for Primetime; Boosts OTT

LAS VEGAS — As the over-the-top business grows quickly, Adobe has added additional delivery tools to improve speed and reliability, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV. That includes higher speed video starts, which means videos are launching four times faster. “We want to make sure consumers can engage with […]

 

Ashley Swartz: Upfronts Alive and Well and Audience-Driven

As the upfronts draw to a close, and TV networks take stock of the annual presentation fest, the role of “audiences” will likely have played a larger role in TV buying, says Ashley J. Swartz, CEO and Founder of Furious Corp. Despite concerns of a flat market, there is still money flowing in. “There is […]

 

Video Viewing Analytics Drives Ad Buys and Consumer Insights

LAS VEGAS — Analytics on consumption and delivery of video across a content distribution network can help inform ad buys, ensure safe travel of video, and prevent fraud, says Michael Fay, VP Product Management and Operations at Akamai in an interview with Beet.TV. “Whether linear or OTT or file-based, analytics are important. You need analytics for trouble shooting and for quality […]

 

UM Doubles Down on Programmatic and Strategic

While UM has been involved in programmatic buying for nearly five years, it’s recently begun investing in a slate of technology to bolster its work in this area, says David Cohen, Chief Investment Officer at UM. Specifically, UM has created a “single-source view” across screens. “As usage has grown from PC and TV to over-the-top to […]

 

TV Everywhere Grows Rapidly via Over-The-Top, Adobe’s Helfand

LAS VEGAS — Over-the-top devices are the fastest growing screens for watching content across platforms, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV. “[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you want,” he says. Adobe Primetime saw a 350% growth in the use […]

 

OTT Delivery on Cusp of Expansion, IDC Analyst

LAS VEGAS — Over-the-top services represent the next phase of distribution for traditional pay TV programming, says Greg Ireland, Research Director in the Multiscreen Video Program at IDC, in this video interview with Beet.TV. In turn, this shift will drive new ad experiences. “Where we are now with more mature over-the-top services is there are […]

 

Media Agencies Need to Change: Nielsen’s David Hohman

The business model for media agencies needs to change, says David Hohman, Nielsen’s agency solutions EVP in an interview with Beet.TV. Many agencies still operate according to an old-school billable hours model, but as tech companies and platform vendors bring new services to the marketing and advertising world, media agencies are going to need to evolve faster, […]

 

Video Services March Towards Personalization, Verizon’s Middleton

LAS VEGAS — Video services are becoming increasingly personalized as they veer closer to customized models, says Ted Middleton, Chief Product Officer at Verizon Digital Media Services, in an interview with Beet.TV. That trend is similar to what drove the shifts in the music industry in the last several years. Consumers don’t want to subscribe to channels […]

 

Programmatic Buying Moves Closer to TV, Brings More Digital Dollars, Invision’s Marshall

One of the biggest challenges in selling video in a package across both TV and digital screens has been the use of different metrics, but that’s poised to change with audience buying strategies, says Steve Marshall, CEO of multi-platform advertising sales software firm Invision, in an interview with Beet.TV. As the TV industry begins to integrate capabilities […]

 

Long-Form Digital Viewing Goes Mainstream, Yahoo Says

Long-form video viewing on digital devices has achieved ubiquity, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. More than 90% of consumers in all age groups from 13 to 54 now watch long-form video on digital devices, according to a study of online consumers conducted in the fall by search […]

 

Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman

As programmatic buying starts to take root in TV, industry players are finding benefits both in efficiency in the buy as well as in the outcome, says Dan Ackerman, Senior VP of ONE by AOL, in an interview with Beet.TV about the future of TV advertising. “We are seeing the benefits for programmatic on TV […]

 
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