AUSTIN — One of the biggest changes in the advertising business in recent years has been the drive towards more partnership between a range of players, says Nancy Hill, President and CEO of the 4A’s in this interview with Beet.TV.

“We are seeing partnerships across agencies, across ad tech, tech vendors, with clients, with media platforms,” she says. At the recent 4As event in Austin, the association gave out “Partner Awards” for the first time to honor this new spirt of collaboration that has become vital in the advertising business today.

While this type of teamwork is helping to yield success in ad campaigns, the industry as a whole still needs to work better to nurture and find young talent, Hill adds. More effort needs to be made to draw young people to advertising as a career option, she tells us.

Hill was interviewed by Beet.TV at the 4As’ (American Association of Advertising Agencies) Transformation 2015 event in Austin, Texas. Our coverage is sponsored by Videology.  Please find more coverage from the conference here.

 

4A's Transformation 2015 presented by Videology