Andy Plesser

As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Starcom, in this interview with Beet.TV.  In this video interview, she discusses the evolution of real-time marketing, branded entertainment and the growth of the digital video marketplace. We spoke at the […]

Videology, the video advertising technology platform, which has been developed and deployed primarily for advertisers and marketers who are on the “buy” side of the programmatic marketplace, is expanding its publishers with a new product called Revenue Engine. Yesterday at the OMMA Video conference, we spoke with Todd Bender, VP of Product Supply at Videology […]

COLOGNE – With the advent of  global media platforms Twitter, Facebook, Yahoo, Google, the advertising industry has gone global — and this transformation is having a profound impact on the  agency business.  He calls it a “huge issue.” That is one of the takeaways of Michael Learmonth, Deputy Managing Editor of Advertising Age of the […]

Xaxis, the fast-growing programmatic media buying unit of WPP’s GroupM media holding company, has launched Xaxis TV, a new product for TV planners  that provides “broadcast like quality” to online planning as Brian Gleason, Managing Director of Xaxis North America, explains in this video interview. We spoke with Gleason last week at the Beet.TV leadership […]

NDN, the Atlanta-based syndicator of video news clips for both  big news organizations and local broadcasters in the United States, has  been ranked by comScore as the fourth biggest video site in the U.S. behind Facebook, AOL and YouTube. The company, which sells and shares ad revenue with content creators and the sites where the […]

COLOGNE  — Marketing decision are becomingly increasingly technology driven and that creates challenges for companies who have long relied on the role of marketing executives, says Michael Kassan, CEO of the U.S. media advisory firm  Medialink, in this interview with Ashley J. Swartz for Beet.TV We spoke with him last week at the AOL booth […]

Adapt.tv, the online video advertising platform, served one billion minutes of video ads in August,  more than three times as many as Google, comsCore reported late Friday in its summary of U.S. video sites and video ad platforms for August. In the rankings, Adapt.tv pulled past BrightRoll  to serve the second highest number of  video […]

COLOGNE – The takeaway from  this year’s DMEXCO conference was about automation — and technology advancement around advertising, reports Beet.TV’s Ashley Swartz in the second-day round up of the show. She says that while technology is making progress, their was very little discussion about the creative. She wonders when the schism between technology and creativity […]

COLOGNE – DMEXCO,  the two-day ad tech and media conference, had  a record 26,000 attendees, says Christian Muche, co-founder of the conference in this interview with Ashley Swartz for Beet.TV In the video, Muche details the development of DMEXCO and an update on this year’s event which attracted advertising agencies, adtech companies, publishers and an […]

COLOGNE – While the automation of  buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding is still some months away, says Jana Eisenstein, Director of Publishers Services at Videology, the U.S. video adtech firm. In this interview with Ashley Swartz, the London-based executive gives provides an overview […]

COLOGNE –  DMEXCO, a two-day conference here, is the world’s biggest adtech industry gathering, with a thousand exhibitors and 24,000 attendees.  Virtually all the major  ad agencies, trading desks and technology providers are here, reports Ashley Swartz, founder of the New York-based consultancy Furious Minds and a regular contributor to Beet.TV Swartz outlines a number […]

SAN FRANCISCO – Snappy TV, a small San Francisco-based start-up that ingests live events and allows publishers and advertisers  to immediately edit and publish them to Twitter, is working with Heineken as the sponsor of thousands of video highlights that have been published on Twitter during the U.S. Open On Thursday, we spoke with Snappy […]

Vimeo, the video publishing platform which is widely embraced by filmmakers  as a showcase for projects,  will pay filmmakers use the site to debut their final work, Kerry Trainer, CEO of Vimeo tells Janko Roettgers  of GigaOm.   He says that that the portal is paying $10,000 to debut films. Last year year we sat down […]

Blip, the New York-based portal/distributor of web original lifestyle and entertainment video  programming  for the Web, has agreed to be  acquired by Makers Studio, the Los Angeles-based web original producer, according to a report by Peter Kafka in AllThingD. Kafka says that CEO Kelly Day is to leave the company when the deal closes in […]

Ad giant Interpublic is teaming with big broadcasters and cable operators  in an effort to automate television and radio buys, reports Suzanne Vranica in the Wall Street Journal. It’s part of company wide initiative to automate media buying by managing data, more efficiently matching content and viewers. In June in Cannes, we interviewed IPG Mediabrands […]

VICE, the fast-growing edgy news/entertainment/lifestyle video producer and syndicator of Web original video has taken a $70 million investment from 20th Century Fox which puts the valuation of the Brooklyn-based company at a whopping $1.4 billion, according to a report in the Financial Times. The FT expects a deal to be announced today, Monday. In […]

Most of the $240 billion marketplace for TV advertising will be sold programatically and most of  it will sold via technology platforms like Adap.tv, says Amir Ashkenazi, founder and CEO of Adap.tv, in this interview with Beet.TV We spoke with him late this afternoon in the company’s New York offices. Earlier today, AOL announced it […]

Today, AOL announced its biggest acquisition of the Tim Armstrong era with a $405 deal for video advertising technology firm Adap.tv.  Last year, we caught up with founder and CEO Amir Ashkenazi for this overview on the changing landscape of video advertising and the role of his company. Ashkenazi’s previous start-up, Shopping.com was sold to […]

NowThis News, a New York-based video news start-up, has launched a channel on Instagram, the company announced today.    The year-0ld company, which creates and distributes short video news updates on current news, is thought to be the first news organization to use Instagram to distribute video clips. The Instagram clips are limited to 15 seconds […]

Seeking to expand the scope of its international news gathering, NBCNews has  with Global Post, the Boston-based organization which covers news around the world with a network of freelance writers, photographers and videographers, both companies announced today.   Global Post syndicates its content to various news organizations and surfaces its reports on its own site. The […]