Ad giant Interpublic is teaming with big broadcasters and cable operators  in an effort to automate television and radio buys, reports Suzanne Vranica in the Wall Street Journal.

It’s part of company wide initiative to automate media buying by managing data, more efficiently matching content and viewers.

In June in Cannes, we interviewed IPG Mediabrands CEO Matt Seiler on efforts towards programmatic buying  as well as the company’s move to a “pay for performance” business model.  We have republished that interview here