COLOGNE – DMEXCO, a two-day conference here, is the world’s biggest adtech industry gathering, with a thousand exhibitors and 24,000 attendees. Virtually all the major ad agencies, trading desks and technology providers are here, reports Ashley Swartz, founder of the New York-based consultancy Furious Minds and a regular contributor to Beet.TV
Swartz outlines a number of the themes at the show which includes the rise of programmatic media buying and challenges that brings to the creative process.
She is reporting extensively on the show for Beet.TV
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Thanks to AOL and Videology for sponsoring our coverage of this essential show.