Andy Plesser

Brightcove, a leading provide of video platform and cloud services, has made a significant move intp the digital video ad sector with a $49 million acquisition of Unicorn Media, the company announced today. Unicorn manages ad insertion into live and VOD digital video. Here is the take on the acquisition by Brightcove CEO David Mendels, […]

Storyful, the Dublin-based start-up that verifies and manages UGC news video for many major news organizations, has been sold to News Corp for $25 million, the company announced today.  Earlier this year we spoke with Storyful Executive Editor David Clinch about the business and it’s growing operations.  We are republishing that video today.  

SAN FRANCISCO, Calif – EngineHere, an online education platform for learning code, has gone live. Positioned between low cost (or free) MOOCs and immersive, high-priced developer bootcamps, the San Francisco start-up is offering introductory and intermediate level programming and web development courses with an emphasis on live mentorship. Founder Benjamin Plesser says that, while the […]

The newly released report by FreeWheel on digital video consumption and advertising represents something of a watershed moment for TV Everywhere, explains Ashley J. Swartz in this analysis for Beet.TV.  The report also points to the growth of advertising across digital properties. Here is our video interview with FreeWheel’s Brian Dutt who gives his take […]

Newsy, a  creator of short video segments, pulled from various news sources, which are then voiced, produced and syndicated across the Web, has been purchased by E.W.Scripps for $35 million, the companies announced.    In March of 2011, we interviewed founder and CEO Jim Spencer who explained the platform.  We have republished that interview today.

Simulmedia, a New York based, video advertising technology platform, has raised $25 million in a D venture round, the company announced today.  In June at Cannes Lions, we interviewed founder and CEO Dave Morgan about the company.  We have republished that interview here.  For more on today’s news, please read this article by Peter Kafka […]

Computer giant Lenovo has selected  video ad tech provider TubeMogul to manage its global programmatic media operations, the companies announced today.   It is an expansion of an existing relationship.  In October, we spoke with Gary Milner, director of global digital marketing at Lenovo, about the opportunities around programmatic.  We interviewed him at a TubeMogul client […]

Videos on The New York Times have been watched a record 12 million times by some three million “unique” viewers in October, according to data provided to Beet.TV by comScore, denoting a 12 month rise of nearly 100 percent. Seeking to increase that number, both on the site and off , by scaling production and […]

Vimeo, the video sharing site known mostly for its use by creative professionals, now has 400,000 paying subscribers and has booked b out $40 million in revenue over the past twelve months, parent company IAC said yesterday.   It was the first time the company has broken out financials for its video unit. The company has […]

LONDON –  We are here for our programmatic video advertising summit presented today by Videology and hosted by Xaxis at the London headquarters of GroupM.   We will explore the changing world of video programmatic in Europe with ad agency executives, publishers and analysts.  Among the executives presenting will be Caspar Schlickum is Managing Director of […]

The concept of “platform agnosticism,” the notion that legacy media companies must have their content on all digital outlets is “completely wrong,” says NBC News Chief Digital Officer Vivian Schiller in this session excerpt from the the Beet.TV executive retreat in Vieques, Puerto Rico, in January 2012. Schiller will leave NBC News in January to […]

With its financials for Q3 released yesterday, beating analysts targets,  and a stock price that is up some 50 percent this year, the influential finance blog Seeking Alpha declares in this story, ” Brightcove: a Very Bright Picture Indeed.” Last month the IBC Show in Amsterdam, we interviewed Brightcove CEO David Mendels about the company […]

NAPA, CA –  As brands engage in buying video in an automated, programmatic marketplace, it  is essential brands and publishers are properly aligned, explains Cheryl Stump, Director of Video at VivaKi’s Audience on Demand unit, in this interview with Beet.TV “Content is king,” and getting the match-up right  is an essential part of the agency’s […]

NAPA, CA – -With many young consumers not watching 30 second TV spots, Lenovo is experimenting with the creation of 7-second Vines to build awareness for the company’s October 30 announcement which is speculated to be a new line of tablets.   The Vines, published on the computer maker’s YouTube channel,  have been created by Lenovo’s […]

NAPA, CA – With an increasing numbers of brands  eyeing tools to manage programmatic media buying in-house, industry analyst Joanna O’Connell cautions them about the perils.   While she sees data management going to in-house, the actual execution of the buying will likely remain done by ad agencies and other tech vendors, she says in this […]

AOL has tapped Brightcove’s cloud services to managing transcoding for AOL videos, meeting a demand for immediate files in multiple file formats, Brightcove announced today. The encoding capabilities at Brightcove has come via last year’s acquisition of San Francisco-based Zencoder.   Last year at IBC in Amsterdam we spoke Zencoder c0-founder of John Dahl about the […]

In the monthly rankings of the biggest U.S. video advertising sites, AOL has for the first time passed perennial winner Google (YouTube) as a result of AOL’s acquisition of video ad tech company Adap.tv, comsCore announced today with the September results.  comsCore consolidated AOL and Adap.tv numbers for the first time. AOL registers 3.7 billion […]

NAPA, CA – One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees via Nielsen’s Online Campaign Ratings (OCR), says Brett Wilson, CEO of video ad tech company TubeMobul in this interview with Beet.TV commentator Ashley Swartz. Over the past 12 months, audience guarantees […]

SundaySky, company that allows brands to customize videos to target consumers in real-time, has raised a $20 million venture round from Comcast Ventures, the company announced today.  We have republished an interview with Jim Dicso, President and Chief Revenue officer, who explains the company’s offering.  

Waywire, the video curation site known for its association with Newark Mayor Cory Booker, has been sold to Magnify, a New York-based digital video company, according to a report by Peter Kafka in AllThingsD Earlier this year at SXSW, we spoke Magnify CEO and founder Steve Rosenbaum about the evolution of the company and its […]