Xaxis, the fast-growing programmatic media buying unit of WPP’s GroupM media holding company, has launched Xaxis TV, a new product for TV planners  that provides “broadcast like quality” to online planning as Brian Gleason, Managing Director of Xaxis North America, explains in this video interview.

We spoke with Gleason last week at the Beet.TV leadership summit about premium programmatic buying for publishers.

 

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