COLOGNE – With the advent of  global media platforms Twitter, Facebook, Yahoo, Google, the advertising industry has gone global — and this transformation is having a profound impact on the  agency business.  He calls it a “huge issue.” That is one of the takeaways of Michael Learmonth, Deputy Managing Editor of Advertising Age of the DMEXCO conference in this interview with Beet.TV

While the global platforms are emerging, there remains a enormous differences in operating in various markets.  Interviewing him at show was Ashley J. Swartz, a Beet.TV contributor.