COLOGNE — Marketing decision are becomingly increasingly technology driven and that creates challenges for companies who have long relied on the role of marketing executives, says Michael Kassan, CEO of the U.S. media advisory firm Medialink, in this interview with Ashley J. Swartz for Beet.TV
We spoke with him last week at the AOL booth at the DMEXCO conference.
It was one of the pioneers of satellite-delivered television. Now DirecTV is carving a role for itself as a provider of streaming TV shows and advertising. In this video interview with Beet.TV, Matt Van Houten, SVP, Product & Business Development, DirecTV Video Advertising, explains what is coming next. Addressable OG DirecTV has been offering ad […]
NEW YORK – Technology developers that are creating the infrastructure for digital television are finding ways for their platforms to work together. Darren Sherriff, vice president of advertising technology solutions at Fox Corporation, would like to see similar collaboration with companies that help to measure viewership of programming and advertising. “We’re starting to see a […]
In the last few years, “identity graph” technology has emerged to help advertisers tackle the problem of conceptualizing a single consumer across multiple devices. For many in connected TV, the focus has settled on household-level identity data. But, in this video interview with Beet.TV, Scott McKinley, CEO of ad-tech firm Truthset, says today’s data isn’t […]
NEW YORK – Investments in advertising technology will help marketers and media companies become better at reaching audiences more effectively, says Sean Cunningham, president and chief executive of trade group VAB. These investments will be evident, even if the timeline is slower than some people expect. “My members are investing in dozens of enabling companies […]
As much as connected TV (CTV) gives advertisers new opportunities to reach viewers, lack of control in some platforms also risks exposing viewers to too many duplicate ads. It is a problem many companies are trying to tackle. In this video interview with Beet.TV, Tim Vanderhook, CEO, Viant, puts forward his understanding of the problem […]
NEW YORK – OpenAP today introduced a way to unify delivery of all television advertising buys and to support cross-platform measurement of campaigns. The advanced advertising company added programmatic interoperability to OpenID, its unique identifier for linear TV and digital audiences. Integrations with FreeWheel, Magnite and Xandr’s Monetize SSP give media buyers the ability to […]
NEW YORK – The sudden jump in viewership for streaming video sped up a longer-term shift away from linear television. Amid these changes, both channels have a role in helping advertisers to reach consumers most effectively. “There’s a bit of a false narrative in the market at the moment that’s getting pushed in terms of […]
In the latest programmatic move from DISH Media, advertisers can now buy national linear TV inventory through a real-time programmatic system. The move, announced by DISH Media, is in partnership with ad insertion provider SeaChange and sell-side software provider Beachfront. In this video interview with Beet.TV, Marni Rommel, VP, Business Development, Beachfront, explains his vision. […]
It is an expanding universe of TV, but one in which the overall volume of ads may yet be smaller than in the linear generation. As more advertisers pile into the platform, some think software is going to become increasingly key in getting the most out of the tech. In this video interview with Beet.TV, […]
SAN JUAN – While only a category 1 hurricane, the slow-moving Fiona dumped excessive amounts of rain on the island, creating widespread destruction and power and water outages for most of the residents. As things slowly come back, the Boys & Girls Clubs of Puerto Rico are providing essential services, notably hot meals distributed at […]
In a fragmented media world with various mobile viewing options, the best chance at stitching together a single viewer profile is still at home. That is according to the leader of a company helping to do exactly that. In this video interview with Beet.TV, Jason Manningham, CEO, Blockgraph, explains how household data can create identity […]
NEW YORK – Advertisers face a variety of challenges in figuring out the best ways to reach consumers who not only view television programming on several connected devices, but also have more tools to guard their privacy. This fragmented media environment drives a need for a holistic solution for marketers and media buyers. “The biggest […]
It has spent the last few years developing advanced advertising solutions. Now the consortium bringing TV advertising into the future is getting ready to upgrade traditional demographics. In this video interview with Beet.TV, Sean Breedlove, VP, Measurement & Analytics, OpenAP, explains the plan. Accelerate to demos “We are going to accelerate things,” Breedlove says. “We’ve […]
The advertising industry specializes in inspiring people to take action, and where better to start than with its own members? Many younger adults, 18-30, do not participate in one of the most important ways to take action or stand up for issues about which they care: voting. The recently launched Voting MAVEN, which stands for “media […]
Performance marketing platform MNTN has worked to give television advertisers, including brands that had never run TV campaigns, a way to make their efforts more successful. As connected television (CTV) enables brands to reach target audiences on different devices, performance campaigns can be further enhanced. “We’ve found that a lot of our clients — this […]
A variety of studies have shown that people want to see themselves represented in television content and advertising. Technology company Sabio is helping producers of streaming content to monetize their efforts to create programming for diverse audiences. “The only way you can actually have pluralistic viewpoints on media today is to not only certainly incentivize […]
In the latest such acquisition to bolster its ad-tech services, Tremor International has closed the $239 million deal to buy Amobee. Amobee is a major supplier of demand-side platform (DSP) software and a rival to Tremor. In this video interview with Beet.TV, Ofer Druker, CEO, Tremor International, explains how Amobee’s addition will help his company. […]
NEW YORK – Comscore this week said it had struck a deal with Fox Television Stations to provide local TV broadcaster with audience data to support its growth in advanced advertising. Marketers will be able to improve their ad targeting based on more granular consumer data from Comscore. “They [Fox] spent some time really digging […]
If a tree falls in a forest but no-one is around to hear it, did it make a sound? It is a classic philosophical poser that is now being applied to connected TV advertising. In this video interview with Beet.TV, Adam Gerber, executive director of U.S. investment strategy at GroupM, calls on publishers to stop […]
It is a medium which promises the richness of linear TV creative with the targetability and measurement of digital. But connected TV (CTV) still has to solve pieces of the puzzle. In this video interview with Beet.TV, Janelle De Rivera, Director of Product Management, Moat Analytics, Oracle, explains why CTV ad buyers are looking for […]
Marketers are looking for ways to reach consumers through linear and connected television (CTV) without showing the same ads to the same viewers too many times. Advertising automation platform Simpli.fi recently introduced the ability to provide buyers of linear TV advertising with complete incremental reach on CTV. “One of the number one challenges with buying […]