COLOGNE — Marketing decision are becomingly increasingly technology driven and that creates challenges for companies who have long relied on the role of marketing executives, says Michael Kassan, CEO of the U.S. media advisory firm Medialink, in this interview with Ashley J. Swartz for Beet.TV
We spoke with him last week at the AOL booth at the DMEXCO conference.
It may have started out solely on YouTube and may have been cast simply as an online version of MTV, but music video network Vevo has bigger ambitions than that. In this video interview with Beet.TV, the company’s ad sales SVP Jesse Judelmann explains that partnerships with a host of other platforms have given it […]
When OpenAP, a TV industry consortium for making advanced TV targeting more straightforward, announced the addition of CBS to its repertoire last year, it was just the latest addition to a roster that now numbers: Fox ViacomCBS NBC Universal Univision But Ed Davis isn’t stopping there. In this video interview with Beet.TV at Consumer Electronics […]
A new year, a new decade may have only just begun but, for some, minds are already turning to the key point in the US TV ad sales calendar. Upfronts season peaks in May, when video and TV content owners showcase their upcoming repertoire in a bid to secure advance ad buyers from brands and […]
One of the foundational acquisitions for Sir Martin Sorrell’s new S4 Capital group is now working alongside a sibling company to light up opportunities in “dynamic creative optimization” for digital ads. But, in many cases, it has had to help clients build foundational architecture to get there. In December 2018, Sir Martin Sorrel’s new vehicle […]
LAS VEGAS – Ad-tech platform LiveRamp is now helping advertisers to buy campaigns centered on real business outcomes, not marketing proxies, after its earlier acquisition of the vendor Data Plus Math. LiveRamp acquired the company back in July. In this video interview with Beet.TV, Allison Metcalfe, the GM of LiveRamp’s TV offering, explains what new […]
LAS VEGAS– As ACR data becomes more available, how will it lead us to better understand measurement across platforms? In an interview with Beet.TV at CES, Maggie Zhang, executive vice president of video research and insights for Dentsu Aegis Network explored the ways in which OTT and linear are evolving due to these new capabilities. […]
LAS VEGAS – Media agencies have been watching the growth of subscription video-on-demand (SVOD) services with alarm. If more people are paying for ad-free TV, where will brands go to reach audiences? At least the overall growth of connected TV as an overall category is giving them some reassurance. After all, connected TV services provide […]
LAS VEGAS — He created and, for years, ran the world’s largest ad agency holding group, WPP. After he left in 2018 and formed his own, much smaller vehicle, S4 Capital, how does Sir Martin Sorrell read the prospects for the Big Six groups? In this video interview with Beet.TV, Sorrell says: The big groups […]
As more privacy regulations pop up, bringing on restrictions to how companies can use and handle customer information, the key for media will be first-party data, according to Havas Media’s US chief data officer Peter Sedlarcik. First, GDPR altered how European companies could store and track customer data. Now, with the roll out of the […]
At the Consumer Electronics Show (CES), everything on display – whether it is a synthetic burger or a TV ad – is presented as technology. But that is the kind of optimism that is applied to every business sector that finds itself at the mind-expanding show. Whilst at the show in January, Noah Levine, chief revenue […]