Beet TV

In an interview with earlier this month, Vizu CEO Dan Beltramo confirmed what we've been hearing for a while now: Pre-roll is the most effective method of brand advertising online. Period. And he has the numbers to back it up; in a food item campaign Vizu analyzed, pre-roll had six times the brand lift of […]

Peter Kafka, who debuted his daily blog MediaMemo on AllThingsD in October, writes today that the ad recession will last at least another year — making it the longest ad recession since The Depression. Which is, well, depressing. At our marathon filming day at the Mogoulus studio in Soho earlier this month, Peter described the […]

Starting today and for the next two weeks, Beet.TV's 800 videos will feature a 30 second post-roll ad campaign for "Changing the Present," a nonprofit organization that connects consumers with a choice of 1500 charitable gifts.  Earlier this month, I interviewed Executive Creative Director Kevin McKeon of StrawberryFrog, the highly regarded advertising agency responsible for […]

Verizon plans to expand its FiOS and broadband service, which began the first year of its local franchise agreement with New York City in July, to over three million residential units in the city over the next five or six years, Executive Director of Network Operations Chris Levendos says in this interview. Andy was among […]

Playable search engine SeeqPod will introduce a Windows mobile application tomorrow that will bring all the free music on the Internet to mobile phones. Users simply have to search for a song, and if it exists anywhere on the web–legally or illegally–SeeqPod will find it with its crawling and indexing technology.

Joost, which Portfolio previously described as going “from superhero from life support,” is attempting a comeback, CNET’s Caroline McCarthy writes today. Part of its revamping includes its new iPhone application, which I interviewed CEO Mike Volpi about from his London office via Skype earlier this month. I republished the interview here. —Kelsey Blodget, Associate Producer

Advertisers spend seven to eight percent of their budgets online, but only a tiny percentage of that goes toward brand advertising, according to Vizu CEO Dan Beltramo. Many prefer click-through ads because they’re easier to measure, but Vizu has developed a brand lift measurement system called Ad Catalyst to help change that.    "With accountability […]

Google web browser Chrome is leaving beta, Marissa Mayer told Michael Arrington today at the Le Web conference in Paris. I republished my interview with Marissa at TechCrunch50 this summer about Chrome. You can check out TechCrunch’s story here. —Kelsey Blodget, Associate Producer

The search solution Kosmix has raised $20 million in a funding round led by TimeWarner, the company announced today–an impressive feat in today’s economic climate. Andy interviewed Kosmix Co-founder Anand Rajaraman in New York earlier this year, and I republished the interview here.

EveryZing, a leader in video search optimization technology, has landed FoxSports.com on MSN as a client, the company announced today. EveryZing is a part of the new Brightcove Alliance, which you can read more about in our previous post.

Only large publishers with mainstream content–like CNN and Disney–should expect to make significant money from video ad revenue online, according to Benjamin Wayne, CEO of white-label plug-and-play video solution Fliqz. "It really doesn’t get interesting from a revenue perspective unless you can get to 20 or 30 million impressions a month. And when you consider […]

On-demand web video service Joost’s new (and free) iPhone application, launched Monday, streams its entire online library of 45,000-plus videos to users on WiFi networks, according to CEO Mike Volpi. A large portion of the library will be available on 3G within a month: “The technology is basically ready,” he says. Volpi spoke to me […]

Consumers planning to buy a Wii Fit or Blackberry Storm this holiday season should act fast: Those are some of the gadgets that will disappear first this holiday season, according to the great Sold Out Guide on shopping blog Shefinds.com. Last month, I interviewed SheFinds.com founder Michelle Madhok about the Web 3.0 concept behind the […]

Adobe has selected video at network YuMe to help serve advertising into its streaming and downloaded content, YuMe announced today. Andy interviewed Adobe’s Craig Barberich last summer, when the Adobe Media Player originally launched, about inserting adveritising into the Adobe Media Player’s downloadable video. I republished the interview above.

Microsoft has gained exclusive rights to the second season of web series "The Guild," Chris Albrecht at NewTeeVee reports today. The show will be shown across the Xbox, MSN and Zune platforms, but creator Felicia Day, who TV Week’s Daisy Whitney interviewed at SXWV 2008 with Beet, will retain intellectual property rights. So if the […]

As YouTube expands its offering of professionally produced–and advertising-appropriate–videos, its analytics tool YouTube Insight will become increasingly important. YouTube’s Strategic Partner Development Manager Laura Lee explained the value of YouTube Insight for both content creators and marketers at the Beet.TV Online Video Roundtable last month. “That tool I think has been really powerful especially to […]

Global ad network Adconion acquired production studio KTV Digital Media today and officially entered the branded entertainment game, driving home the point that product placement in online video is here to stay. Angel investor Ron Conway called it "the next multi-billion dollar industry" at TechCrunch50 in September, and more and more ad networks are getting […]

The United States is lagging behind many nations in high-speed Internet connectivity, coming in at eighth place with 26 percent of broadband of users on connections greater than 5 Mbps, Akamai’s "State of the Internet" report shows. South Korea has maintained its top position with 58 percent of broadband users surfing on fast connections, and […]

Google has introduced technology to track Flash content, the company announced at the Adobe Max conference today. The new tool, Google Analytics Tracking for Adobe Flash, will allow publishers to see how many times an embedded video has been viewed or how often a distributed widget, like an online game, has been used. The offering […]

China was the leading source of Internet attack traffic in the three-month period ending September 30, according to Akamai’s quarterly "State of the Internet" report, which the company published today. The United States has maintained its number two spot since Q1, and Japan, which topped the list in Q2, moved down to fifth place.