Yes, UGC Has (Some) Appeal for Advertisers, Senior Ogilvy Exec Tells Beet.TV

User-generated content is notoriously difficult to monetize, but it’s not a lost cause: Ogilvy Group Planning Director Gina de Mendonca says it has potential, especially when professionals play a role in curating it. De Mendonca is a partner at the advertising agency’s digital division neo@Ogilvy, where she works with clients like IBM. "You have to […]

 
 

Akamai Debuts New Ad Solutions Service

Akamai Technologies has landed IAC and Hearst as the first clients for Insight for Publishers, the first product in its new Advertising Decision Solutions line, the company announced Monday. The offering, bolstered by data from the recently acquired acerno, will help advertisers target attractive audience segments.

 
 

Facebook Co-Founder Propelled Obama’s Digital Campaign

Chris Hughes, 24, one of the three co-founders of Facebook, left the start-up in early 2007 in sunny Palo Alto for Chicago to join the nacent Obama campaign. Hughes went on to mastermind the digital strategy for the long-shot candidate and the MyBarackObama.com social networking site. Sarah Lai Stirland has a story in Wired this […]

 
 

Major Media Networks Provide Mobile Election Video, Services; Here’s What’s up at CBS News

CBS has live video coverage of the election available through Verizon Wireless V CAST and on-demand video for the iPhone, Ethan Dreilinger, Director of CBS Mobile News, told Andy in an interview this afternoon. “It’s a much richer experience, and it’s more of the experience that you are expecting,” he says. “So if you’re expecting […]

 
 

Exclusive: Traffic Spikes 400% on Election Day for CNN.com

CNN.com and CNN International had received 88 million page views by 3 p.m. this afternoon, three to four times more than on an average weekday, Executive Vice President of CNN News Services Susan Grant told Beet.TV. CNN.com Live, which has four simultaneous live streams, had generated 1.6 million views domestically and internationally–seven times higher than […]

 
 

Active Media Streams Soar on Election Day

There are currently over 1.5 million active media streams online, 83 percent more than the daily average, according to data on the Akamai website, indicating higher video consumption likely prompted by the U.S. election. The number of visitors per minute to news websites has also risen, to around 3.4 million in the U.S., 14 percent […]

 
 

Adap.tv Lets Publishers Serve Video Ads Through Display Ad Services

Ad delivery platform Adap.tv OneSource now allows publishers to serve video ads using DoubleClick DART and Microsoft Atlas Ad Manager, the company announced today. OneSource, which allows publishers to serve ads from multiple sources, can connect any ad server to its platform and extend its capability to video, CEO Amir Ashkenazi told me in an […]

 
 

Online Video Ad Market Will Emulate TV, eMarketer’s David Hallerman

Video advertising in the U.S. only makes up two percent of the online advertising market but will make up 10 percent by 2013, according to eMarketer's August projections, eMarketer analyst David Hallerman said during Beet.TV's online video roundtable Monday. He told me during a video interview that traditional video advertising, such as pre-roll, will compose […]

 
 

Horror News Site “Bloody Disgusting” Has its Cult and Viable Business Model

HOLLYWOOD, CA — “Bloody Disgusting,” which bills itself as “Your Number 1 News Source for All Things Horror,” is proving the viability of vertical publishing.

 
 

CNN Promotes CNN.com Live on NYTimes.com

CNN has stepped up advertising of its live coverage this year, and is promoting CNN.com Live’s election night coverage on The New York Times homepage today as part of that effort.

 
 

Cristian Cussen: Two Thirds of MySpaceTV Videos Streamed on User Profiles

Two thirds of the videos on MySpace are viewed on user profiles and are discovered primarily through social referral, MySpaceTV Director of Content and Marketing said during the Beet.TV Online Video Roundtable today. The MySpaceTV toolset makes video a part of the social media experience, he explained to Andy in an interview yesterday evening at […]

 
 

The Beet.TV Online Video Roundtable: Live Streaming, Blogging from 30 Rock, Right Here

(Update: The conference ended at noon. The on-demand videos of the event are published above.) The Beet.TV Online Video Roundtable is taking place at the msnbc.com digital cafe today at 30 Rockefeller Plaza in New York City from 9 a.m. to noon, and we're streaming the event live using Mogulus.  For a list of participants, […]

 
 

AOL Chooses Brightcove to Publish Video Content

AOL has selected online video platform Brightcove to begin delivering its video content across the AOL Network in early 2009, the company announced today. This will be the first implementation of Brightcove 3 by a major search portal. This is another big get for the company; last week, The New York Times announced that it […]

 
 

Blinkx Launches Blinkx Remote for Kids

Parents in search of on-demand, long-form videos for kids can now access them for free online using Blinkx Remote for Kids, which launched today. The search engine makes it easy to find kid-friendly TV offerings across the Internet, such as "Spider-Man" and "Dennis the Menace."

 
 

Microsoft Teams up with Akamai for High-Def Video Solution

Microsoft and Akamai Technologies will release a beta version of a high-definition video solution for PCs in early 2009, the companies announced today. Both companies are introducing new streaming technologies to make the new service possible.  More details will be discussed later this morning when Microsoft Director of Media and Advertising Evangelism Eric Schmidt speaks […]

 
 

Barack Obama is Not Too Funny, Laments JibJab Founder Gregg Spiridellis

Barack Obama has been more challenging to characterize from a comedic standpoint than McCain, according to JibJab CEO Gregg Spiridellis. Spiridellis spoke on a panel at the TimeWarner Politics 08 Summit last week about politics and comedy on the web. JibJab had the first online video political comedy hit way back in 2004 with “This […]

 
 

Howcast Gets $2 Million in Additional Funding

The how-to video site Howcast has raised $2 million in additional first-round funding from private individuals, bringing its total to $10 million, Camille Ricketts at VentureBeat reports.

 
 

Video Journalism Is All About Capturing the Moment, CNN’s John Roberts

Good video journalism can come in different forms, from capturing an instantaneous moment in a war or distilling a difficult concept, according to John Roberts, anchor of CNN’s American Morning. The veteran journalist was formerly with CBS News.

 
 

MySpace Initiatives Target Younger Voters

MySpace has launched several major initiatives this election season to get younger voters involved in the political process. It formed MyDebates.org in partnership with the Commission on Presidential Debates, conducted a poll with NBC News and the Wall Street Journal Online geared toward younger voters, and is working with major voter registration groups like Rock […]

 
 

Blip.tv Closes New Round of Funding Led by Bain

Video publishing platform Blip.tv has closed its second round of funding, led by Bain Capital Ventures, the company announced today. Blip focuses on independent niche publishers and has seen rapid expansion, serving over 51 million video views in September–250 percent more than September of 2007, the company said.

 
1 10 11 12 13 14 19