For the giant insurer AETNA, a majority of its advertising budget is spent on digital media and at least 10 percent of the total spend going to programmatic video, says Gary Templeton, head of media, in this interview with Beet.TV
With advent of the Affordable Health Care Act, AETNA has been focused on education and information which is targeting key demographics. This change has has lead to 65 percent of its advertising spend going to digital media, Templeton says.
We inteviewed with him last month in Manhattan at the BrightRoll video summit where he was a speaker. In the Beet interview, he explains how AETNA works with BrightRoll and its agency in implementing its programmatic video solution.