CANNES – While so called “native advertising,” meaning advertising messages integrated into what might appear as editorial content, is growing as publishers seek new sources of revenues, there is a danger that such content can diminish a brand’s editorial standing, says James Cooper, Editorial Director of Adweek, in this interview with Beet.TV.

Cooper cites BuzzFeed as clearly presenting sponsored versus editorial content on the site.   Here is Adweek’s report about BuzzFeed’s project with GE around the Paris Air Show.

We spoke at the Cannes Lions festival where he moderated a panel about digital video presented by Tremor Video and organized by MediaLink.


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