NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results

National marketers want “scale that’s smart” by combining the best data from digital platforms with premium television content. And to close the loop, they want to be able to transact on a currency that reflects their desired business outcomes, says NBCUniversal sales chief Linda Yaccarino. She wants to “shine a light on the need for […]

 

With Positivity, Inspiration At Heart, POPSUGAR Branches Out In Film Production

A lot of the digital video platforms young people flock to today didn’t exist when POPSUGAR got started in 2006. But the company figured it could build audiences with personalities that young women could come to trust. Now the company produces about nine videos each day “so we’re not a publisher that waits around for […]

 

Newsy Eyes The Big Screen, OTT Dominance In The News Business

Like most publishers, Newsy wants to reach consumers on every type of screen out there. But it’s particularly fixed on being on the biggest screens, as in the living room. And if it can disrupt the likes of CNN along the way, all the better. “The big picture for us is really moving toward the […]

 

Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts

Not quite a decade old, the Digital Content NewFronts “have matured quite a bit” in the past few years, providing a bigger platform for the raft of digital content and tech providers to mingle with agencies and brands. It’s a gathering where agencies and their clients size up trends in consumer technology, content consumption and […]

 

Fox, Turner And Viacom Consortium: Scale And Efficiency For Audience Targeting, Says Turner’s Porter

VIEQUES, PR – Underlying the just announced consortium formed by Fox, Turner and Viacom called OpenAP is the reality that audience-based television selling is “complicated and complex,” according to David Porter, Turner’s VP of Ad Innovation & Programmatic Solutions. To speed advertiser adoption, the three media companies are hoping to make it much easier for […]

 

Turner Grows Content Marketing Platform “Ignite” with Social Distribution of Brand Partnerships

Having just announced the launch of in-house sports marketing agency Turner Ignite Sports, the Turner Ignite unit has taken another step well beyond its traditional linear television clientele in content creation and distribution. And it’s not only the biggest advertisers that have come to embrace content creation and are seeking distribution beyond their own means, […]

 

Omnicom Experimenting With Versioning Of TV Ads In National Units

LAS VEGAS – Until addressable television advertising achieves greater national scale with less system-by-system logistics, what excites Omnicom Media Group’s Chris Geraci is the potential versioning of commercials. It would involve having versions of creative within a national commercial unit to appeal to different households. “We’re just beginning to experiment with one company that’s involved […]

 

Video: Adweek’s Cooper on Risks for Publishers Around Native Advertising

CANNES – While so called “native advertising,” meaning advertising messages integrated into what might appear as editorial content, is growing as publishers seek new sources of revenues, there is a danger that such content can diminish a brand’s editorial standing, says James Cooper, Editorial Director of Adweek, in this interview with Beet.TV. Cooper cites BuzzFeed […]