In-App Purchase Not A Silver Bullet: Soko’s Cooper

BARCELONA — Freemium has become the super-dominant app store monetization method, with some 94% of App Store revenue coming from free downloads supporting in-app purchases, according to Distimo’s 2013 Year-End Review. But that doesn’t mean app developers can guarantee success just be deploying in-app goods, says former Guardian News & Media strategy head James Cooper. […]

 

Video: Adweek’s Cooper on Risks for Publishers Around Native Advertising

CANNES – While so called “native advertising,” meaning advertising messages integrated into what might appear as editorial content, is growing as publishers seek new sources of revenues, there is a danger that such content can diminish a brand’s editorial standing, says James Cooper, Editorial Director of Adweek, in this interview with Beet.TV. Cooper cites BuzzFeed […]