Robert Andrews

In December, the Wall Street Journal reported that Xuomo is in advanced conversations to be acquired by Comcast.  Today, the companies announced the deal. Launched in 2011 by MySpace owner Viant together with Panasonic, Xumo offers more than 160 channels on smart TVs from Hisense, Magnavox, Panasonic, Philips, Sanyo, Sharp and VIZIO, plus on LG […]

SAN JUAN, PR — Advertisers should embrace the new opportunity to use their own audience data to buy targeted ads not just on digital platforms but on TV. That is according to a tech exec who says “addressable” technology is coming on stream faster than ever. In this video interview with Beet.TV, Jay Prasad, chief strategy […]

SAN JUAN, PR — In the last decade of media, the industry may have conditioned itself to think of digital platforms and online connectivity as offering the best opportunities. But that before the rise of super-powered new TV ad capabilities, and before the sun started to set on some of digital’s key levers. In this […]

SAN JUAN, PR — In a world of incredible opportunities to reach audiences across new devices, proliferating devices also pose a problem to advertisers looking to understand their marketing effectiveness. “The trend in TV today or video overall is heavily fragmented across channels<” says Jessica Levine, VP of enterprise solutions, in this video interview with […]

SAN JUAN, PR — In the not-to-distant future, blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads and reduce fees paid to intermediaries. That is the promise of Blockgraph, a division of Comcast’s FreeWheel that has been working on realizing the potential. The initiative was launched in December 2018, counting […]

SAN JUAN, PR — AT&T’s Xandr digital ad unit is expanding its overseas markets, starting with Latin America. The division includes prior acquisitions like AppNexus and Clypd, making Xandr a key player for helping AT&T TV and video services offer targeted advertising capabilities. Now Allison Paley, Xandr’s director of corporate strategy, wants to take tehat […]

SAN JUAN, PR — For marketers, the single promise of so-called “addressable” TV technology used to be simply targeted advertising. But, in 2020, the promise is much greater than that. Now broadcast platforms are discovering they can offer advertisers a more diverse set of use cases than just targeting alone. In this one-on-one interview at […]

SAN JUAN, PR — It turns out that many of the advanced software practices being applied to the advanced TV landscape in order to better target and understand advertising deployments can also be useful in a media world without pictures. In this video interview with Beet.TV, Tru Optik CEO and co-founder Andre Swanston says his […]

SAN JUAN, PR — In an industry with a marketplace of buzzwords, “addressable” and “deterministic” TV have risen up the charts over the last year. But what is addressable TV, and what is deterministic data? In this video interview with Beet.TV, DISH Network’s GM of data and analytics Kemel Bokhari offers his take. “We define […]

SAN JUAN, PR – The ability for marketers to use addressable targeting in TV advertising is a step-change from the medium’s history as a mass-reach channel. So why aren’t more advertisers and their agencies taking advantage? In this video interview with Beet.TV, the national sales VP at Comcast’s ad sales unit explains. “The hesitation around addressable is […]

SAN JUAN, PR — In the world of proliferating platforms, advertisers are faced with more choice and more opportunity than ever before – and also a headache. Because, whilst there are many large open ad marketplaces working with common practices, many key media destinations are also closed shops. “Media companies are trying to put together […]

SAN JUAN, PR — By embedding sensors on a consumer’s TV, automatic content recognition (ACR) promises to give advertisers and publishers precise data with which to target. But recent concerns and policies over consumer privacy put that powerful technology on a critical footing – gaining consumer permission is vital. ACR is practised by the likes […]

SAN JUAN, PR — Carpenters have an old proverb: “Measure twice, cut once.” It’s designed to convey the importance of accurate measurements in a skilled trade. Now it might also be applied to TV advertisers, whose ability to measure the efficacy of their spend is undergoing a revolution. Charter’s Spectrum Reach ad sales division is […]

SAN JUAN, PR — Cable TV operators and other service providers may have been amongst the first to be able to offer their advertisers advanced TV targeting capabilities like dynamic ad replacement. But new advances mean the TV networks which historically run over the operators can also now offer equivalent functionality. “Up until today, addressable […]

SAN JUAN, PR — It already provides an “addressable TV intelligence layer” to European broadcasters. Now TVbeat of London and Zagreb is coming to America. “The modern TV media company, they have fragmented inventory (just) as they have fragmented viewership. These companies are using different technology stacks. “When you have (an) ad server for VOD and […]

SAN JUAN, PR — With so many new platforms, opportunities and options for buying TV ads in the marketplace, smoothing the path to purchase is becoming the new black. In this video interview with Beet.TV, Sean Robertson, director of partnerships at DISH Media, talks about the importance of making it easy. “There’s some third party […]

SAN JUAN, PR — Whilst the rise of subscription video (SVOD) services in the last five years may have conditioned people to expect that paid digital services would become the norm and TV advertising will wither away, that is not quite the full story. In a more nuanced version, there are two other dynamics playing […]

SAN JUAN, PR — These days, most broadcasters are busy offering their advertising customers new ways to use their platform data to better target audiences. But what about advertisers who want to do the same across the whole TV and video landscape? That need has become priority #1 in the new TV industry, as a raft of […]

SAN JUAN, PR – Advertisers will soon put their own data about customers and prospects to better work in the art of TV targeting. Samsung Ads, the unit of the Korean hardware giant that helps advertisers leverage real audience viewing data, straight off the TV itself, to target ads, says it will soon be digging […]

SAN JUAN, PR — TV manufacturer Vizio is beginning to issue over-the-top firmware updates to 10 million connected TV sets, to better deliver ads from FreeWheel, Google and Xandr. The process is part of Project OAR, a consortium kicked off by Vizio’s own ad-targeting division Inscape to achieve better scale in the sale of connected […]