Time Inc. is expanding aggressively in original digital programming in 2014, introducing a number of new programs at the New Front in New York this week. Beet.TV spoke to J.R. McCabe, Senior VP of Video at Time Inc. about the new programming plans.
The company is now offering more than 50 video shows, renewing a handful of others, and adding new partners to its network. “We’ve committed to video like never before over the lsat year,” he says. The new lineup includes sports, entertainment, food and music shows, among others. “We are working on active custom feeds each day for partners, and on our site, video is more relevant now,” he says. “We have to surface content to them.”
Time Inc. is working with Nielsen OCR and comScore VCE to offer metrics that enhance TV campaigns by relying on similar metrics as TV. Time Inc. generates about 88 million unique visitors each month.
Time Inc. has added new distribution partners including Daily Motion, Roku and Net2TV. Time Inc. focuses on a range of ad opportunities in video, and those are also expanding to include both programmatic and branded video.
UPDATE: More on Time’s efforts reported here by Stuart Elliott in The New York Times.