Time Inc.’s Judith Hammerman On Transparent Metrics And Walled Gardens

To Time Inc., “transparency” is just another word for “validation.” And it’s nothing new to the publisher giant, which maintains a vast garden but eschews walls when it comes to sharing data with its partners. “I think when folks are talking about transparency what they’re really talking about is validation. They really want to know […]

 
 

Time Inc.’s Andrew Snyder On Bridging Digital, Augmented Reality And Legacy Print

CANNES – What does drinking beer and scaling Mt. Everest have in common? For Sports Illustrated, it was an issue dedicated to augmented reality with Coors Light tagging along in a “high-touch, custom-created solution.” The May 8 issue of SI was an AR-lover’s dream as it enabled readers to scan its content without the use […]

 
 

Advertisers Want Great Content At Scale: Time Inc.’s Rich Battista

CANNES – Time Inc. doesn’t foresee a letup in the niche segmentation of television content going forward. And even if that content doesn’t attract huge audiences, that’s okay as long as viewers are “super engaged,” according to Rich Battista. Just in case this prediction doesn’t pan out, Time Inc. will be churning out all manner […]

 
 

Time Inc.’s Elders On Enterprise Selling, New Video-First Brand Coinage

By purchasing traditional ads across a variety of media, GEICO typically tells us how to save money on car insurance. In a new, video-first sponsorship with Time Inc., the insurer aligns itself with consumer financial advice in one of the publisher’s largest video initiatives to date. It comes as Time Inc. continues to roll out […]

 
 

How Time Inc., Dunkin Donuts Leveraged The Red Carpet To Reach Female Video Viewers

When Time Inc. was strictly a magazine publisher, it wasn’t exactly Dunkin Donuts’ cup of tea from an advertising standpoint. But when the quick-serve coffee and baked goods giant wanted to promote its drinks to a younger, more female demographic in the most integrated way possible, Time Inc.’s digital offerings were a great match. Time […]

 
 

Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation

HOLLYWOOD, Florida — Magazine and digital publisher Time Inc is shooting toward a future where it can sell across the spectrum – from high-touch, human sales, to automated online transactions. Now the outfit is bolstering that last part, by making an acquisition which will put more of the automation power in the hands of its ad […]

 
 

Time Inc’s Murray Eyes Cross-Brand Content For Digital Age

LAS VEGAS — Over the two decades that magazines have been embracing the web, the strategy for many has flip-flopped between two models – showcasing existing magazine titles and a portal roll-up of content from across those titles. Time Inc thinks it has done pretty well at converting its magazines to digital. Now it wants to tap their […]

 
 

Viant And Time Inc: ‘More Synergies Than We Expected’

SEVILLE — Back in February, the remnants of MySpace ended up located at Time Inc,when the publisher acquired Viant, the advertising data company that was the latest owner of the once-mighty social network. But Time’s interest was about more than social. It was buying Viant because of its considerable bank of first-party data about consumers, also including in […]

 
 

Ripp Readies For Another Big Media Transformation

Get set for another big wave in media disruption. That’s according to Joe Ripp, the media executive who has led some of the biggest beasts in the business. “I was vice-chairman of AOL in its heyday when it owned the internet – I watched the transformation of that,” he tells Beet.TV. “We are in another transformation all […]

 
 

Time Inc. CEO Ripp Sees Media Future ‘All Up For Grabs’

CANNES – Joe Ripp has seen about as many incarnations of Time Inc. as there have been in the digital era. Joining in 1985 as an assistant comptroller, he eventually became SVP, CFO treasurer of the company in 1993 and, a few years later, served a AOL vice-chairman until 2004. After leaving the stable for senior […]

 
 

Time Inc. Has Video Syndication Deal with Amazon, Others

At its NewFront presentation on Thursday, Time Inc. announced a slate of eleven new programs.   It also announced a syndication agreement with Amazon Video Shorts, along with alliances with radio, TV and local newspapers groups Cumulus, Gannett and Nextstar Broadcasting. After the presentation, we interviewed J.R. McCabe, SVP for Video at Time Inc. about the new slate of […]

 
 

Time Inc Sees Greater Role For Video Across Brands

FORT LAUDERDALE — What’s a magazine anymore? A video series, an app, or a cross-portfolio digital aggregation, according to publisher Time Inc’s video SVP JR McCabe. “I look at the portfolio as brands, not as magazines,” McCabe tells Beet.TV. Case in point is recently-launched Daily Cut, which scoops up video from across Time Inc titles. […]

 
 

Time Inc’s Marvel: How Editorial and Advertising Collaborate

The wall between editorial and and advertising is lowering a bit at  Time Inc, as writers and ad salespeople collaborate on native advertising, says the publisher’s video and mobile sales director Mark Marvel. “The two can function in a way that’s meaningful,” Marvel tells Beet.TV. “There’s no longer that separation – there’s a little bit […]

 
 

Time Inc. Rolls Out New Programming, Distribution Partners

Time Inc. is expanding aggressively in original digital programming in 2014, introducing a number of new programs at the New Front in New York this week. Beet.TV spoke to J.R. McCabe, Senior VP of Video at Time Inc. about the new programming plans. The company is now offering more than 50 video shows, renewing a […]

 
 

Time Goes All in on Programmatic with Exchange Powered by Google

SAN FRANCISCO — With the imminent spinoff from its parent company Time Warner, magazine publishing unit Time Inc. is steadily stretching its legs in the “programmatic” trading of its advertising space, after already spending three years in the space. Time Inc. and its UK sibling IPC Media recently pooled inventory in the Time Inc. Global […]

 
 

Time Inc. Leveraging First Party Data for Programmatic Ad Efforts

SAN FRANCISCO – With first party data on some 150 million consumers, Time Inc. is using that data to serve advertising programmatically, explains Patrick Landi, Executive Director of Programmatic Sales at Time Inc., this interview with Beet.TV Also in the interview, he speaks about the emergence of private marketplaces, linking programmatic sales between Time Inc […]

 
 

Time Inc To Launch Mobile Video Content Channel

Soon to be spun out from Time Warner, magazine publisher Time Inc will launch a mobile-specific video brand by year’s end. “You’ll see something from over the next four to six weeks – a video-only offering in mobile,” company video SVP J.R. McCabe told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion. “Mobile […]

 
 

Time Inc. Readies Spin-off as Video Moves Front and Center

NEW YORK — Once editor-in-chief of Time Inc, Bloomberg chief content officer Norm Pearlstine is returning to the magazine publisher, which is being spun out of owner Time Warner. Time Inc is saying goodbye to current editor-in-chief Martha Nelson and installing Pearlstine, in the new position of EVP and chief of content, reports New York Times. Time […]