Online video had a profound impact on online shopping decisions on last months’ Black Friday and Cyber Monday, says analyst Ashley Swartz in her commentary on Beet.TV
She says that video views of retail items are driving as much as 40 percent of site visitors to ecommerce sites.
Today, comScore reported record online holiday sales this year
As the media landscape continues to evolve, advertisers are increasingly focusing their spending on streaming and Connected TV (CTV). However, the shift is not without its challenges, and a comprehensive video strategy must incorporate linear TV, streaming, and online video, says Steve Bagdasarian, Chief Commercial Officer at Comscore, in this video interview with Beet.TV editorial […]
The television landscape has undergone a dramatic transformation in recent years, with the pandemic accelerating the adoption of streaming services. On that platform, Tony Marlow believes that 2024 will be the year of shoppable TV and political spending. In this video interview with Beet.TV editorial Lisa Granatstein, he opens up on the dynamics in the […]
MIAMI – Many households have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. Determining whether their ads are being seen is a key need for marketers of consumer packaged goods. “Content is definitely king again,” Vinny Rinaldi, head of media and […]
MIAMI — The digital advertising landscape is witnessing a seismic shift with retail media rapidly emerging as its most dynamic frontier. “Retail media is the third wave of digital advertising,” asserts Lynne Kjolso, VP, Global Partner & Retail Media at Microsoft. In this video interview with Beet.TV, She paints a picture of an industry on the cusp […]
MIAMI – Streaming services have given consumers more control over the television viewing experience, including the ability to interact and transact with advertisers. At the same time, more retailers are selling advertising to brands, giving them a way to convert awareness into shoppable moments. “You have the kind of dynamic of retail media where brands […]
In a media landscape fraught with uncertainty as cookies crumble, could mobile fill the gap? JP Colaco thinks so. The media and ad industry veteran joined as T-Mobile Advertising Solutions‘ SVP & Chief T-Ads Officer in 2023 after executive stints at WarnerMedia, Apple, Hulu, and The Walt Disney Company. At its IAB NewFronts pitch, T-Mobile Advertising […]
NEW YORK – Kroger Precision Marketing, the grocery chain’s retail media network, is collaborating with Yahoo Advertising to offer purchase-based audiences directly in the Yahoo Demand-Side Platform (DSP), according to an announcement on Tuesday. Yahoo DSP advertisers can now activate Kroger’s audiences to reach the right consumers and to measure campaign results without tracking cookies. […]
As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media. Stop & Shop owner Ahold Delhaize is a global grocery supermarket chain, with a goal of making a billion euros from non-grocery revenue like advertising and data by 2025. […]
SAN JUAN, PR – Consumers divide their time spent with media among a growing variety of connected devices, channels and apps, challenging advertisers to obtain a holistic view of people’s behaviors. First-party data that comes directly from consumers don’t provide this insight. “People should know as it relates to first-party data and identity is that […]
These days, at their annual ad pitches, companies don’t only tout their content slate. In 2024’s IAB NewFronts, the tech targeting offering is being showcased, too. At its event in New York today, Roku announced it would let The Trade Desk customers harness its automated content recognition (ACR) data, in a sign that the leading US […]
MIAMI – Retail media networks are comparable newcomers to the advertising market, and they’re growing more sophisticated as marketers seek to attribute the effects of their media spending on business outcomes. To enhance these metrics, retailers can harness the troves of data about the purchase histories of their customers. “Measurement is the foundation that really […]
MIAMI – The National Football League captures most of top-ranked audiences for television, an ongoing indicator of the power of live sports in helping brands to reach consumers. Those audiences can be targeted more precisely with streamed sporting events. “What we’re finding is that marketers are very, very interested in sports because they know that […]
SAN JUAN, PR — The ad industry has grown up talking about the “right ad to the right people at the right time”. But is “right” really what’s relevant? In this video interview with Beet.TV, Doug Rozen, CMO, RokT, distinguishes between the “right” ad and the “best” ad. “The right ad is all about being personalized, the […]
MIAMI — Diversity, equity and inclusion (DE&I), as well as sustainability, cannot be tick-box company exercises. After the initial rush of such initiatives, some companies have embedded their commitments as integral strategies for long-term growth, according to Index Exchange’s Chief Marketing Officer, Lori Goode. In this video interview with Beet.TV, Goode, who now leads the programmatic ad […]
LAS VEGAS – Costco doesn’t have a public relations team and spends very little on advertising. However, the warehouse chain seeks to build its retail media network by giving brands a way to reach millions of members whose purchase histories are well documented. “It’s a really good time to be starting fresh in retail media,” […]
SAN JUAN, PR – FreeWheel, the adtech platform owned by Comcast Corp., introduced for the 2024 upfront and NewFront season a tool to help marketers manage their ad spend among different media channels. Called Allocation Module, it also provides publishers with a holistic view of spending against upfront commitments. “In the last few years, a […]
MIAMI — In a digital age where the lines between content and commerce continue to blur, Mastercard is seizing the opportunity to innovate for impact, especially for small businesses. In this video interview with Beet.TV at the POSSIBLE conference, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, shares her insights on how the company […]
SAN JUAN, PR – Social-video app TikTok in the past six years since its launch has emerged as one of most popular media platforms, especially among Gen Z consumers. The app does face the possibility of being banned in the United States because of national security concerns. In the meantime, it seeks to capture people’s […]
MIAMI — What would you do with advertising if you had one of the world’s leading large language models at your fingertips. Amanda Richman would balance AI with humanity. The former Mindshare North America CEO joined Microsoft Advertising as VP, Global Media Sales, in March 2024, just as advertising interest in AI was piquing. Microsoft, […]
MIAMI – Shopping habits changed dramatically during the pandemic as millions of consumers brought groceries online for the time. Delivery service Instacart is a pivotal part of that shift, and is building on its shopper data with a growing advertising business. “We’re going beyond just grocery, and that gives us an incredible opportunity to see […]
In beauty retail, standing out means more than just offering the best products; it involves creating an experience that resonates with consumers and advertisers alike. In this video interview with Beet.TV, Alyson Soderberg, Sr. Director at UB Media, the advertising arm of Ulta Beauty, shared her insights into what she sees as the advantages of the […]