Reuters Launches Slate of Shows on YouTube Partner Channel

By on 01/19/2012 5:47 PM @beet_tv

Reuters, the global news organization, has created a new slate of video programming which launched this week on YouTube as part of the video portal's new partner channel initiative.

The YouTube channel is called Reuters TV.

Yesterday in the Reuters newsroom in New York, we spoke with Thomson Reuters Digital Editor Chrystia Feeland about the new programming and the opportunities to gain visibility for Reuters video and its journalists on a big global stage – on multiple devices.

She spoke about  some of the shows including Rough Cuts, a video news highlight reel from around the globe; Felix TV with Reuters blogger Felix Salmon, and her two shows – Freeland Files and Fastforward.

In a statement e-mailed to Beet.TV, Olivia Ma, Manager of News for YouTube said:

"News video is a popular and growing category on YouTube, and we're so pleased to have this innovative new channel from Reuters coming to YouTube, giving viewers a mix of news, commentary and investigation."

The 10 new shows include the following:

  • Reuters Investigates, featuring investigative journalism and special reports from around the world, in coordination with Reuters award-winning Enterprise unit;
  • The Trail, with Reuters political reporters covering the presidential candidates on the campaign trail;
  • Felix TV, with Reuters finance blogger Felix Salmon, named by Time magazine one of the Top 25 financial bloggers;
  • Media Bite, featuring Peter Lauria, editor of technology, media & telecommunications, and his team of reporters covering a media world experiencing massive change;
  • Tech Tonic, with Anthony De Rosa, Reuters Digital’s social media editor, dubbed by The New York Times “the undisputed king of Tumblr”;
  • Freeland File, with Reuters Digital editor Chrystia Freeland interviewing top newsmakers;
  • Fast Forward, hosted by Chrystia Freeland and featuring Reuters’ top commentators and journalists, including David Rohde, Reuters columnist, author and two-time winner of the Pulitzer Prize; Rob Cox, US editor of Breakingviews; Bethany McLean, Reuters columnist, Vanity Fair contributor and author; David Cay Johnston, tax expert, author and Pulitzer Prize winner; Geraldine Fabrikant, Reuters columnist, senior writer for The New York Times and winner of the Loeb Award; Steven Brill, Reuters columnist, author and founder of the Yale Journalism Initiative; Ian Bremmer, President of the Eurasia Group; James Ledbetter, Reuters Op-ed editor and author;
  • Money Clip, with Lauren Young, personal finance editor and former editor at BusinessWeek and SmartMoney;
  • Rough Cuts, with Jen Rogers, showcasing the remarkable news video that Reuters video journalists shoot around the world, allowing viewers to see and hear that video in greater depth than most television networks can offer;
  • Decoder, explaining in succinct and surprising ways the key topics in the news, ranging from the debt ceiling to the Strait of Hormuz.

Reuters has published news videos on YouTube since 2008.

News of the channel launch was first reported on Tuesday by TechCrunch.

For an extensive report on YouTube's channel strategy, see this feature in last week's New Yorker.

Andy Plesser

Disclosure:  Beet Media LLC has syndication agreement with Thomson Reuters for all its content to be published on the Reuters Insider, a subscription service of Thomson Reuters.

Recent Videos
image
Addressable Tools Will Drive Programmatic TV, Videology’s Scott Ferber

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who ...

image
AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down ...

image
Out-Stream Gives Slate 10x Video Ad Boost

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject ...

image
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability ...

image
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the ...

image
Nielsen-Adobe Deal on Track for 2015 Digital Ratings

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the ...

image
WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this ...

image
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a pair of videos. The campaign has generated some hefty social media views. So what was ...

image
More Data Needed For Personalized Ads: SMG’s Lichtenberg

CHICAGO — Digital ads can begin to reach individual consumers with specific messages based on unique characteristics – but only if computers know enough to target them, says one ad agency exec. “When I think about the future of video, I think about more personalized experiences,” SMG ...

image
The Problem With Video Pre-Rolls: Teads’ Jim Daily

CHICAGO — It’s only natural that online video advertising takes after television advertising – after all, both media are about moving pictures. But, whilst the forms may be similar, advertiser results can vary across each, according to a tech exec. “It’s a similar experience to what ...

image
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

The sale of TV advertising is about to go a lot more “programmatic” early in 2015, when advertisers via Magna Global start buying slots in Cox Media programming via a new platform. Powered by planning, buying and reporting optimization platform AudienceXpess, the new system will help Magna Global ...

image
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan

So far in the history of advertising, marketers have had to satisfy themselves with measuring the effectiveness of their spending against relatively soft outcome metrics, like clicks, views or consumers’ propensity to buy. But now some marketers are beginning to demand publishers and networks charge ...

loader