VivaKi’s AOD Wants Industry Platform For Native Ads

LONDON — It’s only natural that native advertising articles exist only on the websites of the individual publishers who sell and create them – after all, they depend on the tone and content production skillset boasted by that publisher. But Danny Hopwood wants native’s small reach to break out of their creators’ own confines, with […]

 
 

VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension

LONDON – Those ads that follow users around the web with a banner for a vacation after they browsed for a vacation may soon be more than just banners. “The ability to retarget someone with a video as as opposed to just a display ad adds an interesting new dimension,” the EMEA president of Publicis-owned […]

 
 

Visible Measures Launches DSP

As online advertising hurtles into a more programmatic future, video content marketing firm Visible Measures is following suit and plans to offer more self-serve options for brands partners in 2014, says Paul Krasinski, Chief Marketing Officer at Visible Measures in an interview with Beet.TV. The company introduced this week a demand-side platform called FabricSM that marketers, agencies, […]

 
 

VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands

As the programmatic marketplace continues to expand, media buyers need to make sure they have tools in place to battle fraud, says Cheryl Stump, Director of Video at VivaKi Audience on Demand during an interview with Beet.TV from the BrightRoll Video Summit. “We see the correlation between brand lift and engagement when the player is viewable, […]

 
 

VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

LONDON — How many users really viewed your video ads last week? Guess again – the number may be lower than you think, thanks to unscrupulous publishers who play videos out of view or without consumers even asking. “Fifty percent of ads, apparently, in display aren’t seen,” Publicis’ VivaKi EMEA MD Marco Bertozzi tells Beet.TV in this […]

 
 

VivaKi Taps Vindico To Validate Video Ad Views

If a tree falls in a forest but no-one’s around to hear it, has it really made a sound? That’s the question Publicis will try to answer in video marketing, by establishing whether online videos played back have really been viewed by humans at screens. The agency’s VivaKi digital group is contracting Vindicio’s Adtricity as its […]

 
 

VivaKi’s Hopwood: UK Broadcasters to Sell Online Video Ads In Real-Time

COLOGNE — The UK’s TV networks have spent the last few years building up their distinct cross-platform catch-up services against which to sell pre-roll ads. Now they are showing interest in letting some of those ads be bought by programmatic, real-time bidding algorithms. Speaking to Beet.TV, Danny Hopwood, the EMEA platform head for ad group […]

 
 

VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

Right now, some premium online video publishers remain sceptical that programmatic digital ad-buying models are the best approach to sell their advertising space. But one top-level exec in the space believes many of them will become convinced once early adopters’ success stories come down the pipe. “The more marketers start trumpeting the value they get […]

 
 

VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay. That’s according to the products and services VP of Publicis’ VivaKi digital group, Kurt Unkel. “One of the fund challenges in […]

 
 

Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

CHICAGO — So-called “programmatic” ad-buying tactics, which let ad planners reach tightly defined audiences using efficient targeting and buying technology, has come a long way. Now the next challenge for programmatic algorithms will be learning to connect with creatives, says one digital ad leader. “Today, media is always outpaced from a technology perspective relative to […]

 
 

VivaKi Study Cites Value in Interactivity of Tablet Ads

CHICAGO – Adding layers of interactivity to tablet-based ads increases engagement, says Beth Doyle, VP of Innovations at Publicis Groupe’s Vivaki, in this interview with Beet.TV. VivaKi recently completed a study with 26 advertisers and publishers delving into best practices for tablet ads and concluded that adding interactive elements to various ad formats can boost […]

 
 

In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere

CANNES – The chief strategy and innovation officer of Publicis’ VivaKi digital unit has a three-item recipe for the future of marketing. Rishad Tobaccowala told Beet.TV in this video interview advertising that is increasingly video-led will, first, become more targetable and, second, include built-in transactional capability. But Tobaccowala’s exciting vision extends beyond current technology. Third, he […]

 
 

VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

CANNES It’s now a hackneyed industry forecast: “This will be the year of mobile advertising.” But VivaKi products and services president Kurt Unkel thinks advertisers is still testing out the opportunity. “There are a lot of things still being learned about mobile,” Unkel told Beet.TV in this video interview during Cannes Lions. “How do we […]

 
 

Cross-Channel Video Retargeting on the Rise, VivaKi Says

LONDON – Retargeting opportunities across video and other channels are growing due in part to technology from Google’s DoubleClick and Videology, says Geoff Smith, Head of Activation at VivaKi, during an interview with Beet.TV at the recent FT Digital Media Conference in London.

 
 

VivaKi’s Kurt Unkel: We See 150% Growth

LONDON – VivaKi has seen 150 percent growth year after year, says Kurt Unkel, president of products and solutions for VivaKi. Beet.TV spoke with Unkel in this video interview in London. The Chicago-based digital advertising solutions company is active across four channels: display, video, social and mobile. “The idea that I want to find an audience one time, […]

 
 

VivaKi’s Voris: ‘Digital Video Will Expand Business’

LONDON – As digital video expands tremendously, it will continue to grow VivaKi‘s business, says Frank Voris, CEO of VivaKi. “We’re focusing on incubating new opportunities for the group, whether it’s monetizing partnerships, creating new product, and developing new business models to take us into the future and deliver the growth that Maurice [Levy, CEO […]

 
 

VivaKi Sees Growth in Programmatic Video Buying

LONDON – Recently, there’s been immense growth in the programatic video buying space, says Marco Bertozzi, managing director of Europe, Middle East and Asia for Vivaki. Beet.TV spoke with Bertozzi in this video interview at the Publcis Investor Day in London. The Chicago-based digital advertising solutions company, has expanded into France and Spain. Currently, VivaKi is using all cookie-based data used […]

 
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