NYT’s Carr: Amid Fragmentation, Sport Is TV’s Trump Card

LAS VEGAS — Always ready with an insightful view on the state of modern media, New York Times media columnist David Carr tells Beet.TV over-the-top TV services are further fragmenting the landscape – and that makes live sports more valuable. “The (cable) bundles started to become unbundled last year,” he says in this video interview […]

 

CBS All Access Subscribers Younger, Better Targeted: Debevoise

LAS VEGAS — Three months after launching its direct-to-consumer subscription internet TV service, the $5.99-a-month CBS All Access, CBS is finding age an early differentiator from its core TV audience business. “It’s a small base and growing,” CBS Interactive GM and SVP Marc Debevoise tells Beet.TV in this video interview at the Consumer Electronic Show in Las […]

 

Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1” and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing on developing and tweaking apps for its device […]

 

Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads

Consumers search for TV ads online more than 1 million times a day, and those searches can provide useful insight for TV marketers, says Sean Muller, CEO and Founder of iSpot.tv in an interview conducted at CES as part of the Mindshare Client Huddle. iSpot.tv is a Seattle-based startup that tracks TV ad viewing and the interaction with those ads, […]

 

Mediacom US CEO: Connected Things Will Change Our Lives

If you believed the year-ahead outlooks, 2014 will be the year of the Internet Of Things, when everyday objects get wired up to the internet. Speaking with Beet.TV at the Consumer Electronics Show, media agency Mediacom‘s USA CEO Sasha Savic gets excited about the prospects for brands. “The depth of intrusion of new technologies in […]

 

Silicon Valley is Heading to Cannes Lions, a Rapidly Changing Festival

Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big  digital media component  In the upcoming June  festival,  there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV  He says other new sectors include traditional […]

 

Video Recommendation Startup Iris.TV Aim to Boost Video Views

Video recommendation engine Iris.TV is betting its tools can generate a 50% increase in video views for publishers, says Field Garthwaite, Founder and CEO of Iris.TV during an interview with Beet.TV at the Consumer Electronics Show. Iris.TV’s technology recommends additional short-form ad-supported content for users, Garthwaite explains. Iris integrates with all major video players, and any ad server or […]

 

Mindshare NA CEO: Adaptive Marketing Key Focus for Agency

LAS VEGAS — As part of its focus on “adaptive marketing,” Mindshare has been on the hunt for technology firms to pair up with that can help it deliver content in real time for brands, says Colin Kinsella, CEO of Mindshare North America, in an interview with Beet.TV at CES. “We are investing in technology to […]

 

Yahoo Takes Steps to Integrate Tumblr into Content, Ad Platform

LAS VEGAS — As Yahoo integrates Tumblr via the acquisition, Tumblr’s sponsored posts will now be powered by Yahoo ads, says Lee Brown, Global Head of Brand Partnerships at Tumblr, during an interview with Beet.TV at the Consumer Electronics Show. “That lets us accelerate our ad technology by leveraging the technology Yahoo has already built,” he […]

 

Twitter Sees High Engagement in Video Tweets; Offers Real-Time Tips for Brands

LAS VEGAS — Twitter is focusing on a number of initiatives with marketers to link brands more closely to the real-time opportunities in the daily tweet stream of users, says Melissa Barnes, head of agency and brand advocacy at Twitter in an interview with Beet.TV at the Consumer Electronics Show. “The best brands [in real-time] are the ones […]

 

Mobile Rewards Tech Service Kiip Expands to Fitness, Health, To-Do Apps

LAS VEGAS — Mobile gaming is expanding into fitness, casual health, to-do apps and other areas of gaming that are ripe for brand integration, says Brian Wong, Founder and CEO of Kiip, a mobile gaming service, in an interview with Beet.TV at the Consumer Electronics Show. “It’s reflective of people living their lives. You are using […]

 

Wearable Technology New Opportunity for Marketers, MediaLink CEO Says

LAS VEGAS —  Keep an eye on developments in wearable technology as that’s a field ripe for marketing innovation, says  Michael Kassan, Chairman and CEO of MediaLink, a media consulting firm, in an interview with Beet.TV at CES. “CES allows important conversations between marketers and manufacturers, which can help in delivering the new technology. This year at […]

 

CES 2014 is Biggest Ever, Gary Shapiro Says

LAS VEGAS — Fueled by a focus on media, new products, and technology of the future, this year’s Consumer Electronics Show is the largest ever, says Gary Shapiro, head of the Consumer Electronics Association, in an interview with Beet.TV. The flagship consumer electronics event comprises more than 2 million square feet of exhibit space with […]

 

Cisco’s Cozzolino: Compression Is Essential For Broadband 4K

LAS VEGAS — 4K televisions being touted at the Consumer Electronics Show (CES) promise phenomenal-quality viewing in the years ahead. But traditional broadcast infrastructure may not be able to cope with the extra demands, and broadband pipes may not be fat enough either, says one exec. “The only way a wireline operator is going to […]

 

PubMatic Adds Video Ads To Real-Time Platform

LAS VEGAS — Pubmatic has long offered premium publishers the ability to sell their display and mobile ad inventory using real-time systems. Now it’s about to offer video ad sales in the same way, too. Speaking at the Consumer Electronics Show, the Redwood City- and New York-based company president Kirk McDonald tells Beet.TV Pubmatic will […]

 
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