Video recommendation engine Iris.TV is betting its tools can generate a 50% increase in video views for publishers, says Field Garthwaite, Founder and CEO of Iris.TV during an interview with Beet.TV at the Consumer Electronics Show. Iris.TV’s technology recommends additional short-form ad-supported content for users, Garthwaite explains.

Iris integrates with all major video players, and any ad server or ad network, he says. “We are platform agnostic. The company is positioned so multichannel networks…with their own brands and owned-and-operated Web mobile sites can generate better ROI and increase video views,” Garthwaite says.  The company recently raised $1.7 million in angel funding and aims to expand into international markets this year, and grow its publisher base in news, sports and lifestyle, he says.