Bravo Poised to Test Native Ads in 2015

LAS VEGAS — One of the biggest benefits of the second screen for a TV network lies in discoverability of new content, says Lisa Hsia, EVP Digital at Bravo and Oxygen Media, in an interview with Beet.TV at CES. “There is so much fragmentation in the industry all over. My goal is to make sure the […]

 

Weather Channel is Meeting Digital Video Demand with Local TV Partners

LAS VEGAS – The Weather Company streamed 1.2 billion video views in 2014, with about 40 percent on mobile devices.   That consumption was double the previous year.   While the company is producing much of its video content in-house, it is starting to work with local television partners including the Tribune TV stations to […]

 

Sports Is Catching Up With Hollywood In IPTV: Diffusion’s Espelien

LAS VEGAS — Rights restrictions traditionally have made it a challenge for many a digital platform to grab content. But Diffusion Group senior analyst Joel Espelien says one TV content type is lagging behind the others. “We’ve seen the rise of entertainment programming making it on to multiple screens – but we didn’t really see that with sports,” he tells […]

 

Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson

LAS VEGAS — A digital media world in which TV manufacturers keep changing their underlying smart operating systems risks wrong-footing and frustrating content owners, says Ovum TV principal analyst Paul Jackson. “A number of manufacturers here have switched horses in terms of what their OS is going to be,” Jackson tells Beet.TV in this video […]

 

Networks Set To Fight Leagues Over Online Streams: Analyst Sweeting

LAS VEGAS — Broadcast networks, peeved that TV audiences are moving to platforms for which they don’t have big live sports rights, are likely to try negotiating hard when rights are due for renewal. “Broadcasters have paid godawful sums of money,” Paul Sweeting, a media analyst who consults through his own Concurrent Media Strategies and writes for […]

 

Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist

LAS VEGAS — The New York Times wants to make a big deal out of crafting sponsored articles for advertisers on mobile. “Native is the ad format for mobile … discoverable in-stream right alongside our own content,” says ad products SVP Michael Zimbalist. “We see a big opportunity for The New York Times and for […]

 

Xaxis’ Pangis: Change Is Perpetual

LAS VEGAS — One year after it was merged with Group M stablemate 24/7 Media, programmatic ad tech division Xaxis expects more industry M&A in 2015. “We always talk about how much movement there is in the industry,” says Xaxis chief revenue officer Nicolle Pangis. “But the fact is, that’s the norm in this industry. Every […]

 

‘A 24-Hour TV Channel For Your Brand’: DIVE’s CEO Deb Hall

LAS VEGAS — The more social networks across which brands attempt real-time marketing, the more channels they have to monitor for resonance. One Canadian startup, DIVE  Networks, wants to help out with that. “The landscape for brands is very complex. it’ so hard to keep up with real-time marketing,” CEO Deborah Hall, who previously founded […]

 

Adobe Relaunches “Auditude,” Integrated w/ company’s DMP

LAS VEGAS — The emerging age of targeted TV advertising will mean an end to reaching viewers based on the shows they watch and instead usher in individual viewer profiling. “Advertisers (today) are overwhelmingly buying audience … using content as a proxy for that audience,” according to Adobe Primetime’s principle product evangelist Noah Levine. “That’s […]

 

Wearable Tech New Marketing Frontier, but Tread Carefully, Mindshare’s Johnston

LAS VEGAS — The new frontier of media is paved with e-commerce, wearable tech and the Internet of things, says Norm Johnston, Chief Digital Officer at Mindshare, in an interview with Beet.TV at CES. The opportunities for brands are large, but also require smart and thoughtful approaches. “With wearable tech, if we know your hydration levels maybe […]

 

Akamai Thinks Differently For 4K Video Future

LAS VEGAS — 4K TVs were all the rage at the Consumer Electronics Show – but 4K content for those shiny new screens was not so much in evidence. The chicken-and-egg problem likely involves the realization that, today, broadband pipes just aren’t big enough to deliver next-generation TV quality en masse. “We know that customers […]

 

Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

LAS VEGAS — After six years of chronicling the mobile consumption marketplace with its annual insights reports, mobile analytics firm Flurry, recently purchased by Yahoo, says the medium has reached new heights. “We’ve seen usage of mobile grow 76% year over year,” CEO Simon Khalaf tells Beet.TV in this video interview. “That’s insane growth – […]

 

ZEFR Helps Brands Make Sense Of YouTube

LAS VEGAS — If a consumer ripped a clip of your content and posted it to YouTube, would you chase her with a lawyer’s notice? Zach James would embrace the act. The co-CEO of video rights management and branding solutions startup ZEFR says his company “makes sense of the 90% of the videos that you […]

 

Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’

LAS VEGAS — Microsoft is changing the way it works with advertisers, according to the woman recently hired to lead its US brand marketing relationships. “We are going through company-wide, top-down change,” Ritu Trivedi, who joined from being MediaVest’s USA digital marketplace VP in October, tells Beet.TV in this video interview. “The product teams are now […]

 

ABC’s ‘Responsive Design’ Geared for Cross-Platform Ads

LAS VEGAS — ABC actively encourages advertisers to participate across all platforms, from smartphones to tablets, iOs to Android, local to national to digital, says Debra O’Connell, President of ABC National TV Sales, in an interview with Beet.TV at CES. The sites are built with responsive design so they work well on all platforms, she […]

 

Sorrell’s Forecast: 2015 Will Be A Bit Better Than 2014

LAS VEGAS — Don’t go expecting any major bumps in the economic road in the year ahead. The CEO of the world’s biggest ad agency holding group, WPP, says 2015 will have a familiar look. “Overall, I see ’15 being slightly better than ’14,” Sir Martin Sorrell tells Beet.TV in this video interview. “This time […]

 

GroupM Finds New Audiences In Video Ads: Jakob Nielsen

LAS VEGAS — European advertisers are taking to video advertising and so-called “programmatic” online ad technologies at varying progressive degrees, according to GroupM Interaction UK MD Jakob Nielsen. “(In the) UK … TV buyers are constantly looking to new audiences,” Nielsen tells Beet.TV in this video interview. “With video… in the diminishing-return space, all of a […]

 

TV And Video Ad Buying, Not Converging Yet, Mediaocean’s Wise

LAS VEGAS — We keep hearing a lot about how the ad-buying processes for television and digital video may be on a path to merging. But, asked if that was happening yet, agency ad-buying software platform Mediaocean’s CEO Bill Wise says: “They’re not converging. TV is vastly different from video, which looks and feels like ad tech […]

 

AOL Ad Chief: Unified Programmatic Platform Launching Soon

LAS VEGAS — As more ad targeting and buying platforms come online, planners and buyers are having to use a growing number of software suites to place messages. Last year, AOL announced its bid to simplify the landscape – and its own offering – by combining its programmatic platforms under the “One” banner. Now company […]

 

Ashley Swartz CES RoundUp: Internet of Things, Drones and Wearable Tech

LAS VEGAS — Many of the key advances in consumer electronics at this year’s flagship convention have expanded far and wide beyond actual devices, says Ashley J. Swartz, CEO of Furious Corp, in her round-up report for Beet.TV at the Consumer Electronic Show in Las Vegas. Key trends to watch that were evident on the show […]

 
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