LAS VEGAS — After six years of chronicling the mobile consumption marketplace with its annual insights reports, mobile analytics firm Flurry, recently purchased by Yahoo, says the medium has reached new heights.

“We’ve seen usage of mobile grow 76% year over year,” CEO Simon Khalaf tells Beet.TV in this video interview. “That’s insane growth – usually, you expect a market to start saturating.

“Last year, most of the growth was happening in emerging countries – this year, growth happened across the board, including mature markets like the US and South Korea.

“This is the first year that mobile eclipsed television in terms of time-spent. We have discovered the killer ad experience – video (and) native advertising.”

Flurry 2014 report

He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.

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