LAS VEGAS — One year after it was merged with Group M stablemate 24/7 Media, programmatic ad tech division Xaxis expects more industry M&A in 2015.

“We always talk about how much movement there is in the industry,” says Xaxis chief revenue officer Nicolle Pangis. “But the fact is, that’s the norm in this industry. Every year, we always seem surprised at the acquisitions, the mergers or partnerships – but it’s the norm now for this to be an evolving ecosystem.

“There’s a lot of players in the market, which makes for a lot of noise… It’s hard to differentiate between what’s real, what’s not, what’s going to work for a particular advertiser, vertical or sector.”

Pangis says video will become a bigger part of ad spending in 2015.

She was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.

Pangis will be a participant in the Beet.TV executive retreat in Florida next week.