LAS VEGAS — A digital media world in which TV manufacturers keep changing their underlying smart operating systems risks wrong-footing and frustrating content owners, says Ovum TV principal analyst Paul Jackson.

“A number of manufacturers here have switched horses in terms of what their OS is going to be,” Jackson tells Beet.TV in this video interview at the Consumer Electronics Show. “To the content owners and their partners, that’s worrying – (they say) ‘all my development work is going to be wasted’.”

Nevertheless, that means an opening and an opportunity for vendors who can solve the uncertainty, Jackson says: “The winners then become those people who are offering a layer of abstraction between what the box is and what the app is, so you can develop once and deploy across multiple boxes – people like Accedo and Adobe, to a degree.”

He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.

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