Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz

The use of TV-like ratings to measure online video will negatively affect gross ad spend in the next five years, predicts Ashley J. Swartz, CEO of Furious Minds, in a commentary for Beet.TV on the state of the digital video pricing and measurement. Metrics like Online Campaign Ratings from Nielsen and VCE from comScore might […]


Creative Advertising Essential for Programmatic, Ashley Swartz Reports from TubeMogul Event

NAPA, CA — Programmatic video is becoming a more holistic part of media plans, but challenges remain in creative, liquidity and more refined targeting, says Ashley J. Swartz, CEO and Founder of Furious Minds, in this round-up summary report for Beet.TV,  from the TubeMogul  event that concluded today. “Creative optimization and getting creatives more involved […]


France’s Alenty: A Future With Multiple Video View Metrics

COLOGNE — One segment of company amongst the burgeoning video ad tech vendor space helps advertisers work out whether their ads on increasingly busy websites are actually ever viewed by distracted users. So how do these outfits report back? Laurent Nicolas, president of French viewability measurer Alenty, says he sees two emerging methods. “One levels needs […]


Automation Looms Large at Global Media Show in Germany

COLOGNE – The takeaway from  this year’s DMEXCO conference was about automation — and technology advancement around advertising, reports Beet.TV’s Ashley Swartz in the second-day round up of the show. She says that while technology is making progress, their was very little discussion about the creative. She wonders when the schism between technology and creativity […]


Digital Media Trade Show in Germany Has Record 26,000 Attendees

COLOGNE – DMEXCO,  the two-day ad tech and media conference, had  a record 26,000 attendees, says Christian Muche, co-founder of the conference in this interview with Ashley Swartz for Beet.TV In the video, Muche details the development of DMEXCO and an update on this year’s event which attracted advertising agencies, adtech companies, publishers and an […]


Dispatch from Cologne: Why DMEXCO is Essential, Ashley Swartz

COLOGNE –  DMEXCO, a two-day conference here, is the world’s biggest adtech industry gathering, with a thousand exhibitors and 24,000 attendees.  Virtually all the major  ad agencies, trading desks and technology providers are here, reports Ashley Swartz, founder of the New York-based consultancy Furious Minds and a regular contributor to Beet.TV Swartz outlines a number […]


AOL’s ‘Marketplace’ Launching Across Europe, Asia Next

COLOGNE — Earlier this year, AOL launched Marketplace, a supply-side ad platform allied to its Adtech ad-serving business that helps premium publishers sell their non-reserved ad spots. Then, the launch happened only in the US and UK. But now AOL is green-lighting Marketplace across Europe. “This is about giving publishers the controls and the choices […]


Digital Full Episodes A Draw in Upfront, NBCU’s Naylor Says

NEW YORK — The biggest draw in digital video during the upfronts was for content in full-episode players, says Peter Naylor, EVP Digital Media Sales at NBC Universal during an interview with Ashley J Swartz, CEO and Co-founder of Furious Minds for Beet.TV. “We didn’t do a lot of short form because I don’t think there is a […]


Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight

CHICAGO – With the rise of online ad exchanges and real-time bidding systems, many are wondering what purpose publishers’ own in-house sales teams have anymore. That question was tackled by video ad exchange SpotXchange‘s business development SVP Jeremy Straight during Beet.TV’s recent Chicago programmatic video advertising summit. “Publishers realize the same efficiencies that maybe the […]


As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull

CHICAGO — As programmatic buying becomes more widepread, agencies are spending less time convincing clients to try it and more time making the deals, says Tracey Paull, Senior VP and Digital Media Director at Starcom in an interview with industry analyst Ashley Swartz, CEO and Founder of Furious Minds at the Beet.TV Programmatic Video Advertising Summit. Many clients try […]


Programmatic Video Ad Buying Raising Tensions with Publishers and Advertisers as Medium Evolves

CHICAGO – While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging between advertisers, who  are seeking effective pricing,  versus the sellers of the content who want to maintain control over rates and inventory, observes industry analyst Ashley Swartz in her wrap-up of […]


Furious Minds’ CEO on the New Xbox One

With Microsoft’s May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform. During the presentation, gaming wasn’t mentioned until about 30 minutes in when EA came on stage, Swartz […]


VideoNuze Summit Wrap Up with Furious Minds’ Swartz

Viewability, measurability and the viability of OCR are major topics in the online video industry. Ashley Swartz, CEO and founder of NY digital consultancy Furious Minds discusses these issues in her wrap up of the  VideoNuze Online Video Ad Summit in New York. “Engagement is a big part of what differentiates online video and digital from television, but […]


Beet Commentary: Cable Net Rebrands Underscore Supremacy of Content

The biggest fear in TV is unbundling, and that’s why the recent rebranding of several small cable channels should be watched closely by both providers and programmers, says Ashley Swartz, Founder and CEO of Furious Minds in her commentary on the state of the business. She points to the rebranding of six channels including News Corp.’s […]


Furious Minds’ Swartz: Litigation for Broadcasters Is Not the Answer

Upon online video company Aereo’s announcement on April 23 that they will be expanding to Boston, CBS executive Dana McClintock responded via Twitter that the network would take Aereo back to court. Furious Minds founder and CEO Ashley Swartz reports. “We will sue, and stealing our signal will be found to be illegal in Boston, just as […]


Beet Commentary: Ashley Swartz on Big Data and Google Fiber

With the arrival of new broadband technology such as Google Fiber, power will return to the consumer as existing broadband companies fight to remain competitive, says Ashley Swartz, CEO and founder of Furious Minds. Nielsen’s recently-released “Zero TV” study found that more than 5 million U.S. households watch television without cable or satellite providers; these […]


Digitas’ Sarofian: Don’t Let Data Overshadow Creative

Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.


Vast Majority of Ad Tech Start-ups Will Fail, GroupM’s Rob Norman

Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 companies that come to see me, 85 won’t […]

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