CHICAGO – While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging between advertisers, who are seeking effective pricing, versus the sellers of the content who want to maintain control over rates and inventory, observes industry analyst Ashley Swartz in her wrap-up of […]
With Microsoft’s May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform. During the presentation, gaming wasn’t mentioned until about 30 minutes in when EA came on stage, Swartz […]
Viewability, measurability and the viability of OCR are major topics in the online video industry. Ashley Swartz, CEO and founder of NY digital consultancy Furious Minds discusses these issues in her wrap up of the VideoNuze Online Video Ad Summit in New York. “Engagement is a big part of what differentiates online video and digital from television, but […]
The biggest fear in TV is unbundling, and that’s why the recent rebranding of several small cable channels should be watched closely by both providers and programmers, says Ashley Swartz, Founder and CEO of Furious Minds in her commentary on the state of the business. She points to the rebranding of six channels including News Corp.’s […]
Upon online video company Aereo’s announcement on April 23 that they will be expanding to Boston, CBS executive Dana McClintock responded via Twitter that the network would take Aereo back to court. Furious Minds founder and CEO Ashley Swartz reports. “We will sue, and stealing our signal will be found to be illegal in Boston, just as […]
With the arrival of new broadband technology such as Google Fiber, power will return to the consumer as existing broadband companies fight to remain competitive, says Ashley Swartz, CEO and founder of Furious Minds. Nielsen’s recently-released “Zero TV” study found that more than 5 million U.S. households watch television without cable or satellite providers; these […]
Technology might be moving the advertising industry along at a rapid pace, but marketers shouldn’t forget the power of emotion, says Stephanie Sarofian, Senior VP & Managing Director at Digitas, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico.
Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 companies that come to see me, 85 won’t […]