Beet Commentary: Top Takeaways from CES 2016 by Ashley J. Swartz

LAS VEGAS – Here are some of the take ways from CES 2016 as seen by Ashley J. Swartz, CEO of Furious Corp and frequestn commentator on Beet.TV More Devices, More Touchpoints,  More Connections Mean More Data: “The ever increasing number of devices, connections and consumer touchpoints mean more data and more ways to reach […]

 
 

Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – it’s only made the business of video harder.,” according […]

 
 

DMEXCO ’15: The Future of TV, Privacy Concerns — and a Huge Turnout

COLOGNE – This year’s DMEXCO had a record attendance of 43,000 a nearly 30 percent increase over last year.  The giant global adtech and media show was notable for its size and also for the large presence of global television operators and broadcasters, says Ashley J. Swartz, CEO of Furious Corp, in this wrap-up overview […]

 
 

Privacy Concerns Slowing Ad Targeting In Europe: Furious Corp’s Swartz

Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal data. A recent report from Belgium’s data protection agency claimed Facebook tracks computers of users without their consent, whether they are logged in to Facebook or not, and even if they are […]

 
 

True TV Addressability Is Still Off in the Future: Furious Corp.’s Swartz

While it seems inevitable that targeting TV audiences at a set-top box level will become a widespread practice, the targeting of individual households at massive scale seems like a less assured eventuality. “This is really about human behavior; it’s not really about what technology will allow,” says Ashley J. Swartz, CEO of Furious Corp., which […]

 
 

Nielsen New Israel-based Venture Fund Backs Furious Corp, Others

Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments.  The most recent is in Furious Corp, an enterprise software solution for broadcasters and publishers to more effectively manage advertising inventory. The Nielsen fund totals $10 million and is partnering with the […]

 
 

Ashley Swartz: Upfronts Alive and Well and Audience-Driven

As the upfronts draw to a close, and TV networks take stock of the annual presentation fest, the role of “audiences” will likely have played a larger role in TV buying, says Ashley J. Swartz, CEO and Founder of Furious Corp. Despite concerns of a flat market, there is still money flowing in. “There is […]

 
 

Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning

In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficiently. But, with so many individual products now catering to so many individual business functions, how do customers avoid a headache? By using one more platform that connects all the others together, answers Ashley J. Swartz, the digital video […]

 
 

Ashley Swartz CES RoundUp: Internet of Things, Drones and Wearable Tech

LAS VEGAS — Many of the key advances in consumer electronics at this year’s flagship convention have expanded far and wide beyond actual devices, says Ashley J. Swartz, CEO of Furious Corp, in her round-up report for Beet.TV at the Consumer Electronic Show in Las Vegas. Key trends to watch that were evident on the show […]

 
 

Programmatic Video Ads Set for Big Growth in Europe, AOL’s International Chief Explains

COLOGNE – Programmatic video advertising around video on demand, which encompasses some 50 percent of the UK market today, will grow in Europe to some 75% in the months ahead, says Graham Moysey, Head of AOL International, in this interview with Beet.TV He shares observations on the various market conditions from an early-to-adopt U.K. to […]

 
 

Life After DMEXCO: Furious Corp’s Swartz on Where the Industry Stands

COLOGNE, Germany – Now that DMEXCO 2014 has come to a close, thought leader and Furious Corp CEO Ashley J. Swartz gives her take on where the health of the digital marketing ecosystem stands – and what needs to be done. “We are this continual migration from a business that is marketing and communications driven to […]

 
 

VOD Could Shepherd More Programmatic Buying in TV, Ashley Swartz

Video-on-demand inventory is the next logical entry point for programmatic style advertising into linear TV, says Ashley J. Swartz, CEO and Founder of Furious Minds, in an interview with Beet.TV. “VOD is the first inventory that will come online for dynamic ad insertion,” she says. “The inventory is a bit more controlled, it’s not beholden to a […]

 
 

TV Upfront Was “Underwhelming,” a Beet Commentary

The 2014 Upfront were “slightly underwhelming” says Furious Minds’ CEO and Founder Ashley J. Swartz. “The numbers weren’t so great.” Although television was up 3.3 percent overall, broadcast volume was down by 800 to 815 million and cable volume was down by 500 million. This was largely due to cuts by major advertisers like P&G, GM […]

 
 

Beet Commentary: Is Aereo Decision Just Napster Déjà Vu?

What some thought would bring about the death of television as we know it encountered its own major setback last Wednesday when the Supreme Court reversed a lower court decision that had been in favor of Aereo. The Supreme Court’s reasoning was that the “cloud-based television antenna” that allowed subscribers to access over-the-air broadcast television […]

 
 

The New Lexicon of Programmatic Advertising, Commentator Ashley Swartz explains

There is great misunderstanding surrounding programmatic marketing, says Ashley J. Swartz, CEO and founder of Furious Minds. “We’re all using the same words to talk about this new world of marketing and advertising, which has really become the new world of technology,” she says. Because people are using the same words to talk about different […]

 
 

Ad Fraud May Harm Programmatic Growth

With web fraud reaching near endemic proportions, advertisers and vendors face a number of hurdles in dealing with the problem. says Ashley J. Swartz, CEO of Furious Minds, in a commentary for Beet.TV on the topic. Issues include who bears the cost of fraud, how do advertisers step up and in what circumstances, and what are […]

 
 

Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz

While programming has been cited as a motivator for the AT&T-DirectTV deal, the biggest benefits may lie in wireless and Latin America, says Ashley J. Swartz, founder and CEO of Furious Minds, in a commentary for Beet.TV. “What does this deal have that Comcast-Time Warner lacks? That’s wireless,” she says. “Think about the opportunity using […]

 
 

Vice, Digitas take “Best in Show” at NewFronts, Beet Commentator Ashley Swartz

For “making the most of the internet and staying on brand” Vice took overall ‘best in show’ at this year’s NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. “[Vice] takes risks and they deserve to be commended for that,” […]

 
 

Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

SAN FRANCISCO — When are we going to see an industry in which a healthy slice of TV advertising is bought using so-called “programmatic” trading techniques? “For the major networks, it’s going to take a long time to eventually go over to this stock exchange process of being able to use data and being able […]

 
 

As Brands Eye Programmatic, Agencies Need to Show Value

As more brand are considering implementing their own programmatic platforms, media agencies need to more clearly present their value, advises Dee Salomon, Chief Marketing Officer of MediaLink, the influential media consulting firm.   In this segment from the recent Beet executive retreat, she says that MediaLink is working with brands in evaluating programmatic solutions. She […]

 
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