Advertising

Consumers planning to buy a Wii Fit or Blackberry Storm this holiday season should act fast: Those are some of the gadgets that will disappear first this holiday season, according to the great Sold Out Guide on shopping blog Shefinds.com. Last month, I interviewed SheFinds.com founder Michelle Madhok about the Web 3.0 concept behind the […]

Adobe has selected video at network YuMe to help serve advertising into its streaming and downloaded content, YuMe announced today. Andy interviewed Adobe’s Craig Barberich last summer, when the Adobe Media Player originally launched, about inserting adveritising into the Adobe Media Player’s downloadable video. I republished the interview above.

Kyte has launched new monetization with major ad server integrations and mobile web apps, the company announced today.  Danial Graf, president and CEO of Kyte, spoke with Kelsey about these and others developments immediately after the Beet.TV Online Video Roundtable last month in New York at MSNBC. For more on this development, check out these […]

Microsoft has gained exclusive rights to the second season of web series "The Guild," Chris Albrecht at NewTeeVee reports today. The show will be shown across the Xbox, MSN and Zune platforms, but creator Felicia Day, who TV Week’s Daisy Whitney interviewed at SXWV 2008 with Beet, will retain intellectual property rights. So if the […]

As YouTube expands its offering of professionally produced–and advertising-appropriate–videos, its analytics tool YouTube Insight will become increasingly important. YouTube’s Strategic Partner Development Manager Laura Lee explained the value of YouTube Insight for both content creators and marketers at the Beet.TV Online Video Roundtable last month. “That tool I think has been really powerful especially to […]

Global ad network Adconion acquired production studio KTV Digital Media today and officially entered the branded entertainment game, driving home the point that product placement in online video is here to stay. Angel investor Ron Conway called it "the next multi-billion dollar industry" at TechCrunch50 in September, and more and more ad networks are getting […]

Many of the experimental advertising budgets for online video are “now gone” as a result of the fiscal crisis, says Dina Kaplan, co-founder of Blip.tv.  I caught up with her yesterday at the “Future of Television” conference in Manhattan where she was a panelist. Moving beyond the the experimental stage, Dina says she is working […]

VideoEgg, the San Francisco-based video ad network, will introduce advertising to the iPhone, reports TechCrunch’s Erick Schonfeld. For the story, Erick interviewed VideoEgg’s Troy Young, who talks about the opportunity of the iPhone for marketers.  Troy disses AdMob, a mobile phone ad network which presently serves ads to the iPhone. Here’s the company press release. […]

Election night night coverage at CBS News was streamed live on its site, on mobile devices and on CNET.com, the publisher recently acquired by CBS.  The live webcast was sponsored by Intel.  At the end of the Webcast, Katie gives a shout out to Intel. A sponsorship mention by an anchor would not be seen […]

As video integration into newspaper and magazine Web sites accelerates, many wonder if in-stream advertising will prove to be profitable.  We know that many of the big newspaper publishers are expanding video offerings but most are not yet successful in selling ads in or around their clips. But are in-stream ads the total value proposition […]

User-generated content is notoriously difficult to monetize, but it’s not a lost cause: Ogilvy Group Planning Director Gina de Mendonca says it has potential, especially when professionals play a role in curating it. De Mendonca is a partner at the advertising agency’s digital division neo@Ogilvy, where she works with clients like IBM. "You have to […]

Akamai Technologies has landed IAC and Hearst as the first clients for Insight for Publishers, the first product in its new Advertising Decision Solutions line, the company announced Monday. The offering, bolstered by data from the recently acquired acerno, will help advertisers target attractive audience segments.

As the world watched the U.S. campaign coverage and the Obama victory speech on computers seven hours ago, demand for news content hit a historic record, according to data from Akamai, the Cambridge, Massachusetts provider of global web content distribution for CNN, NBC, the BBC, Reuters and many others others.

Ad delivery platform Adap.tv OneSource now allows publishers to serve video ads using DoubleClick DART and Microsoft Atlas Ad Manager, the company announced today. OneSource, which allows publishers to serve ads from multiple sources, can connect any ad server to its platform and extend its capability to video, CEO Amir Ashkenazi told me in an […]

Video advertising in the U.S. only makes up two percent of the online advertising market but will make up 10 percent by 2013, according to eMarketer's August projections, eMarketer analyst David Hallerman said during Beet.TV's online video roundtable Monday. He told me during a video interview that traditional video advertising, such as pre-roll, will compose […]

Video streams on Yahoo! dramatically increased in September to 265 million, up 56 percent from August’s 169 million.  The new traffic puts Yahoo! ahead of *Fox Interactive, which had been number two to YouTube.  Monthly video streams on YouTube have broken the astounding five billion mark with 5.3 billion streams, up 12 percent, according to […]

Video downloading via iTunes is a massive platform for video producers.  For publishers and advertisers, there are problems:  Although publishers know who subscribes or downloads videos via iTunes, they don’t know much more.  Moreover, advertising served into videos are “baked-in” to files.  Blip.tv, the New York online video publishing site, has a solution, according to […]

AOL has selected online video platform Brightcove to begin delivering its video content across the AOL Network in early 2009, the company announced today. This will be the first implementation of Brightcove 3 by a major search portal. This is another big get for the company; last week, The New York Times announced that it […]

San Mateo-based BlackArrow, a video-ad management system that can insert ads into broadband, video-on-demand and DVR playout, has announced $20 million in new funding, Erick Schonfeld at TechCrunch reports. Andy interviewed BlackArrow Senior Vice President Chris Hock early this summer about how their system works.

The new interactive video platform Ved.io, which allows users to annotate video with links, pictures, and commentary, opened to the public yesterday. Ved.io’s coverage of Friday’s debate brings information from the web–like voting records, news, analysis, and quotes–to a screen adjacent to the streaming video.