The location-based ad market is poised to grow from $213 million last year to $2 billion in 2014, according to the latest figures from local market research firm The Kelsey Group.
That’s why TV networks are now jumping into the fray. Networks from NBC to HBO to OWN have paired up with a host of new social TV check-in services such as Philo, Miso and GetGlue to help drive tune-in for TV shows. Over time, these services expect to incorporate advertising, likely for products related to the shows they’re helping promote. For more details, check out this week’s New Media Minute.
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