Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads

Advertisers imagine a world where they target ads by knowing just what viewers are watching. In digital, that world is coming in time. But, in analog, it’s already here. Around a million US households are feeding their TV tuning data to media monitor Kantar Media, which uses it to help WPP stablemate Xaxis buy digital […]

 

Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’

Advertisers should think of basic 15- and 30-second digital video ads as the “blank canvas” for interactive creative ad engagements, according to an executive from video ad tech vendor Videology. “There’s a second layer of optimization around the interaction with the audience,” product GM Rich Astley tells Beet.TV. He says Videology’s own technology offers basic interactivity […]

 

Simulmedia Raises $25 Million in New Venture Round

Simulmedia, a New York based, video advertising technology platform, has raised $25 million in a D venture round, the company announced today. In June at Cannes Lions, we interviewed founder and CEO Dave Morgan about the company. We have republished that interview here. For more on today’s news, please read this article by Peter Kafka […]

 

Advanced Targeting in Video Campaigns Rising Quickly, Videology Report

The use of advanced targeting in online video has grown tremendously year over year, says Mark McKee, Senior VP Global Marketing & Strategy at video at tech platform Videology in an interview with Beet.TV. About two-thirds of online video campaigns now include advanced targeting beyond age and gender, such as purchase behavior, and that’s up from […]

 

Turn’s Balabanian: Multi-Platform Addressable Ads Are Here

You could spend s lifetime grumbling about the difficulties targeting users with ads across screens because some screens don’t support cookies – or you could just make the best of what’s available to you. “We’re able to look at some users across devices,” ad-targeting technology group Turn‘s senior business development director Mark Balabanian told Beet.TV’s […]

 

Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

COLOGNE — Automated, programmatic ad-buying technologies are disrupting the display advertising market. And, increasingly, they will do the same for video ads, says one exec. “From an advertiser point of view, the idea of audience targeting is something they’re extremley keen to do across video as much as they are across other places,” Caspar Schlickum, […]

 

‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

SAN FRANCISCO – Just when many in the industry are excitedly committing to buying targeted ad slots using automated, real-time bidding systems, some publishers want to slow down the real-time clock – and one agency group is backing them. “Today, (real-time bidding) is known as being motivated by trying to drive prices down as low […]

 

Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

SAN FRANCISCO – Hold on to your hats. The decades-old way advertising has been bought and sold could start to collapse in 24 months. “A lot of media companies have been good money with the old model,” IPG Mediabrands’ Magna Global north America president Kristi Argyilan tells Beet.TV in this video interview. “Our hypothesis is […]

 

TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

The key efficiency new-wave digital media sales holds over TV is clear – super-targeting through addressable, automated and programmatic buying models. But TV ads could soon be sold using the same techniques. “The technology to do that in digital display is a lot further along than in linear TV – but we believe that, over […]

 

VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

Right now, some premium online video publishers remain sceptical that programmatic digital ad-buying models are the best approach to sell their advertising space. But one top-level exec in the space believes many of them will become convinced once early adopters’ success stories come down the pipe. “The more marketers start trumpeting the value they get […]

 

Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

Much of the energy in advertising nowadays is coming from data-driven algorithms that super-target just the right ads to just the right audiences, as this recent Sunday Times feature pointed out, noting the death of creative “mad men”. But two ad tech executives speaking at Beet.TV’s Chicago programmatic video ad summit said algorithms can serve […]

 

Publicis, Omnicom Merger: It’s about “Big Data” says Maurice Levy

In his comments about the merger of Publicis Groupe and Omnicom, Publicis CEO Maurice Levy explained advertising has reached a new era, where “Big Data” is driving how advertising is both created and delivered. Explaining how marketing and media is being transformed by technology, he is quoted in the Wall Street Journal as saying: “exponential […]

 

Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

CHICAGO — So-called “programmatic” ad-buying tactics, which let ad planners reach tightly defined audiences using efficient targeting and buying technology, has come a long way. Now the next challenge for programmatic algorithms will be learning to connect with creatives, says one digital ad leader. “Today, media is always outpaced from a technology perspective relative to […]

 

Mindshare’s Johnston: ‘Addressable’ Advertising is Maximizing Efficiency

LONDON – Addressable advertising enables GroupM media agency Mindshare, to use their clients’ budgets in the most efficient way, says Norm Johnston, global digital leader for Mindshare Worldwide, in this video interview with Beet.TV Johnston says addressable advertising is improving with tools provided by GroupM’s Xaxis. “Now, that’s coming to TV. It’s coming to other media, as well, […]

 

GM is Focused on “Addressable” Video Delivery; “Programmatic” is the Future

AUSTIN – Delivering video directly to consumers of specific interests is becoming part of the media buying strategy of General Motors, explains Phil Rzepka, VP/Group Director, at Carat for General Motors, in this interview with Beet.TV

 

Videology Aims for Mobile Addressability

PHOENIX — Mobile display and video inventory is growing tremendously, but it's been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That's why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques […]

 

Videology’s Collider Unit Touts “Confirmed vs. Inferred” Mobile Advertising Targeting

PHOENIX — Most mobile targeting strategies are inferred, rather than confirmed, but the latter is much more precise, says Peter Hagerty, Senior VP of Strategic Partnerships at Collider Media, a mobile data management platform acquired by online video technology company Videology, during an interview with Beet.TV at the IAB annual leadership meeting.

 

Videology Touts Addressable Advertising Breakthrough for Mobile Video

PHOENIX — Videology, the video advertising services company, has found the “Holy Grail,” the means to serve deeply addressable advertising into mobile and other digital devices, says Rich Astely, GM for Products, in this interview with Beet.TV

 

Real-Time Bidding Reaching 30 Percent of Video Ad Sales, Videology’s McMahon

Consumer preferences around the platforms of video consumption is leading a “revolution” in the video ad medium, says Tom McMahon, president of Videology in this wide-ranging, on-stage interview with Rob Norman, Chief Digital Officer of GroupM, the giant media agency of GroupM.

 

Agency Trading Desk Xaxis Buys Audiences Rather Than Media

Xaxis, GroupM’s “agency trading desk,” is focused on transforming data into audience portraits. Christina Beaumier, VP of Global Client Development at Xaxis, says, “We aggregate all of GroupM’s demand for audiences and then reach out into the marketplace to find the right inventory for those audiences.” In this session from the recent Beet.TV executive retreat, […]

 
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